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9 posts tagged CTR.
Let’s be real—Facebook is still one of the most powerful platforms for eCommerce marketing, but spending wisely is the name of the game. If you’re running a growing online shop, every ad dollar has to earn its keep. And while Meta’s recent 2024 earnings report proves the platform
If you're new to digital marketing, there's one thing you should know right away: not all numbers on social media are worth your time. There are plenty of metrics out there, but only a few qualify as important social media metrics to track—especially if your goal is t
White Mountain Knives is a long-standing SEO client of ours. We’ve actually published about our efforts for their campaigns that you can see in our previous collection of case studies. But since we’ve had quite a long runway to look back on now, we can see more clearly why qualit
Some say figures lie and liars figure. Sometimes the figures tell the story. Here’s what a deep dive into the analytical world of SEO statistics revealed to me: The top traffic source – for all websites – is organic search. 93% of all experiences on the interne
We digital marketers tend to throw around a lot of terms and we assume everyone knows what we know. There’s actually a term for this. It’s called the “curse of knowledge.” Not to sound arrogant, but that does strike us. We assume others know what we’re talking about when we say t
Across all digital ad types, including display and search, the average click-through rate is around one-half of one percent. Let that sink in for a second. That’s with the best minds in the entire digital marketing industry (highly educated marketers with pointed targeting skills
What goes into a fabulous, flavorful, freshly baked cake? You wouldn't just throw a bunch of random ingredients together and hope for the best, right? No, you need to carefully select the right ingredients in the right amounts to create a delicious result. Well, the same go
![What Makes Good Ad Copy? [And Why You Should Care in the First Place]](/_next/image/?url=https%3A%2F%2Fgcxguovzcsxeuhbdmsqc.supabase.co%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fblog-images%2Fwhat-makes-good-ad-copy-and-why-you-should-care-in-the-first-place%2Ffeatured.webp&w=3840&q=75)
As a professional copywriter, I don’t just write blogs, guest posts, and social media and landing page copy. I also write a decent amount of PPC ad copy. Why should this be farmed out to a writer when it’s just ad copy, and there’s so much more that goes into eCommerce PPC manage
Pay-per-click (PPC) advertising is an incredibly powerful tool for driving website traffic and generating leads. It allows businesses to target potential customers with laser-focused precision, making sure that their message is seen by the right people at the right time. But whil
