Become an ECommerce Rockstar With the Help of a Volusion Developer Right Here in the United States
If your eCommerce business was built by a Volusion Developer in the United States (or elsewhere), then you should know how to grow your audience and your conversions to make the most of your store. Here are the simplest and most effective strategies for defining who your audience is and then how to keep them happy and your store growing.
FIND Your Perfect Audience
The first and most obvious step in having a successful online business and presence is to have an audience to talk to. What’s not so obvious is how do you get that captive audience to browse and buy from your Volusion eCommerce store?
The first thing you should do, and you probably are, is solve a real problem. Make sure that the problem you solve is specific, precise, and consistent. Ensure your customer can always reach you and use your website. Having a shopping cart that remains free from errors and mistakes is something a seasoned US-based Volusion developer can do for you. Your products should be exceptional to the customer, not just something you find to be extraordinary. Outline your customer’s needs and wants and have your products answer them and more – or – answer a problem before they know it exists! Don’t strive to beat a competitor or do well what you do. Strive for the #1 position! A professional Volusion development agency like 1 Digital Agency offers a myriad of services that assist you in achieving this goal.
Hire a knowledgeable writer who also happens to be a Volusion Developer right here in the United States. How? Simple. 1 Digital Agency, for example, offers a professional suite of services that speaks to and attracts the right audience for your product.
Blogging isn’t just for cool hipsters and traveling entrepreneurs. Blogging (as you can see) is actually a fun, effective tool to help your customers find you. A developer can select proper keywords to build into the text and can put your Volusion site towards the first page of a google search result. Every word on your Volusion website should be carefully selected by a US development team so your site is the most relevant and interesting to your prospects.
Once they’re on your website, you should work hard to keep them there. One honest, and easy way is through customer reviews or testimonials of your eCommerce products. If you’ve tried but have a hard time getting reviews, Volusion suggests using 3rd party providers to help you,
“Another great way to increase reviews is by using third party providers, such as Bazaarvoice or Reevoo. The reviews generated by these third parties are reliable, authenticated reviews made by actual customers who have purchased products or services from the site. This is an effective and easy way to build trust and boost the credibility of your online store.” *
If you’re getting reviews or you feel you could stand to increase the volume of reviews on your Volusion website, work with your developer to build in a reward system for your customers.
“Positive customer reviews are invaluable in improving the credibility of your site. However, most customers don’t leave any reviews after purchasing a product or service. This is can be because they are not satisfied or surprised with your offerings, or simply because they don’t have any incentive to write lengthy feedback about your site.
Offering customers something for free would not only surprise them but also provide an incentive to leave a positive reply about your business. For example, consider offering free credits to spend within 24 hours and request them to leave a review in return.” *
Another free and highly effective tool to reach, grow, and interest your dedicated audience is through social media. Facebook is not just a place for venting about the day. People are using social media to ask for references for products and services, to find answers and solutions, to leave reviews, and even to shop! Having a Facebook page that connects to your Volusion store is something a developer can easily complete for you. Not sure how Instagram drives business? 1 Digital Agency’s Volusion partnership means we understand the logistics, the search engine optimization strategies, and the creativity that it takes to connect with your audience and even drive business through Instagram and all of the social media platforms.
INCREASE Value & Earning Potential
So based on step one, you’ve done a lot of work and spent energy and money building and reaching your customer base. Now that you have a captive audience (which you should always be growing), let’s see what it takes to earn more every time you get a sale on your Volusion site. Once trust is in place, it’s easier to ask people to buy. And any good “closer” can tell you the job is not over when the customer says yes, it’s over when they’ve run out of “yeses”. Your Volusion website developer can assist you with the coding and background actions that are necessary to ensure your shopping cart encourages upsold items every time. To show off the accessories that are available when a customer makes a purchase, you can enable “Product Accessories”
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There are many ways you can offer an option to your customer where you earn more per sale: you can bundle or group items that are alike, you can offer small accessory items to up-sell after they put one in their cart, you can offer a higher level or quality of product for them to choose instead of their initial choice, or even remind them of additional parts they may need after their purchase. It’s important that you work with your Volusion developer to determine how often or what percentage of customers receive the option to upgrade or buy additional options. If trends show that most of your customers buy more than 1 item, then keep it up! Otherwise, continue working with a Volusion developer to get just the right recipe for up-selling.
MAINTAIN Your Hard-Earned Customers
This one is simple. Continue offering and creating value for the customers who love your products. 1 Digital Agency also offers email marketing to help you tailor your discount and follow-up messages. Email marketing delivers one of the highest ROI’s of any eCommerce marketing activity. If you’re not actively building an email list and using it, you can hire a team to manage that for you; convert subscribers into customers and keep your current customers happy with stylish, professional, effective emails.
Unlock the full potential of your eCommerce Volusion website with the help of our talented, dedicated team of Volusion developers today. Give us a call at 888.982.8269 or email us instead at Info@1DigitalAgency.com. Below is just an example of the many Volusion websites we have developed:
