Real strategists. Real AI tools. Real growth. — 1Digital® since 2012
14 posts tagged email marketing.
LinkedIn is where B2B procurement researches in 2026 — and Sponsored Content, ABM with Matched Audiences, and Conversation Ads are how the brands winning B2B ecommerce get in front of them.
A 'good' ecommerce conversion rate is between 1% and 3.8%, but chasing a global average is a distraction. This number is a vanity metric; the only benchmark that drives growth is your own, tracked and improved consistently over time.
Klaviyo's Predictive Analytics produces predicted CLV, expected next order date, and churn risk for every profile. Used as flow triggers and audience inputs — not as standalone segments — they meaningfully change the lifecycle program.
Most abandoned cart strategies fail. Instead of a single, generic email or a hasty discount, this guide outlines a strategic 3-email abandoned cart flow for Shopify that recovers more revenue by resolving customer hesitation.
The 7 essential Shopify email flows are the Welcome Series, Abandoned Cart, Post-Purchase, Win-Back, Browse Abandonment, New Product, and VIP flows. These automations handle customer lifecycle marketing and generate revenue on autopilot, forming the foundation of a profitable email list.
Five Klaviyo flows that produce the bulk of automated revenue for ecommerce brands — plus the segmentation logic, send-time discipline, and deliverability hygiene that keeps them landing in the inbox.
Effective email segmentation is the key to increasing ecommerce revenue, but most stores overcomplicate it. Instead of a tangle of hyper-specific segments, start with a simple framework of five foundational audiences to drive real profit and avoid burnout.
The main difference between SEO (and SEO lead gen) and many other digital marketing strategies is that SEO hinges on organic results. With paid search and social strategies, you pay to play. You need to pay more to win more. That’s not to suggest that SEO doesn’t require an inves
The combination of email marketing and eCommerce SEO can work well together to get you better results and achieve more success when taking the proper strategy. Email can certainly have an impact on what building your SEO results, but getting them to work together takes time and e
The Importance of Email Lists Whether you sell running shoes or spare car parts, it is hard to ignore the importance of email lists for eCommerce companies. Across industries, and even outside of eCommerce, businesses find that email referrals account for a large number of their
Statistics Say Email Segmentation Converts Better than Other Strategies Email segmentation is a leading marketing strategy for eCommerce companies around the world. Numbers indicate that email is already better at conversion for eCommerce companies than SEO, social media, and oth
Even though other types of marketing may have attracted more attention lately, email marketing is still a trusty tool for eCommerce site owners. Most people who run online businesses learn that having a good email list is a handy thing because other forms of advertising can get v
As we’ve previously written about, email marketing is an essential part of any decent marketing campaign. Marketers across the board see email campaigns as the best way to build awareness, acquire leads, convert shoppers and retain customers. Two of the largest email campaign man
Email promotion can be tough. It takes hours of work to write good copy, come up with a snappy title and find images that are on-message and aren’t a copyright violation. Then you remember that half your mailing list reads email on their phone and spend another eight hours trying
