Are You Making These Magento Web Design Mistakes? Get Your Questions Answered!
You’ve spent time, money, and energy on your Magento web design, so the best thing you can do is lock the back door of your site. What does that mean? That means your Magento shopping cart should both be easy on the eyes and easy to use for the consumer. It should also be functioning 24/7, glitch-free in a way that educates and entices your consumers without scaring them away. Error messages, broken cart features, a lack of updates, the inability to search your products, slow load time, amidst a plethora of other potential breakdowns can lose you your hard earned customers. At 1 Digital Agency we’ve partnered with Magento’s powerful platform to help business owners and ecommerce companies like yours keep your shopping cart functioning 24/7.
Magento’s Web Design Features Makes Shopping Carts Pretty & Powerful
Do you want to know every time a user adds an item to their cart? Of course you do! Did you know that Magento’s robust platform has a seriously cool system already in place for this? Here’s what you need to know: you can teach your Magento platform to “listen” for events that occur from the end-user such as when a customer logs in or adds an item to their cart. If it’s your first time working on your Magento web design yourself, take your time with this. Magento’s help guides are thorough and detailed, so we’re giving you a glimpse of what’s possible and what’s available by tapping into the resources made available to you. Here’s an example of the coding you will need to implement on your site:
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Paypal, Payments & Best Practices for Increasing Conversion
Depending on which version or theme of Magento your ecommerce store is using may slightly affect the steps you need to take to set up or correct payment options. Most important, if you’re not clear what steps you need to take, call a Magento web design company, like 1 Digital Agency, for additional support. Keeping your shopping cart and online store in a state that gets you the best conversion rate possible is a full time job. We’ve outlined a few ways you can get in action to increase your number of sales. Start by eliminating the volume of information your customers need to input into your store by enabling express checkout. The less work you create for them, the more revenue you create for your business! Next, make it easy for those without PayPal to check out on your site. There’s nothing worse for your customer than being thwarted from the sale for not having the right type of payment. By enabling this feature inside PayPal you don’t need to be PCI compliant and can offer better service to the end-user. Oh, and never confuse a customer. Ever. Be transparent about your prices by giving each cost it’s own line item. If a customer sees your product price but adds it to their cart and they can’t tell why it costs more, you probably just lost the sale. These are a few of the vast solutions the Magento web platform offers when thinking about how to design your store for optimal conversions. If you’re a little stuck, check out the PayPal support page and select “Magento” to get some super useful visual aids. (We love their graphics!)
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As you may have discovered at this point, those pesky shopping cart errors can be due to as simple of an error as one letter or character being off in your site’s code. The coding within the design of your Magento website can also be just one click away from properly functioning and either you or a Magento expert need to know how to fix it. For example, if you’re dealing with issues with a “free shipping” rule you meant to implement or a sale price not functioning at check out, it may be an easy fix! Let’s face it, earning revenue is just as important as leaving your customer with an outstanding experience of your service, right? You can configure the conditions in your catalogue to reflect the price or shipping rate changes for a single product or an entire category. However, forgetting to activate your rule or “apply changes” could leave your consumer frustrated with a broken cart function or error message. Here’s a few simple things to remember to do when setting up your rules and conditions:
This could solve your problem if you are experiencing technical difficulties with a sale you’re trying to run. You may also want to keep this in mind for future reference, just in case it happens. If this alone doesn’t solve the problem there are a few more steps you can take to correct it, all thanks to the Magento Blog!
Here’s another look at how to correct the issue of rules as it pertains to the items or groups in your shopping cart. Keep in mind that there are several moving parts to this puzzle and the more specific you are with your conditions, the more likely your store is to be successful in implementing this strategy.
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If you still need help, it’s urgent that you have a Magento web design expert on your team to assist you. See our partnership with Magento and how we can support our online business.
Design, Redesign, Custom Templates, and SEO
If your online business is going to compete with other thriving eCommerce businesses, it’s important that you have the look, feel, and functionality of the best! Choose a Magento partner who can not only design you a beautiful, custom website or even redesign your current site – but choose an account manager who will professionally consult with you the entire way. Get incredible shots of your products uploaded seamlessly to your Magento store with the most competitive SEO campaigns to back them up. With our strategic Magento partnership, you can have it all! See our portfolio below to see what’s possible with 1 Digital Agency as your trusted Magento partner, then give us a call and tell us how we can help you, 888.982.8269.
