Do BIGGER Business With Shopify
If you’re considering using Shopify then there are several factors you need to know about this platform and how it became one of the most widely used in the United States! First, understand how and why Shopify positions themselves as an eCommerce leader; see the future of online business, then learn how to build and market your Shopify platform to your US customers, and finally, keep pesky errors a thing of the past!
Shopify Builds BIGGER Businesses
The Build a BIGGER Business competition is one of the world’s largest entrepreneurial contests aimed at equipping entrepreneurs and established small and medium-sized businesses with resources and mentorship as a means to accelerate their business projects.*
The competition, led by Tony Robbins and Shopify promotes small to medium sized online businesses to reach new heights of success never before conceived. The partnership offers eCommerce business owners to learn from incredible CEO’s and leaders as personal mentors with the goal of earning the most money out of all competing businesses. This competition is unprecedented as Shopify truly leads the way in the United States as the leader in eCommerce growth and development. How could you not want to use a platform that transcends the expectations of website expansion and actually cares to move your business forward? Imagine your website platform gives you the opportunity to earn a million dollars in marketing architecture, a business getaway with Tony Robbins, and your business name displayed at the New York Stock Exchange!
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This is one of many remarkable ways Shopify stands alone as a multichannel eCommerce front runner, and one of our strategic partners. If you’re not at least intrigued yet, we have more great news for you!
One of the LARGEST Retailers
Every quarter Shopify see’s nearly 90% growth – or more!** Plus, the United States based powerhouse, has recently deepened its partnership with Amazon, a global retail GIANT. Shopify now allows eCommerce businesses to sell on Amazon without having to go through additional setup time or fees! What an incredible benefit of using this platform – save time, energy, and overhead with the ability to sell your products not only on one platform but on two of the largest in the world! Additionally, 2017 is being looked upon as the year of mobile capabilities. Features like PayPal and Apple Pay allow consumers to purchase not only on desktop/mac but more importantly on mobile phones. You want your business to grow and scale alongside a platform that has just as much interest and passion in growing and scaling to serve your needs, right? Choosing Shopify means you have the long term vision of not only what your company needs now, but also what it will need in the future. US businesses continue to face tremendous competition, but by simply choosing a platform with which you can really partner you give your company an automatic leg up over the others. Beyond seeking new customers, Shopify is also creating new opportunities for current customers with Shopify Plus. Major players like GE and Procter & Gamble** are already taking advantage of never having to pay transaction fees again.
With the outrageous benefits that Shopify offers to business owners in the United States, it’s a seriously hard deal to pass up on. Small and especially medium sized businesses have been enraptured with the unbeatable services, low cost and fees, and copious options that never fall short. These are just some of the many reasons we love being a certified Shopify partner.
Shopify on Social
- Pinterest is now more of an inspiring e-commerce portal and pins are not just what they used to be. According to Piqora, a Pinterest Marketing Firm, each pin that a user attaches to one of their interest boards is worth, on average, 78 cents in additional sales to the brand.
- Up to 70% of consumers turn to Pinterest to find inspiration while sourcing for pins/products to buy.
- Shopify analyzed data from 529,000 Shopify store orders and found that Pinterest had a 58.95% average order value (while Facebook had 55.00%). In fact, Pinterest drives more targeted customers than Twitter. ***
Now that you’re on the same page as us, let’s dive a little deeper into how you can leverage a tool like Pinterest or Facebook ads to increase revenue. Experiment. Try pinning or posting imagery that emphasize your audience’s capability of purchasing items in just a few clicks. By running tests you can gain insight on which pins or posts more people are driven to buy from. You can also post educational or helpful information where customers can click a link to head to your blogs, articles, infographics, or website in general. Remember that your audience has a purpose for being on social media, Pinterest specifically. Don’t whip up together your boards with no rhyme or reason. Use Shopify and Google analytics to study the actions and patterns of your consumers to learn why they’re shopping with you. Look for clues and be strategic about how you plan your boards. From top to bottom – Pin title and description to the image to hashtags – take an education approach.
a recent study shows that Pin descriptions around 200 characters long get repinned the most. For this reason, you should clearly describe the webpage or store the click will lead to. ***
You’re probably pretty excited to get moving with Pinterest, and we hope you do! But for the ultimate user experience, make sure your Shopify site works from start to finish.
Common Shopify Problems & Solutions
Many United States businesses using the eCommerce Shopify platform are looking for ways to ship internationally. The first thing you should probably do is compare the cost of the several international options you have to determine which is most affordable for your business. Then it’s pretty simple:
Most carriers also have their own individual sets of guidelines and regulations for shipping products internationally: ****
- USPS International Shipping Guidelines
- UPS Country-Specific Shipping Guidelines
- FedEx International Shipping Guidelines
- Canada Post Delivery Standards
- Royal Mail International Delivery
- Australia Post International Post Guide
- DHL International Shipping
Additionally, to keep costs low while maintaining efficient shipping, use as many of the Shopify tools that are provided to you as possible! Here’s just two examples of how to do this:
- Buy and Print Discounted Labels Through Shopify Shipping: With Shopify Shipping, you can buy and print shipping labels through USPS with discounts of up to 50%.
- Purchase Discounted Supplies through Shopify: Shipping supplies like corrugated boxes and bubble mailers are available through the Shopify Stockroom for discounted prices. You can also purchase label printers and shipping scales directly from Shopify.
Still have more questions? Peruse this Shopify guide on shipping best practices.
So what happens when you run into shopping cart problems? Here’s a quick overview of what might happen and how to fix it easily:
- If you want to set up your store to have free items + shipping, you must ensure you have a range of weights. For example
- With the rates being 0.1lb to 0.1lb, it means the product will need to be exactly 0.1lb. This means for further products added to the cart, you will need to have rates to allow for them. For example, 0.2 to 0.2lb, 0.3lb to 0.3lb, and so on! (5)
Another great solution is to use the Shopify App so many US businesses love called Boxify:
What about the issue of moving your transaction history over to Shopify from another account? Easy fix! You can manually note any historical details:
Shopify Partner
Now that you’ve gotten to know Shopify like we do, you can see why we love being their partner! We’ve done hundreds of redesigns, customizations, API integrations and everything else the Shopify platform will allow. 1Digital makes life on Shopify easier. That’s why Shopify recommends our eCommerce digital agency as one of their preferred partners. Even if you don’t know yet what you want your Shopify store to be, our team can help you blaze the trail for your business venture. With our help, you can take your web store to the outer limits of Shopify’s capability. Give us a call at 888.982.8269 or check out our Shopify Portfolio first and drop us a line or request a custom quote!