Real strategists. Real AI tools. Real growth. — 1Digital® since 2012
WorkspaceCRM by 1Digital® — the agency platform we built. Coming to select agencies. Join the early-access list →
Latest eCommerce news, industry trends, AI SEO, PPC, design, development, and platform-migration deep dives from the 1Digital® team.
ChatGPT, Claude, and Perplexity only recommend sites they can read — and most can't read yours. Scan it free and see exactly where you stand.
Free · no signup · scores the 9 signals AI uses to find you · ~20 seconds
Brand exclusion lists in Performance Max are the single most underused lever in 2026. Here's how we structure them for ecommerce accounts — your own brand, competitor brands, and the messy middle of reseller terms.
CPA and ROAS measure different things, optimize for different outcomes, and pull a campaign in different directions. Here's the framework we use to pick the right target — and the cases where the wrong choice quietly suppresses growth.
Lead generation campaigns are difficult at best and harrowing at worst, especially since it can be hard to draw solid conclusions about the costs of acquisition depending on the number of respondents a campaign receives, or how long it takes them to convert. It’s not like simple
Every year, the holiday rush arrives faster than most businesses are ready for—and every year, Meta ads end up stealing the spotlight. So, we’ve put together this Meta ads for holiday promotions guide to help you prepare early, fine-tune your targeting, and understand what actual
Let’s be real—Facebook is still one of the most powerful platforms for eCommerce marketing, but spending wisely is the name of the game. If you’re running a growing online shop, every ad dollar has to earn its keep. And while Meta’s recent 2024 earnings report proves the platform
Does Facebook marketing really work? We asked the same question when we saw ad costs creeping up and performance getting harder to predict. Since then, we’ve managed multiple campaigns across different industries and collected enough data to answer it without guessing. Here’s wha
Paid search marketing, commonly referred to as PPC, and run through platforms like Google Ads, is commonly compared to paid social media marketing, also sometimes referred to as social media advertising, to distinguish it from organic social media marketing. But how do these two
It's a basic fact that online businesses often rely on digital advertising to reach their target audience and drive sales. However, certain categories of products face restrictions when it comes to advertising through services like Google Ads, one of the most prominent onli
Return on Ad Spend (ROAS) is a critical metric in digital marketing, yet even seasoned eCommerce merchants often get confused as to how it works. Understanding ROAS is critical to improving the effectiveness of your advertising campaigns, but more importantly, it can help you nav
When diving into the bustling ocean of social media advertising, it's vital to have an ace up your sleeve, particularly when leveraging Meta's expansive network. The digital landscape is in constant flux, and as eCommerce business owners, we're always hunting fo
In the vast ocean of online business and e-commerce, many entrepreneurs feel like sailors lost in a storm. Setting up an online shop can be as daunting as navigating treacherous waters. That's why in this open sea, where countless businesses are constantly battling for the
For those of you running Shopify stores and following this blog, you might be wondering, "Where should I concentrate my advertising initiatives?" With so many platforms popping up, you'd think your options were as vast as the sea. But let's get straight to
Today's digital age has swept in a wave of change, altering the traditional advertising methods we once knew. And leading the pack in this era, especially for those wanting to tap into the younger demographic, is Snapchat advertising. What's the buzz about Snapchat ad
Ever since the lockdowns during the COVID pandemic ended, retail and shopping has never been the same. In fact, according to the data from by IBM, the shift from traditional retail to ecommerce actually advanced by about five years. Think about your most recent purchases, about t
When it comes to advertising on social media, there are two very different approaches. Knowing the difference between boosted posts vs ads will not only save you valuable time and money, it will also change the way you approach social media PPC entirely. This quick guide will com
The significance of pay-per-click (PPC) advertising is continuously increasing, as merchants look for more effective ways to sell their products online. The ability to effectively manage your eCommerce PPC campaigns can make the difference between soaring success and mediocre res
Are you an artistic soul looking to take your creative endeavors to the next level? Whether you're a painter, a sculptor, a photographer, or a digital artist, the world deserves to see your masterpieces. The same goes for art supply business owners: you’ll want to put your
Picture a massive billboard on a bustling highway. It's strategically placed to catch the eyes of passing drivers, ensuring that they can't help but notice the message it carries. Your Google Shopping feed is like that billboard, but in the vast landscape of the inter
Are you a beauty entrepreneur striving to stand out in the digital world? It's no secret that the beauty industry is highly competitive, with countless businesses vying for attention online. Simply having a stunning website and beautiful products might not be enough to attr
You probably don’t need me to tell you that you can start driving traffic and pulling sales nearly overnight by setting up an AdWords account and launching a Google Ads PPC campaign. The value of a well-run campaign is self-evident. And the keyword in that statement is “well-run.
Starting an eCommerce business is relatively straightforward, but scaling one is a bit more difficult. An eCommerce paid search agency can play a crucial role in helping a business scale by utilizing their expertise in digital advertising and paid search campaigns. In fact, a wel
Google or Facebook? Instagram or Tiktok? In the vast expanse of the digital landscape, where attention is fleeting and competition is fierce, advertising on the right platforms can make all the difference. But here's the burning question: which platform, exactly, is best su
Across all digital ad types, including display and search, the average click-through rate is around one-half of one percent. Let that sink in for a second. That’s with the best minds in the entire digital marketing industry (highly educated marketers with pointed targeting skills
