PPC Services For Toy Industry, Toy Store PPC Agency

NEED a Toy Store PPC Agency?

If you have an online toy business, you probably already know how difficult it is to draw in traffic. No matter what age group you are targeting, there is going to be plenty of competition, so you need a marketing plan that is going to draw in more traffic quickly, a PPC campaign is a great way to get your ads in front of qualified traffic.


The toy market is huge and there are a lot of stores where online shoppers can find the toys they need. Bidding on the proper keywords will help ensure that your ads only show up when users are searching for keywords related to your business.

Why 1Digital® for your PPC?

Digital marketing can look simple from a distance, but there are several complex steps between choosing keywords and seeing results. Our team of PPC experts will track the analytics of your campaign in order to ensure that you are drawing in users who will become conversions instead of wasting your money on bounces and unqualified traffic.


When you start a PPC campaign, you need to find keywords with the right balance of relevance to your business that are also priced at a point that allows you to compete with other businesses. We can not only help you find the perfect keywords for your toy store, but our team will also track your analytics in order to constantly update your campaigns.

Why 1Digital® iS YOUR Toy PPC COMPANY

The entire team here at 1Digital® is dedicated to helping our customers succeed in the eCommerce marketplace. We have specialized in marketing since we first opened our doors in 2012. If you need a team that can help you get the best ROI while keeping you up to date on every step of your campaign, we are here to help.  

Keyword Selection For Your Toy Business

Every PPC campaign starts with keyword selection. Whether you are trying to promote specific toys or niche toy industries like educational toys, we can help you find specific keywords that will bring in the shoppers your business needs.

Real Clients, Real Results

Since hiring 1Digital Agency…

  PPC Case Study

Location Sound

Location Sound is a B2B distributor of audio recording and production equipment to professional studios. In order to put together a PPC plan for their particular retail niche, they sought out 1Digital Agency.

View Case Study More Case Studies


Pay Per Click marketing is like the best kind of game. It’s easy to learn and difficult to master. Anybody with a domain name and a Gmail address can sign up for Adwords. It takes years of experience and consistent work to look at product feed or a suite of analytics data and see where the improvements can be made. Fortunately, those are the types of marketers we hire here at 1Digital®. If you’ve played the game of PPC and found it hard to win, maybe it’s time to take a lesson from some certified masters.


Keyword selection and continuous optimization is the cornerstone of an effective PPC campaign. Our keyword strategists use the latest analytical techniques to evaluate the strengths of your inventory, as well as the search and purchasing behavior of your customers. Our calculations will let us know which keywords to bid on at what times of day and on which devices, so that your PPC campaign cuts costs, and delivers higher ROI.

Detailed Keyword Research

We’ll research your industry and competitor keywords, along with analyzing your keywords to put together a lethal list of potential keywords for your PPC campaign that aim to convert and lower your overall PPC spend.

Conversion Tracking

Conversion code is an important metric to measure the performance of a PPC campaign. If you don’t have conversion tracking set up on your site, we’ll help you put that in place so we can improve our campaign over time and you have full transparency in how your campaign preforms.

Search Engine - Google / Facebook / Amazon & Bing

Every search platform is unique. It’s best to diversify your PPC budget over all the possible channels. Our marketing experts can help you decide how much to put in each place. For Google and Bing PPC, knowing how to place ads requires a deep understanding of the behavior of your customer at each stage of the sales funnel. Facebook Advertising is very different, as the users aren’t there to research products, so you have to design a strategy that dissects the behaviors of shoppers, researchers, Facebook users, and your own customers.

Banner/Image Ads

The AdWords Display Network is the largest digital ad network on Planet Earth. You can try your banner ads out in an nearly endless variety of contexts. However, if you want to place those ads with laser precision, the marketing experts at 1Digital Agency have the tools and the talent to craft a Display Network strategy that’s perfect for your business.

Adtext A/B Testing

Despite all the advanced analytics at our disposal, sometimes the best marketing can benefit from good old fashioned guess and check. The slightest change in the placement of a button or color or alignment has shown us rates up to 50% apart in click-through rate! We run continuous A/B tests to improve the effectiveness of your messaging.

One Dedicated Project Manager

Our clients trust us with sensitive information, and we respect that. Throughout the duration of your eCommerce PPC campaign, you will have one dedicated account manager who will get to know your business inside and out and will provide the security and reliability of an invested and dedicated expert.

Remarketing / Retargeting

Remarketing is getting smarter and smarter every day, and you have much more control over how you go about reaching past visitors. The tradeoff is that you’ll also have far more decisions to make, and each one affects the success of your remarketing efforts. After we add the tags, we create the remarketing lists. Who gets selected? For which list? How many lists? What are the best rules to set? Should custom parameters be applied? The answers are crafted from sophisticated technology guided by the hands of experienced strategists.

Weekly Reporting

We’ll get you access to our dashboard and send you automated weekly emails with status on your campaign so you’re always in the loop.

Search Network

PPC is a lot more than those first four ads at the top of a Google search results page. When it comes to deciding whether your ads belong in the search network or the display network, or if you should be placement targeting or topic targeting, a lot of fine tuning needs to get done. The number of impressions a client gets in a particular type of campaign depends on a very large number of factors.PPC is a mix of art, and science, trial and error, and getting the valuable information that leads to substantial results.

Analytics Analysis

In marketing, getting to know your customers is crucial. eCommerce analytics can give you a snapshot of how your customers behave when they think no one is looking. However, turning raw analytics data into an actionable strategy isn’t always straightforward. The 1Digital® team has the experience to take the clay of your analytics numbers and mold it into eCommerce marketing that delivers. You’ll also have access to an analytics dashboard, so you can always monitor the success of your PPC efforts.

Monthly Reporting

Our monthly summary reports will let you know the lay of the land and help you understand the direction your campaign is headed.


So if your toy business is looking to attract more online business, let our team help you. Contact us so we can give your site a free PPC audit and discuss starting your next marketing campaign with 1Digital®!

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