eCommerce PPC Campaigns
That Get Results
Our PPC strategy implements the following services
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Need a Fashion PPC Agency?
PPC is a great way to help your business get ahead within the fashion industry. When consumers are shopping online for products that your store sells, you want to be one of the first links that they see. More visibility equals more clicks and more traffic to your site. Implementing an effective PPC marketing strategy can make this a reality.
Fashion eCommerce PPC
Within certain areas of the fashion industry, it can be extremely difficult to stand out from competitors. Through a successful PPC campaign, your business can start showing up when potential customers search for terms related to your business. More visibility will lead to more clicks and increase traffic to your eCommerce store.
Why 1Digital® for Your PPC?
Digital marketing is what we do. For almost a decade we have helped companies improve their eCommerce presence. Our team has the experience and knowledge of the fashion industry to produce a productive PPC strategy for your business. Through keyword targeting, our PPC campaign can help your business get more clicks which will lead to more sales.
Your Fashion Business & Our PPC
Fashion is a broad industry, but we have the ability to help you rise in whichever segment of the market your company operates in. We will use our PPC expertise to analyze which keywords your potential customers are searching for and utilize them in our campaign. Maximizing your ROI is the most important thing when it comes to PPC and we’ll work hard to accomplish just that.
Why 1Digital® is Your Fashion PPC Company
We have years of experience running successful fashion PPC campaigns. We have a proven team that is ready to work closely with you to understand your companies strengths and make use of them in our keyword selection process. Without a dedicated and knowledgeable team, the traffic you gain from your paid links may bounce and will result in a waste of money. Our team will work with you every step of the way to assure you get the most for your money.
Keyword Selection for Your Fashion Business
Keyword selection is a crucial part of our PPC strategy. We work with you to come up with a quality list of keywords that your target audience will be searching for when searching for the products and services your fashion business provides. This way your link will rise to the top and gain visibility on Google. This combined with tracking analytics will assure you have qualified traffic to your eCommerce site.
Why 1Digital® Stands above the Competition
Due to the highly analytical nature of PPC marketing, thorough, detailed processes and equally detailed monitoring and reporting are vital to the health and success of a campaign. Regardless of your industry – whether it changes by the season or has been steady for 100 years – keen attention to the behavior that makes your customers tick is one of the keys to success. Thought-leaders, lateral-thinkers, analytical masterminds, and specialists are the foundation of 1Digital®’s team. The best and brightest are behind the wheel of your PPC campaign.
Make Your First and Every Impression Count
We're the Experts in eCommerce PPC
Keyword selection and continuous optimization is the cornerstone of an effective PPC campaign. Our keyword strategists use the latest analytical techniques to evaluate the strengths of your inventory, as well as the search and purchasing behavior of your customers. Our calculations will let us know which keywords to bid on at what times of day and on which devices, so that your PPC campaign cuts costs, and delivers higher ROI.
Detailed Keyword Research
We’ll research your industry and competitor keywords, along with analyzing your keywords to put together a lethal list of potential keywords for your PPC campaign that aim to convert and lower your overall PPC spend.
Conversion code is an important metric to measure the performance of a PPC campaign. If you don’t have conversion tracking set up on your site, we’ll help you put that in place so we can improve our campaign over time and you have full transparency in how your campaign preforms.
Search Engine - Google / Facebook / Amazon & Bing
Every search platform is unique. It’s best to diversify your PPC budget over all the possible channels. Our marketing experts can help you decide how much to put in each place. For Google and Bing PPC, knowing how to place ads requires a deep understanding of the behavior of your customer at each stage of the sales funnel. Facebook Advertising is very different, as the users aren’t there to research products, so you have to design a strategy that dissects the behaviors of shoppers, researchers, Facebook users, and your own customers.
The AdWords Display Network is the largest digital ad network on Planet Earth. You can try your banner ads out in an nearly endless variety of contexts. However, if you want to place those ads with laser precision, the marketing experts at 1Digital Agency have the tools and the talent to craft a Display Network strategy that’s perfect for your business.
Adtext A/B Testing
Despite all the advanced analytics at our disposal, sometimes the best marketing can benefit from good old fashioned guess and check. The slightest change in the placement of a button or color or alignment has shown us rates up to 50% apart in click-through rate! We run continuous A/B tests to improve the effectiveness of your messaging.
One Dedicated Project Manager
Our clients trust us with sensitive information, and we respect that. Throughout the duration of your eCommerce PPC campaign, you will have one dedicated account manager who will get to know your business inside and out and will provide the security and reliability of an invested and dedicated expert.
Remarketing / Retargeting
Remarketing is getting smarter and smarter every day, and you have much more control over how you go about reaching past visitors. The tradeoff is that you’ll also have far more decisions to make, and each one affects the success of your remarketing efforts. After we add the tags, we create the remarketing lists. Who gets selected? For which list? How many lists? What are the best rules to set? Should custom parameters be applied? The answers are crafted from sophisticated technology guided by the hands of experienced strategists.
We’ll get you access to our dashboard and send you automated weekly emails with status on your campaign so you’re always in the loop.
PPC is a lot more than those first four ads at the top of a Google search results page. When it comes to deciding whether your ads belong in the search network or the display network, or if you should be placement targeting or topic targeting, a lot of fine tuning needs to get done. The number of impressions a client gets in a particular type of campaign depends on a very large number of factors.PPC is a mix of art, and science, trial and error, and getting the valuable information that leads to substantial results.
In marketing, getting to know your customers is crucial. eCommerce analytics can give you a snapshot of how your customers behave when they think no one is looking. However, turning raw analytics data into an actionable strategy isn’t always straightforward. The 1Digital® team has the experience to take the clay of your analytics numbers and mold it into eCommerce marketing that delivers. You’ll also have access to an analytics dashboard, so you can always monitor the success of your PPC efforts.
Our monthly summary reports will let you know the lay of the land and help you understand the direction your campaign is headed.