Wix to Shopify Migration

Typical Wix → Shopify projects run 5–9 weeks. Standard B2C with a small Wix Stores catalog (under 1K SKUs), an Online Store 2.0 theme, and a clean app stack: 5–7 weeks. Mid-complexity migrations with Velo customizations, Wix Members data, Multilingual content, or a non-trivial blog archive: 7–9 weeks. Hydrogen rebuilds and brand redesigns combined with the Shopify move stretch to 10–14 weeks. Scope is set after a discovery audit.

Wix Stores' export is genuinely limited. The admin UI exports a subset of product fields; customer accounts can't be exported via the UI at all; order history requires Velo / API extraction. Wix Multilingual content stored as page variants doesn't expose cleanly. The result: most no-code 'migrate from Wix' tools quietly drop data on the floor. We pull the missing fields via the Wix Stores REST API and Wix Members API, with Velo scripts written where needed — and we deliver a field-level parity report so you can see what made it and what didn't before cutover.

Yes. Wix Stores variants, options, custom product fields, ribbons, and modifier groups map to Shopify products + variants + metafields. Where Wix's CSV export drops fields, we pull them via the Wix Stores API. Variant images, swatch metadata, and option ordering preserved. We document every field mapping at discovery.

Yes, but the path is non-obvious. Wix Stores customer accounts can't be exported via the admin UI. We extract them via the Wix Members API or via Velo scripts that walk the members collection. The Shopify accounts are created with first-login password reset (Shopify requirement — passwords can't be migrated in clear text from any platform) and a branded welcome email explains the reset to the customer.

Velo custom code rebuilds as one of: a Shopify App, a Shopify Function (discount / shipping / payment / cart logic), an Online Store 2.0 section + block, or a Hydrogen component depending on what the Velo code does. We audit every Velo file at discovery and propose the cleanest Shopify rebuild before quote. Most Velo customizations are simpler to express on Shopify because the platform exposes more native primitives.

We follow the migration-SEO methodology documented at /methodology/migration-seo: full URL inventory, page-level 301 redirect map (one hop, no chains), title / meta / canonical / hreflang carryover, schema graph rebuild with consistent @id references, sitemap + llms.txt + robots.txt parity, Search Console change-of-address, and 30+ days of crawl-error and ranking monitoring including AI-engine citation share.

Yes — usually with a planned upgrade to Shopify Markets. Shopify Markets handles multi-currency, multi-region, multi-language at the platform level with subdomain or subdirectory URLs and proper hreflang annotation. Translate & Adapt (native) or Langify covers the translation surface. Wix's per-language page-variant approach maps cleanly to Markets' content variant system — the experience for shoppers is materially better.

Sometimes yes. If you're early-stage with under $10K/month in revenue and your bottleneck is brand polish, not platform capability, an upgraded Wix template plus a designer is the cheaper play. Replatforming to Shopify makes sense when the bottleneck is platform capability (B2B / wholesale, advanced shipping, multi-channel, app ecosystem depth, performance, AI-search visibility) and you're committed to growing into the Shopify roadmap — Plus, Markets, B2B, Hydrogen.