eCommerce PPC Campaigns
That Get Results
Our PPC strategy implements the following services
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Need PPC for Your Baby Products Company?
As long as there are babies, new parents will need baby products. This industry has become extremely competitive in the online marketplace. If you want your business to stand out, you need a marketing campaign that targets the right keywords and draws in qualified leads to your business. A good PPC campaign can offer an amazing ROI and bring new customers to your business.
Baby Products PPC
PPC campaigns target industry keywords so your ads will appear when they are searched. You only end up playing when the ad is clicked, and it is important to ensure that when you pay for a click, it leads a new customer to your store. Without a team maintaining and guiding your PPC campaign, it will be difficult to get the best results.
Why 1Digital® for Your PPC?
Our team of eCommerce experts all know how important marketing is to our clients. That’s why we have developed proprietary PPC strategies that produce incredible results. If you are looking to draw more traffic to your site, our marketing team is here to help you.
Your Baby Products Business & Our PPC
Your business is always trying to attract new customers and PPC campaigns are a perfect way to reach out and find new customers. Some marketing campaigns take time, but PPC can draw in the traffic you want to see quickly. By focusing on keywords related to the products you carry, we can draw in new customers in need of what you have to offer.
Why 1Digital® is Your Baby Products PPC Agency
We have focused on digital marketing since we first opened our doors. This has made us familiar with many industries over the years, including the baby products industry. Our team will invite you to join our workspace so you can follow our progress and track the analytics from your campaign.
Keyword Selection For Baby Products
PPC performance is all about keywords. If you don’t target the correct keywords, you can wind up overpaying or paying for unqualified leads. Making sure your keywords are correct takes constant upkeep and that’s what our team is here to do. We will make sure that you are getting the most out of every cent you spend on paid traffic.
Why 1Digital® Stands above the Competition
Due to the highly analytical nature of PPC marketing, thorough, detailed processes and equally detailed monitoring and reporting are vital to the health and success of a campaign. Regardless of your industry – whether it changes by the season or has been steady for 100 years – keen attention to the behavior that makes your customers tick is one of the keys to success. Thought-leaders, lateral-thinkers, analytical masterminds, and specialists are the foundation of 1Digital®’s team. The best and brightest are behind the wheel of your PPC campaign.
Make Your First and Every Impression Count
We're the Experts in eCommerce PPC
Keyword selection and continuous optimization is the cornerstone of an effective PPC campaign. Our keyword strategists use the latest analytical techniques to evaluate the strengths of your inventory, as well as the search and purchasing behavior of your customers. Our calculations will let us know which keywords to bid on at what times of day and on which devices, so that your PPC campaign cuts costs, and delivers higher ROI.
Detailed Keyword Research
We’ll research your industry and competitor keywords, along with analyzing your keywords to put together a lethal list of potential keywords for your PPC campaign that aim to convert and lower your overall PPC spend.
Conversion code is an important metric to measure the performance of a PPC campaign. If you don’t have conversion tracking set up on your site, we’ll help you put that in place so we can improve our campaign over time and you have full transparency in how your campaign preforms.
Search Engine - Google / Facebook / Amazon & Bing
Every search platform is unique. It’s best to diversify your PPC budget over all the possible channels. Our marketing experts can help you decide how much to put in each place. For Google and Bing PPC, knowing how to place ads requires a deep understanding of the behavior of your customer at each stage of the sales funnel. Facebook Advertising is very different, as the users aren’t there to research products, so you have to design a strategy that dissects the behaviors of shoppers, researchers, Facebook users, and your own customers.
The AdWords Display Network is the largest digital ad network on Planet Earth. You can try your banner ads out in an nearly endless variety of contexts. However, if you want to place those ads with laser precision, the marketing experts at 1Digital Agency have the tools and the talent to craft a Display Network strategy that’s perfect for your business.
Adtext A/B Testing
Despite all the advanced analytics at our disposal, sometimes the best marketing can benefit from good old fashioned guess and check. The slightest change in the placement of a button or color or alignment has shown us rates up to 50% apart in click-through rate! We run continuous A/B tests to improve the effectiveness of your messaging.
One Dedicated Project Manager
Our clients trust us with sensitive information, and we respect that. Throughout the duration of your eCommerce PPC campaign, you will have one dedicated account manager who will get to know your business inside and out and will provide the security and reliability of an invested and dedicated expert.
Remarketing / Retargeting
Remarketing is getting smarter and smarter every day, and you have much more control over how you go about reaching past visitors. The tradeoff is that you’ll also have far more decisions to make, and each one affects the success of your remarketing efforts. After we add the tags, we create the remarketing lists. Who gets selected? For which list? How many lists? What are the best rules to set? Should custom parameters be applied? The answers are crafted from sophisticated technology guided by the hands of experienced strategists.
We’ll get you access to our dashboard and send you automated weekly emails with status on your campaign so you’re always in the loop.
PPC is a lot more than those first four ads at the top of a Google search results page. When it comes to deciding whether your ads belong in the search network or the display network, or if you should be placement targeting or topic targeting, a lot of fine tuning needs to get done. The number of impressions a client gets in a particular type of campaign depends on a very large number of factors.PPC is a mix of art, and science, trial and error, and getting the valuable information that leads to substantial results.
In marketing, getting to know your customers is crucial. eCommerce analytics can give you a snapshot of how your customers behave when they think no one is looking. However, turning raw analytics data into an actionable strategy isn’t always straightforward. The 1Digital® team has the experience to take the clay of your analytics numbers and mold it into eCommerce marketing that delivers. You’ll also have access to an analytics dashboard, so you can always monitor the success of your PPC efforts.
Our monthly summary reports will let you know the lay of the land and help you understand the direction your campaign is headed.
Ready to Talk to Our PPC Experts?
If your baby products business is looking to increase your traffic, we are here to lend you our expertise. Give one of our PPC experts a call so we will perform a free audit of our site and discuss the future of your eCommerce marketing.