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Five Klaviyo flows that produce the bulk of automated revenue for ecommerce brands — plus the segmentation logic, send-time discipline, and deliverability hygiene that keeps them landing in the inbox.
Feeling like your emails are getting lost in the inbox abyss? Let's face it, email marketing has been around forever, but that doesn't mean it's stuck in the past. In 2024, you need to be strategic to stand out. This guide will give you 20 actionable tips for im
Is email dead? The question gets thrown around practically every end and start of a year. And now that we’re nearing the end of 2023, it’s probably a question some entrepreneurs and businesses are asking yet again. After all, with all the shiny new things like AI and Thread, or t
Talking about the holiday season during the height of summer seems a little pre-emptive, doesn’t it. Thanksgiving and Christmas are months out yet–as in half a year away–and the vast majority of people are still enjoying the heat and sunshine. Still, businesses should alre
In this day and age where we rely so much on video calls and instant messaging, it's hard to imagine that there was ever a time when communication through long distances was tedious and difficult. And because the rise in video consumption across the internet has skyrocketed
With each new year, there are a number of advances and launches in the social media and the online platform space that continue to keep the digital world fresh and exciting. The catch is that with each new launch comes a question that many businesses and entrepreneurs continue to
The combination of email marketing and eCommerce SEO can work well together to get you better results and achieve more success when taking the proper strategy. Email can certainly have an impact on what building your SEO results, but getting them to work together takes time and e
The much lamented, much-lambasted term, Pivot to Video. Used most often to describe the move away from text and towards video content by journalism outlets. And while it gets a bad rap in that context, from think pieces that bemoan the state of the national attention span, there’
The Importance of Email Lists Whether you sell running shoes or spare car parts, it is hard to ignore the importance of email lists for eCommerce companies. Across industries, and even outside of eCommerce, businesses find that email referrals account for a large number of their
Statistics Say Email Segmentation Converts Better than Other Strategies Email segmentation is a leading marketing strategy for eCommerce companies around the world. Numbers indicate that email is already better at conversion for eCommerce companies than SEO, social media, and oth
With the holidays just around the corner, it’s important for eCommerce sites to reach out to their customers. Email is one of the easiest ways to do that. I’m sure most of you eCommerce sites out there are familiar with email marketing– you send them out when you have new items i
When unlocking the potential of Email Marketing, remember that incentivized content is key. Think of email marketing as the modern day equivalent of direct marketing. As flyers and other assorted promotions were once delivered to your mailbox, today it can be sent directly to you
Even though other types of marketing may have attracted more attention lately, email marketing is still a trusty tool for eCommerce site owners. Most people who run online businesses learn that having a good email list is a handy thing because other forms of advertising can get v
Email promotion can be tough. It takes hours of work to write good copy, come up with a snappy title and find images that are on-message and aren’t a copyright violation. Then you remember that half your mailing list reads email on their phone and spend another eight hours trying
Email marketing is the process of collecting your target customer’s emails and then sending them marketing materials, most commonly in newsletter form. For eCommerce merchants, email marketing can aid sales and help to further establish brand awareness and trust. As a small eComm
