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Latest eCommerce news, industry trends, AI SEO, PPC, design, development, and platform-migration deep dives from the 1Digital® team.
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Every post comes out of live client work across search, paid ads, AI search, design, platform migrations and email. When something changes for ecommerce stores, we write down what we saw and what we did about it.
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Learn more about how eCommerce SEO services can make a difference for a client serves a restricted industry.
SEO Success in the Face of PPC Restrictions, Years in We have a client, MCS Gearup , that has been with us for over 4 years now. This client is not an FFL…
Learn more about how a custom eCommerce SEO campaign can generate increases in organic visibility and revenue for a client that provides alternative energy storage solutions.
It’s often communicated, openly, that search engine optimization services offer the highest return on investment of any marketing channel, period. Just what that return is varies and depends on how involved the campaign is, how competitive the market is, and some other factors. B
There’s a client of ours that’s been with us for quite a while now; well over a year. It’s also a client that operates in a considerably competitive market. While this particular client is not laboring under the restrictions of some of our other clients that cannot leverage paid
White Mountain Knives is a long-standing SEO client of ours. We’ve actually published about our efforts for their campaigns that you can see in our previous collection of case studies. But since we’ve had quite a long runway to look back on now, we can see more clearly why qualit
Dallas Golf Company is a retail operation running out of Dallas, Texas, that sells pretty much anything their local customers need to pursue their passion on the green. They carry the top brands, too. You name it, they have it. Fujikura Ventus. Autoflex Golf Shafts. Nike Golf Equ
One of the most common questions we hear, as a respected eCommerce digital marketing agency, is “are your strategies effective for our industry?” This question is particularly relevant to those that serve niche industries that are influenced heavily by trends, such as those in fa
Barndoorz (Barndoorz.com) shoots straight. They sell barn doors. Not the sort that go on actual, literal barns. You know, the sort that have been taking America by storm. The ones you find on the inside of peoples’ houses, as so prominently featured on HGTV and similar venues. As
Eloquence serves a unique, highly targeted niche market in a segment of the home furnishings industry. They specialize in the sourcing of high-end, authentic antique furniture from all over Europe. They are not, however, simply a broker of genuine vintage and antique furniture. T
John Stortz & Son, operating from Stortz.com, is a provider of reliable, durable tools for a variety of tradesmen. For over 150 years, Stortz has been a leader in their industry; their catalog contains high-quality highlights in sheet metal and slate roofing tools, among coun
Our client, Perfectly Priscilla, is all about the customer experience. They have been, ever since their operation started in 2014. It’s still run by its founder, who takes great pride in offering rare, unique, boutique offerings to customers around the country that have a passion
Not all eCommerce businesses can follow exactly the same marketing strategies for success. For most businesses, reaching more qualified customers online will require a balanced strategy, one that accounts for a mix of eCommerce SEO and PPC management services, as well as some inv
Local Battery has a simple but effective proposal. They sell special batteries, particularly for hearing aids and other hearing devices like cochlear implants. These batteries are often expensive and can be hard to find, but to the people that use them, they’re vital to everyday
Sarco, Inc., that is, Steen Armaments Research Company, operates a gun shop in Easton, PA, but to call it simply that would be an understatement. It is the area’s largest collection of firearms, both historical and contemporary, ammunition, firearm parts, kits, and accessories, a
Getting enough traffic to your eCommerce website can be tough in a competitive industry. Not only are you going up against other stores in your space but big-box juggernauts like Amazon and Wal-Mart as well. In order to get a healthy amount of organic traffic and sales, you need
Residents in and around Peninsula, Ohio, can turn to one of the finest vendors in the industry, not to mention the local market, for outfitting their homes with fine designs. Ohio Hardwood Furniture, located in Peninsula, is a retailer of some of the highest-end, ultra-premium be
For Paravel, a seller of high-quality, innovative, and responsibly produced luggage, bags, and other traveling accessories, custom functionality is a must. The products they produce and sell are one-of-a-kind, so to them, offering a one-of-a-kind shopping experience to their cust
For most traditional retail businesses, it has been a rough year to successfully navigate. Even once popular brands have had to completely rethink their strategies, close locations, and cut employees in order to remain afloat. Nowhere has this been more evident than with clothing
This is part two of a case study on our sister site Genius eCommerceⓇ. You can read the first part of the case study, focused on custom design, right here. If you were to take any basic sedan you might buy off of any car lot and kit it up for racing, what would you […]
Some businesses are cautious about investing in SEO campaigns because they worry about the length of time it will take to see results or the difficulty of drawing a hard definition between the work put in and the return on investment. Others yet shy away from SEO projects because
Atlantic Cigar is one of the most reputable traders of ultra-premium cigars online. They offer one of the greatest collections of highly critically acclaimed cigars as well as fan favorites. Customers with all different tastes in tobacco will be delighted to see names like Romeo
XLFeet is a footwear business that caters to individuals with big and wide feet. The founder and CEO of XLFeet started this business as a one-man show in 2009 in the back room of his house. Growing up with ever-growing feet and facing the threat of having to go to school barefoot
HeadBanger Sports, also known as HB sports, is a medium-sized online retailer of sporting goods. They make a name for themselves by offering some of the best baseball and softball gear on the web for everyone from youth players to adults. Some of their big names are Rawlings, Lou
