WordPress to Shopify Migration

Typical projects run 6–12 weeks. Standard B2C with 1K–5K SKUs, an off-the-shelf Online Store 2.0 theme, and a clean WooCommerce stack: 6–8 weeks. WooCommerce with custom plugins, Subscriptions / Memberships, ACF Pro field complexity, and a mid-size content library: 8–10 weeks. Hydrogen + Oxygen rebuild, Markets multi-region, custom Functions, or large WordPress content libraries (5K+ posts) being mapped to Shopify metaobjects: 12–18 weeks. Scope is set after a discovery audit.

Yes. Simple, variable, grouped, and external/affiliate products map to Shopify products + variants + metafields. Customer accounts (with billing / shipping address books) and complete order history transfer with field-level parity reports. WooCommerce Subscriptions and Memberships migrate to Shopify Subscriptions or Recharge / Bold — active subscriber tokens move via vault-to-vault transfer where the gateway supports it (Stripe yes; legacy Authorize.net often manual). Reviews (Yotpo, Judge.me, Loox, Trustpilot) preserved with verified-buyer flags.

We follow the migration-SEO methodology documented at /methodology/migration-seo: full URL inventory, page-level 301 redirect map (one hop, no chains), title / meta / canonical / hreflang carryover, schema graph rebuild with consistent @id references, sitemap + llms.txt + robots.txt parity, Search Console change-of-address, and 30+ days of crawl-error and ranking monitoring including AI-engine citation share. Same playbook every 1Digital® migration runs.

Page Builder content gets deconstructed into Shopify Online Store 2.0 sections + blocks + metaobjects. Editorial layout, hero modules, testimonials, content blocks, and call-to-action surfaces translate into reusable Shopify sections your team can re-arrange after launch without a developer in the loop. Gutenberg blocks tend to translate more cleanly than Elementor / Divi — the latter often need a planned simplification pass.

Each plugin maps to one of: native Shopify feature, an off-the-shelf Shopify App, a Shopify Function (discount / shipping / payment / cart logic), a Checkout UI Extension, or a Hydrogen component. We inventory every active plugin at discovery, classify it, and flag any gaps before quote. Bespoke WooCommerce code rarely has zero Shopify equivalent — most rebuilds are simpler than the original because Shopify Functions absorb logic that WooCommerce had to express as themes + actions + filters.

Yes, at the per-URL level. Title tags, meta descriptions, canonical URLs, Open Graph metadata, robots directives, hreflang annotations, and breadcrumb labels move with each URL via the 301 mapping spreadsheet. Yoast / Rank Math focus-keyword and SEO-score fields aren't a Shopify concept but can be preserved as metafields if your team uses them for downstream analytics.

Planned cutovers are minutes, not hours. We run the new Shopify store in parallel, freeze WooCommerce writes, sync the final delta (orders / customers / inventory), flip DNS with low TTL, and validate checkout / Shop Pay / Subscriptions / GA4 / pixels live before opening the cutover window. Rollback paths and DNS TTL are documented. Most cutovers complete in 20–40 minutes.

Hosting is rarely the bottleneck — plugin sprawl, security patching, PCI scope, payment-flow customization, and the cumulative tax of maintaining a custom checkout in WordPress are. For merchants who've outgrown 'a WordPress site that also sells things' and now think of themselves as 'a commerce brand,' Shopify trades the open-source flexibility for a managed commerce platform where the platform-owned surface (checkout, security, performance, infrastructure) stops being your problem. We're honest when that tradeoff doesn't fit — content-heavy publishers with light commerce often belong on WooCommerce.