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17 posts tagged blogging.
Topical authority for ecommerce means establishing your site as the definitive expert in your niche. It's not about publishing random content, but creating a comprehensive resource that strategically connects informational blog posts to your commercial product pages.
A successful ecommerce content strategy uses your blog to solve customer problems, not just announce company news. This approach attracts qualified, top-of-funnel traffic by answering questions your audience is already searching for, building authority and driving future sales.
SEO and content go hand in hand. But have you ever stopped, paused, refused to take the statement that content is necessary at face value, and thought about just why content is important in SEO? This case study will offer you an explanation following with real-life data from our
The main difference between SEO (and SEO lead gen) and many other digital marketing strategies is that SEO hinges on organic results. With paid search and social strategies, you pay to play. You need to pay more to win more. That’s not to suggest that SEO doesn’t require an inves
Content is not just a ranking signal. Content is an exceptionally important ranking signal; so important that you may have heard the trite statement that “content is king.” You also may have kept up with the numerous asseverations that longer is better, and that any effective con
You may have heard of the importance of content marketing and wondered if it was all it was made out to be. In the first place, it can be helpful to set some framework since content takes many forms and can be used for many purposes ranging from engaging your customers to increas
Content is one of the largest driving forces behind search engine optimization. The correct balance of keywords, word count, and the domain authority of your host will all help your clients climb the search results. While it may seem simple to type up a blog or other types of con
Content is the driver of your SEO efforts. Choosing keywords that are related to your business and creating content centered around those keywords is what helps drive organic traffic to your website and improve your rankings. Creating the right content marketing strategy to boost
The content on your website is important and marketing it with SEO requires a lot of time and patience. This is especially true if you have a website that is multilingual. You may wonder if adding another language to your website will help or hurt your SEO efforts. There are mult
In today’s digital world, it is sometimes astonishing to see the number of clients that have yet to tread the waters of search engine optimization (SEO). eCommerce SEO feels like a necessity for digital marketing, especially since it is relatively easy to get started and create a
It was only a few months ago, in December, that CBD and hemp products were legalized in the United States, exciting merchants in the $22 billion industry. Even with such a successful industry, advertising and optimization can be difficult because the opportunities are very limite
Whether your company’s reputation has taken a hit online or in real life, SEO can be a better management tool than a lot of traditional companies realize. Bad press can certainly follow a brand for years but trying to comment out or speak against negative content will only create
The best content connects with the reader on a human level and features storytelling. It is relatable and can prompt action. A lot of time a content marketing strategy will focus on the end goal of turning a visitor into a customer and crossing the finish line by making a purchas
BigCommerce is one of the leading platforms in the eCommerce space. It is a paid-for “hosted” solution that allows for store setup and selling product online. It is known as a software as a service product (Saas), meaning you pay a fee for the service, you do not own the software
If you have any background on digital marketing, chances are you have heard the saying “content is king” and that really is true. Content is everything to your eCommerce business. It’s a representation of your brand. It builds awareness and loyalty. It helps bring in more traffic
Tips You Need to Make Blog Writing Work for Your Online Business Your eCommerce business needs a blog. Blog writing is one of the best ways to increase your search engine rankings and drive traffic to your site. Here’s why. A great deal of content on your website is static. From
Do you ever feel like you hear a lot about the online customer experience but never enough advice on how to make concrete improvements? Here is a list of direct ways to improve your site’s user experience. Perhaps you already considered some of these factors but need a re-evaluat
