Short answer: eCommerce Launch is $499 a month for a semi-custom storefront on the Shopify or BigCommerce store you already run. Our team designs it for your brand (2 looks, 5 page types, 2 rounds of changes), builds it, sets up product, collection and page SEO, connects your tracking tags, and then makes your storefront changes for you in 2 business days for as long as you are on the plan. The design and build are included, with no setup fee.
Who Launch is for
- Stores on a stock theme. Your storefront looks like thousands of others because it started as one. Launch gives it a design built around your brand and products.
- Small catalogs and new brands. A focused catalog that needs a fast, clean storefront and good SEO from day one, without an agency project to manage.
- Owners with no time for the site. You run the store. We make the changes, keep it fast and keep it found.
What you get, line by line
Semi-custom design and build
Our designers give you 2 looks to choose from and design 5 page types: home, collection, product, about and contact. You get 2 rounds of design changes before launch. It is not a theme with your logo dropped in, and it is not a fully custom Figma project either. It sits in between, which is what keeps the price monthly instead of a large up-front invoice.
Live from your store
Products, collections, search and cart sync from Shopify or BigCommerce. Checkout, payments, shipping and taxes stay on your store, so nothing in your back office has to be rebuilt.
Found on Google and in AI answers
Product, collection and page SEO, structured data and a sitemap are set up at launch and kept current. That foundation is what lets search engines and AI assistants read your catalog correctly. If you want ongoing SEO work on top of it, that is what our eCommerce SEO team does.
Leads, reviews and tracking
A lead inbox with instant alerts, your Google reviews shown on the site, lookbooks and brand stories. GA4, Google Ads, Meta and Bing tags are connected for you, along with a cookie banner, email sign-up and chat.
AI credits and helpers
Launch includes 400 AI credits a month, which is about 13 full-length blog posts or 200 SEO rewrites. You can draft SEO blog posts one at a time, and Sage, our AI helper, answers questions in your dashboard with our team behind it. Lead Follow-up and Newsletters (free up to 250 subscribers) are included too.
Changes made for you
Send a change request and we make it in 2 business days, with a same-day response if your site is ever down. Launch comes with 2 logins, and more are $29 a month each.
What Launch does not include
Launch is deliberately the focused plan, so a few things live a step up:
- Page limit: your site can grow to 25 pages. Products and blog posts never count toward it. Growth removes the limit.
- AI agents that run on their own: AI chat, Social Automation and AI Visibility are $49 a month add-ons on Launch, and included on Growth. Blog Autopilot is a Growth feature.
- Extra integrations: tags, email sign-up and chat are connected on every plan. Additional standard integrations start on Growth.
- Platform fees: your Shopify or BigCommerce subscription, apps and payment fees are billed by those providers.
What $499 a month adds up to
Over a 12-month term, Launch is $5,988 for the design, the build, the SEO setup and a year of changes made for you. There is no separate build invoice and no hourly rate for edits. After the first 12 months the plan continues month to month. Compare that number to any quote you have for a custom theme plus a maintenance retainer and you will see why we built it this way.
From sign-up to launch
- Start the plan online and connect your store.
- We design a mockup of your homepage and key pages and you choose a look.
- You send changes, we revise, and we check every screen on mobile.
- We launch the storefront, connected to your store.
Most stores go live in weeks, usually 3 to 4. That is a typical timeline; actual timing depends on your integrations and how quickly feedback comes back. Your 30-day money-back guarantee starts the day we deliver your final round of design revisions.
Ready to compare it with the other plans? See all four eCommerce website plans side by side.
eCommerce Launch plan FAQ
How much is the eCommerce Launch plan?
$499 a month on a 12-month term, then month to month. The semi-custom design and build are included, with no setup fee.
How many pages does Launch include?
Your site can grow to 25 pages. Products and blog posts never count toward that limit. Growth and Scale have no page limit.
Can I upgrade from Launch to Growth later?
Yes. You can move up to Growth or Scale when you need more design, unlimited pages or the AI agents, and your storefront carries over.
Are Shopify or BigCommerce fees included?
No. Your platform subscription, apps, transaction and payment-processing fees are billed by those providers and paid by you.
Does the Launch plan include a redesign later on?
Yes. Launch includes Always Fresh: 24 months after your storefront goes live, we redesign it for free with a new look across your 5 page types. Ask us about 30 days before the 2-year mark to reserve your slot. Redeeming starts a new 12-month term at your current rate.