PPC Management Services For Baby Product Shop, Baby Product PPC
   Baby Product PPC Campaigns for eCommerce Growth
google partner
bigcommerce elite partner
shopify plus partner
Neil Patel

PPC Management Services for Baby Products Designed to Deliver

Digital marketing is only as good as the sum of its parts, and when it comes to baby product PPC services, that sum accounts for keyword research, target audience definition, PPC ad copy, PPC campaign bid strategy, and all of the intangible creative and soft skills of your account manager. We take these things seriously. If your eCommerce company sells baby products, whatever they are, our goal is simple: maximize the ROI and ROAS of your paid search campaigns so you get more back for every dollar you spend.

Baby Product PPC

PPC campaigns target industry keywords so your ads will appear when they are searched. You only end up playing when the ad is clicked, and it is important to ensure that when you pay for a click, it leads a new customer to your store. Without a team maintaining and guiding your baby product PPC campaign, it will be difficult to get the best results.

The Role of Targeting in Baby Product PPC

All PPC strategies and ad campaigns are defined by audience targeting. You need to show your ads to the right people in the right place, at the right time to generate sales. One of the most important components of each pay-per-click campaign we develop is targeting. We know that it’s tough to target new parents by demographic because they don’t all share the same criteria, and not all young newlyweds are young parents. That’s why we pay such close attention to user behavior and interests. That way we’re not painting with a broad brush, but targeting the largest possible cohort of young parents with a high intent to purchase baby and children products.

Your Baby Products Business & Our PPC

Your business is always trying to attract new customers and baby product PPC campaigns are a perfect way to reach out and find caring parents who need your high-quality products. Some marketing campaigns take time, but PPC can draw in the traffic you want to see quickly. By focusing on keywords related to the products you carry, we can draw in new customers in need of what you have to offer.

Why 1Digital® is Your Baby Products PPC Agency

We have focused on digital marketing since we first opened our doors. This has made us familiar with many industries over the years, including the baby products industry. Our team will invite you to join our workspace so you can follow our progress and track the analytics from your campaign.

Keyword Selection and Bid Strategy for Baby Product PPC

Keyword selection and bid strategy are crucial to the success of PPC management services for baby products and can have substantial implications for ad spend, conversion rates, and overall ROI. You don’t want to target the wrong keywords or you will pay more for lesser results. Similarly, underbidding on the most profitable keywords will lower the cost of your campaign, but the cost of the revenue stream associated with it, too. There is a happy balance, and we are laser-targeted on it, for each campaign that we launch and optimize.

Why 1Digital® Stands above the Competition

Due to the highly analytical nature of PPC marketing, thorough, detailed processes and equally detailed monitoring and reporting are vital to the health and success of a campaign. Regardless of your industry – whether it changes by the season or has been steady for 100 years – keen attention to the behavior that makes your customers tick is one of the keys to success. Thought-leaders, lateral-thinkers, analytical masterminds, and specialists are the foundation of 1Digital®’s team. The best and brightest are behind the wheel of your PPC campaign.

Make Your First and Every Impression Count

Make Your First and Every Impression Count

We’re the Experts in eCommerce PPC

Pay Per Click marketing is like the best kind of game. It’s easy to learn and difficult to master. Anybody with a domain name and a Gmail address can sign up for Adwords. It takes years of experience and consistent work to look at product feed or a suite of analytics data and see where the improvements can be made. Fortunately, those are the types of marketers we hire here at 1Digital®. If you’ve played the game of PPC and found it hard to win, maybe it’s time to take a lesson from some certified masters.


Keyword selection and continuous optimization is the cornerstone of an effective E-commerce PPC campaign. Our keyword strategists use the latest analytical techniques to evaluate the strengths of your inventory, as well as the search and purchasing behavior of your customers. Our calculations will let us know which keywords to bid on at what times of day, on which devices, in what physical locations and much more. This aspect of your E-commerce PPC campaign cuts costs and delivers higher ROI.

Detailed Keyword Research

We don’t just research your industry – we research competitor keywords as well as any keywords you are currently using in order to devise a lethal list of lightning-focused keywords for your eCommerce PPC campaigns that can lower your overall costs.

Conversion Tracking

Setting up conversion tracking is also critical to the performance and success of a E-commerce PPC campaign. It’s ultimately all about conversions, but to see where and when they occur, along with which ads resulted in conversions, we implement conversion tracking on your website. This gives us the ability to read the success of your campaign with full transparency.

Search Engine – Google / Facebook / Amazon & Bing

Every search platform is unique. Diversifying your PPC budget over all the possible channels will give you the best insights into best practices. Our marketing experts can help you decide which ads should display where and why. For Google and Bing, knowing how to place ads requires a deep understanding of the behavior of your customer at each stage of the sales funnel. Facebook Advertising is very different, as the users aren’t there to research products, so you have to design a strategy that dissects the behaviors of shoppers, researchers, Facebook users, and your own customers.

Banner/Image Ads

The AdWords Display Network is the largest digital ad network on Earth. You can try your banner ads out in an nearly endless variety of contexts, but it is that flexibility itself that makes the process difficult to refine. To place those ads with laser precision requires insight, tools and experience, all of which 1Digital® Agency brings to the table, along with a history of success proven by results.

Adtext A/B Testing

Despite all the advanced analytics at our disposal, sometimes the best marketing can benefit from good old fashioned guess and check. The slightest change in the placement of a button, color, or alignment has shown us rates up to 50% apart in click-through rate! We run continuous A/B tests to improve the effectiveness of your messaging. This basically ensures you are currently using only the most effective ads, copy, and placement in your campaign.

One Dedicated PPC Project Manager

Our clients trust us with sensitive information, and we respect that. Throughout the duration of your eCommerce PPC campaign, you will have one dedicated account manager who will become familiar with your business and industry – inside and out. One dedicated point of contact will provide you with the security and reliability of an invested and dedicated expert.

Remarketing / Retargeting

Remarketing is the process of readdressing and improving E-commerce PPC tactics every day. This gives you much more control in reaching and appealing to past visitors. It also requires more decision making that will affect the success of the efforts. After we add the tags, we create the remarketing lists. Who gets selected? For which list? How many lists? What are the best rules to set? Should custom parameters be applied? The complexity of the process cannot be understated, and the answers are crafted from sophisticated technology guided by the hands of our experienced strategists.

Weekly Reporting

Trust and transparency are some of the keys to the wonderful relationships we have with our partners and customers. We’ll get you access to our dashboard and send you automated weekly emails with status on your campaign so you’re always in the loop.

Search Network

E-commerce PPC is not just those first couple of ads at the top of a Google search result page. When it comes to deciding whether your ads belong in the search network or the display network, or if you should be placement targeting or topic targeting, a lot of fine-tuning and observation need to be done. The number of impressions a client gets in a particular type of campaign depends on a huge number of factors. PPC is a mix of art and science along with the trial and error of continuous testing and improvement. Getting that valuable information leads to substantial results.

Ecommerce Analytics and Reporting

Understanding customers is crucial to success in paid search marketing. eCommerce analytics gives you a snapshot of how your customers behave when they think no one is looking. However, turning raw analytics data into an actionable strategy isn’t always straightforward. The 1Digital® team has the experience to mold the clay of your analytics numbers into eCommerce PPC marketing that holds water. That is, we see raw data and know what to do with it. You’ll also have access to an analytics dashboard, so you can see the success of your PPC efforts firsthand.

Monthly Reporting

1Digital® provides you with monthly summary reports to let you know the lay of the land and help you understand where the direction your campaign is headed so you can see the success we have delivered.

1Digital® eCommerce Services

E-Commerce PPC Campaigns That Get Results

Our PPC strategy implements the following services:

  • Campaign Strategy & Execution
  • Keyword Research & Development
  • Remarketing, Display, Youtube & Shopping
  • Conversions & ROI Tracking
  • Unique Ad Creation & A/B Testing
  • Account PPC Management & Reporting

Get Your Free E-Commerce PPC Quote


Get a Free PPC Audit

Work with a PPC campaign partner that you'll click with.