eCommerce PPC Campaigns
That Get Results
Our PPC strategy implements the following services
Request a Free Quoteor schedule a call
Need a Beauty Product PPC Agency?
When it comes to the online beauty industry, it can be difficult to get a foot in the door online. Luckily, savvy beauty customers are always interested in exploring new products and brands, which makes it possible to market your products if you know what terms to focus on. PPC is a great way to get your business in front of new users, but campaigns have to be carefully targeted in order to achieve great results.
Beauty eCommerce PCC
Over the last decade and the last few years in particular, the online beauty industry has exploded. Whether you are looking to market specific high quality products or a subscription service, there are almost always going to be competitors who are offering a similar product or service. PPC can help you stand out from the competition by placing your business’ ads above the search results, helping you get the visibility your business needs.
Why 1Digital® for Your PPC?
The team at 1Digital have been eCommerce marketing experts since day one. Managing a PPC campaign involves constant research and tweaking in order to make sure that you are only spending on worthwhile clicks. Our team has helped countless businesses fine tune their PPC campaigns to increase their ROI and bring in more qualified traffic.
Your Beauty Product Business & Our PPC
The beauty product industry is extremely competitive, but luckily it is also expansive. This means that, with the right research backing your campaign, you can find keywords that will perform without costing you an arm and a leg. That’s where our team steps in. Our research process will produce a list of keywords designed to bring in the traffic you are looking for at a great cost.
Why 1Digital® is Your Beauty PPC Company
When it comes to PPC, there are a lot of moving parts to monitor. The basic idea is simple, you bid on keywords and if a user clicks on one of your ads while searching for that keyword, you pay for that click. However this can also leave you paying for bounces or overbidding on keywords that are not generating. Working with a professional PPC agency is the best way to know that your campaign is actually focused on achieving results.
Keyword Selection For Beauty Businesses
If you have worked with PPC before, then you know that it’s all about the keywords. If you are interested in getting the best possible ROI for your, then our team can help. PPC campaigns are like living things and it takes constant upkeep to make sure that they offer the best results. Our proprietary research strategies can help you find out the right keywords to focus on by constantly tracking and analyzing the results of your campaign.
Why 1Digital® Stands above the Competition
Due to the highly analytical nature of PPC marketing, thorough, detailed processes and equally detailed monitoring and reporting are vital to the health and success of a campaign. Regardless of your industry – whether it changes by the season or has been steady for 100 years – keen attention to the behavior that makes your customers tick is one of the keys to success. Thought-leaders, lateral-thinkers, analytical masterminds, and specialists are the foundation of 1Digital®’s team. The best and brightest are behind the wheel of your PPC campaign.
Make Your First and Every Impression Count
We're the Experts in eCommerce PPC
Keyword selection and continuous optimization is the cornerstone of an effective PPC campaign. Our keyword strategists use the latest analytical techniques to evaluate the strengths of your inventory, as well as the search and purchasing behavior of your customers. Our calculations will let us know which keywords to bid on at what times of day and on which devices, so that your PPC campaign cuts costs, and delivers higher ROI.
Detailed Keyword Research
We’ll research your industry and competitor keywords, along with analyzing your keywords to put together a lethal list of potential keywords for your PPC campaign that aim to convert and lower your overall PPC spend.
Conversion code is an important metric to measure the performance of a PPC campaign. If you don’t have conversion tracking set up on your site, we’ll help you put that in place so we can improve our campaign over time and you have full transparency in how your campaign preforms.
Search Engine - Google / Facebook / Amazon & Bing
Every search platform is unique. It’s best to diversify your PPC budget over all the possible channels. Our marketing experts can help you decide how much to put in each place. For Google and Bing PPC, knowing how to place ads requires a deep understanding of the behavior of your customer at each stage of the sales funnel. Facebook Advertising is very different, as the users aren’t there to research products, so you have to design a strategy that dissects the behaviors of shoppers, researchers, Facebook users, and your own customers.
The AdWords Display Network is the largest digital ad network on Planet Earth. You can try your banner ads out in an nearly endless variety of contexts. However, if you want to place those ads with laser precision, the marketing experts at 1Digital Agency have the tools and the talent to craft a Display Network strategy that’s perfect for your business.
Adtext A/B Testing
Despite all the advanced analytics at our disposal, sometimes the best marketing can benefit from good old fashioned guess and check. The slightest change in the placement of a button or color or alignment has shown us rates up to 50% apart in click-through rate! We run continuous A/B tests to improve the effectiveness of your messaging.
One Dedicated Project Manager
Our clients trust us with sensitive information, and we respect that. Throughout the duration of your eCommerce PPC campaign, you will have one dedicated account manager who will get to know your business inside and out and will provide the security and reliability of an invested and dedicated expert.
Remarketing / Retargeting
Remarketing is getting smarter and smarter every day, and you have much more control over how you go about reaching past visitors. The tradeoff is that you’ll also have far more decisions to make, and each one affects the success of your remarketing efforts. After we add the tags, we create the remarketing lists. Who gets selected? For which list? How many lists? What are the best rules to set? Should custom parameters be applied? The answers are crafted from sophisticated technology guided by the hands of experienced strategists.
We’ll get you access to our dashboard and send you automated weekly emails with status on your campaign so you’re always in the loop.
PPC is a lot more than those first four ads at the top of a Google search results page. When it comes to deciding whether your ads belong in the search network or the display network, or if you should be placement targeting or topic targeting, a lot of fine tuning needs to get done. The number of impressions a client gets in a particular type of campaign depends on a very large number of factors.PPC is a mix of art, and science, trial and error, and getting the valuable information that leads to substantial results.
In marketing, getting to know your customers is crucial. eCommerce analytics can give you a snapshot of how your customers behave when they think no one is looking. However, turning raw analytics data into an actionable strategy isn’t always straightforward. The 1Digital® team has the experience to take the clay of your analytics numbers and mold it into eCommerce marketing that delivers. You’ll also have access to an analytics dashboard, so you can always monitor the success of your PPC efforts.
Our monthly summary reports will let you know the lay of the land and help you understand the direction your campaign is headed.