eCommerce PPC Campaigns
That Get Results
Our PPC strategy implements the following services
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Need a Keepsake and Ornament PPC Agency?
As beautiful as your products are, you want to make sure as many people as possible can see them. Promoting your business through PPC is a great way to invite fresh new eyes to look at your products and fall in love with the design and quality. With a PPC campaign, anyone looking online for keepsakes specifically would be more likely to find your products and purchase for themselves or others. A dedicated agency can help you to put your brand out there for all the world to see.
Keepsake and Ornament eCommerce PPC
Just as people are shopping for these special occasion and sentimental items, they are becoming increasingly drawn to the online market where they can find a diverse range of options. You want to position your business to be highly visible during that search so that your brand becomes the first one they think of when considering keepsake and ornaments. A strong PPC campaign can help you to stay ahead of your competitors placements so that you will be the standout in the eyes of potential customers.
Why 1Digital® for Your PPC?
Managing an effective PPC campaign is a complicated and nuanced endeavour. In order to yield the most results from it, you will want an experienced team watching over it, making all of the best decisions possible. The team at 1Digital® Agency is experienced when it comes to running PPC campaigns and will be committed to your brand’s campaign, so you will not have to worry about a thing. We will watch over your brand’s campaign every step of the way, making sure your business stands above the rest. Your brand becomes our priority.
Your Keepsake and Ornament Business & Our PPC
To draw in new customers, you want to place yourself high in the search rankings online so you will have a better chance of being clicked on. With our experience in researching keywords and creating Google Ads, you can watch your brand rise higher in the rankings and see more clicks as a result. Our PPC campaigns will be able to bring in new customers, lead to more purchases, and ultimately provide you with a maximized return on your investment.
Why 1Digital® is Your Keepsake and Ornament PPC Agency
To improve your brand’s position online, you want to hand over the responsibility of the PPC campaign to an agency that is experienced and will be dedicated to seeing your brand succeed. Our team at 1Digital® will do everything we can to identify the best keywords, create effective ads, and track your campaign’s progress to make it a clear success. We will devote ourselves to your campaign on your behalf and take advantage of every opportunity we can, all while keeping you fully up-to-date on our progress and involved in the decision-making.
Keyword Selection For Keepsake and Ornament Businesses
A major component of PPC is identifying which keywords to focus on or downplay. We will focus on the designs and features your business is best known for and combine that with the terms that consumers are using when looking for similar products. While we are searching for the most effective keywords, we will also be mindful of your budget so that you will not compete head-to-head with a large number of massive companies for a single keyword. We want you to have keywords that are not only effective, but affordable for your price point.
Why 1Digital® Stands above the Competition
Due to the highly analytical nature of PPC marketing, thorough, detailed processes and equally detailed monitoring and reporting are vital to the health and success of a campaign. Regardless of your industry – whether it changes by the season or has been steady for 100 years – keen attention to the behavior that makes your customers tick is one of the keys to success. Thought-leaders, lateral-thinkers, analytical masterminds, and specialists are the foundation of 1Digital®’s team. The best and brightest are behind the wheel of your PPC campaign.
Make Your First and Every Impression Count
We're the Experts in eCommerce PPC
Keyword selection and continuous optimization is the cornerstone of an effective PPC campaign. Our keyword strategists use the latest analytical techniques to evaluate the strengths of your inventory, as well as the search and purchasing behavior of your customers. Our calculations will let us know which keywords to bid on at what times of day and on which devices, so that your PPC campaign cuts costs, and delivers higher ROI.
Detailed Keyword Research
We’ll research your industry and competitor keywords, along with analyzing your keywords to put together a lethal list of potential keywords for your PPC campaign that aim to convert and lower your overall PPC spend.
Conversion code is an important metric to measure the performance of a PPC campaign. If you don’t have conversion tracking set up on your site, we’ll help you put that in place so we can improve our campaign over time and you have full transparency in how your campaign preforms.
Search Engine - Google / Facebook / Amazon & Bing
Every search platform is unique. It’s best to diversify your PPC budget over all the possible channels. Our marketing experts can help you decide how much to put in each place. For Google and Bing PPC, knowing how to place ads requires a deep understanding of the behavior of your customer at each stage of the sales funnel. Facebook Advertising is very different, as the users aren’t there to research products, so you have to design a strategy that dissects the behaviors of shoppers, researchers, Facebook users, and your own customers.
The AdWords Display Network is the largest digital ad network on Planet Earth. You can try your banner ads out in an nearly endless variety of contexts. However, if you want to place those ads with laser precision, the marketing experts at 1Digital Agency have the tools and the talent to craft a Display Network strategy that’s perfect for your business.
Adtext A/B Testing
Despite all the advanced analytics at our disposal, sometimes the best marketing can benefit from good old fashioned guess and check. The slightest change in the placement of a button or color or alignment has shown us rates up to 50% apart in click-through rate! We run continuous A/B tests to improve the effectiveness of your messaging.
One Dedicated Project Manager
Our clients trust us with sensitive information, and we respect that. Throughout the duration of your eCommerce PPC campaign, you will have one dedicated account manager who will get to know your business inside and out and will provide the security and reliability of an invested and dedicated expert.
Remarketing / Retargeting
Remarketing is getting smarter and smarter every day, and you have much more control over how you go about reaching past visitors. The tradeoff is that you’ll also have far more decisions to make, and each one affects the success of your remarketing efforts. After we add the tags, we create the remarketing lists. Who gets selected? For which list? How many lists? What are the best rules to set? Should custom parameters be applied? The answers are crafted from sophisticated technology guided by the hands of experienced strategists.
We’ll get you access to our dashboard and send you automated weekly emails with status on your campaign so you’re always in the loop.
PPC is a lot more than those first four ads at the top of a Google search results page. When it comes to deciding whether your ads belong in the search network or the display network, or if you should be placement targeting or topic targeting, a lot of fine tuning needs to get done. The number of impressions a client gets in a particular type of campaign depends on a very large number of factors.PPC is a mix of art, and science, trial and error, and getting the valuable information that leads to substantial results.
In marketing, getting to know your customers is crucial. eCommerce analytics can give you a snapshot of how your customers behave when they think no one is looking. However, turning raw analytics data into an actionable strategy isn’t always straightforward. The 1Digital® team has the experience to take the clay of your analytics numbers and mold it into eCommerce marketing that delivers. You’ll also have access to an analytics dashboard, so you can always monitor the success of your PPC efforts.
Our monthly summary reports will let you know the lay of the land and help you understand the direction your campaign is headed.