Real strategists. Real AI tools. Real growth. - 1Digital® since 2012
46 posts tagged case study.
SEO Success in the Face of PPC Restrictions, Years in We have a client, MCS Gearup , that has been with us for over 4 years now. This client is not an FFL…
Learn more about how a custom eCommerce SEO campaign can generate increases in organic visibility and revenue for a client that provides alternative energy storage solutions.
It’s long been known that eCommerce SEO services offer the highest ROI of all marketing channels, and that, on top of that, it’s superior to channels like PPC in other ways, too. Consider that even with the best minds in the business working on an eCommerce PPC management strateg
It’s often communicated, openly, that search engine optimization services offer the highest return on investment of any marketing channel, period. Just what that return is varies and depends on how involved the campaign is, how competitive the market is, and some other factors. B
Enterprising eCommerce entrepreneurs sometimes have questions about what the differences are between national and local SEO, or even how one can discern between the best local SEO services and those that hardly (if at all) differentiated from national SEO services. The best way t
Lead generation campaigns are difficult at best and harrowing at worst, especially since it can be hard to draw solid conclusions about the costs of acquisition depending on the number of respondents a campaign receives, or how long it takes them to convert. It’s not like simple
There’s a client of ours that’s been with us for quite a while now; well over a year. It’s also a client that operates in a considerably competitive market. While this particular client is not laboring under the restrictions of some of our other clients that cannot leverage paid
White Mountain Knives is a long-standing SEO client of ours. We’ve actually published about our efforts for their campaigns that you can see in our previous collection of case studies. But since we’ve had quite a long runway to look back on now, we can see more clearly why qualit
Dallas Golf Company is a retail operation running out of Dallas, Texas, that sells pretty much anything their local customers need to pursue their passion on the green. They carry the top brands, too. You name it, they have it. Fujikura Ventus. Autoflex Golf Shafts. Nike Golf Equ
There’s no secret about this. One of the biggest components of our overarching eCommerce SEO game plan (for any client) is content. Obviously, blogging is a big component of SEO, as is guest posting, which is used for backlinks. We also create on-page content for key target URLs,
Ask almost any business owner, regardless of vertical, customer base, or the size of their operations, what their chief goal is, and most of the time, you’ll get some variant of this answer: “More sales.” That is the ultimate bottom line, isn’t it? Yet various marketing channels,
One of the most common questions we hear, as a respected eCommerce digital marketing agency, is “are your strategies effective for our industry?” This question is particularly relevant to those that serve niche industries that are influenced heavily by trends, such as those in fa
Barndoorz (Barndoorz.com) shoots straight. They sell barn doors. Not the sort that go on actual, literal barns. You know, the sort that have been taking America by storm. The ones you find on the inside of peoples’ houses, as so prominently featured on HGTV and similar venues. As
There are many reasons that eCommerce businesses pursue eCommerce PPC, or pay-per-click, strategies, in various forms. Paid search strategies can increase brand awareness, strengthen a business’s competitive positioning, eclipse competitors’ ranking for a variety of highly compet
John Stortz & Son, operating from Stortz.com, is a provider of reliable, durable tools for a variety of tradesmen. For over 150 years, Stortz has been a leader in their industry; their catalog contains high-quality highlights in sheet metal and slate roofing tools, among coun
Our client, Perfectly Priscilla, is all about the customer experience. They have been, ever since their operation started in 2014. It’s still run by its founder, who takes great pride in offering rare, unique, boutique offerings to customers around the country that have a passion
Some of the most common questions regularly fielded by our digital marketing team have to do with the various aspects of eCommerce SEO. How it all works, what are the most important aspects of optimization; what keywords should or should not be targeted, and countless others simi
Blanket solutions rarely produce effective results in digital marketing, especially when it comes to competing for better positioning on search engines. To really see an improvement in your organic metrics, you need to take a fully customized approach that accounts for such facto
Not all eCommerce businesses can follow exactly the same marketing strategies for success. For most businesses, reaching more qualified customers online will require a balanced strategy, one that accounts for a mix of eCommerce SEO and PPC management services, as well as some inv
A properly managed PPC ad campaign can be incredibly beneficial for an eCommerce business, driving steady growth through consistent traffic and conversions. However, running an effective marketing campaign poses an array of challenges that can be difficult to circumvent without t
Sarco, Inc., that is, Steen Armaments Research Company, operates a gun shop in Easton, PA, but to call it simply that would be an understatement. It is the area’s largest collection of firearms, both historical and contemporary, ammunition, firearm parts, kits, and accessories, a
Getting enough traffic to your eCommerce website can be tough in a competitive industry. Not only are you going up against other stores in your space but big-box juggernauts like Amazon and Wal-Mart as well. In order to get a healthy amount of organic traffic and sales, you need
The thing about eCommerce SEO is that it can be used to generate huge gains for a business, and it does this without discrimination. Any business, both large and small, can effectively compete for the same keywords. It all comes down to how capable your SEO expert provider is; ho
In case you haven’t heard, Stover & Company is one of the big players in the baking industry and a bakery supply distributor with a long history of success spanning back to 1948. With a fleet of their own refrigerated trucks and a 30,000 square foot freezer on top of another
