Volusion is an industry leader as an eCommerce solution for online business owners. In the last 15 years that Volusion has been operating and aiding eCommerce business owners, customers have placed over 185 million orders and spent more than $26 billion at Volusion eCommerce stores. Over 180,000 entrepreneurs and eCommerce business owners have trusted Volusion as an eCommerce software in order to launch their business into a success. These eCommerce business owners use Volusion’s responsive themes and customizable templates to create a look that fits their brand.
Volusion’s popularity with eCommerce business owners is no fluke; its themes and templates are beautifully designed, professional templates that cover a wide variety of style preferences and business needs to make sure you find something that would work best for your online store. Volusion also provides its users with a comprehensive site builder, which allows you to customize your theme to create a site that is unique to your business without knowing anything about website code. If you do understand code, you can access it on your Volusion store for additional customization. For those that don’t, Volusion provides page layout customization that allows you to customize each page by dragging and dropping a wide range of content blocks. Volusion also provides in page editing with their Rich Content Editor, and more!
By utilizing Volusion custom designs, you can ensure that your business will have a unique look to make sure it stands out. If you want to build a comprehensive and consistent brand across the multitude of platforms you use for your business, then Volusion custom designs for your storefront is the first step to doing that.
Is Customization Right for Your eCommerce Business?
Pre-made templates are an excellent way to get your eCommerce business completely ready to go in a short amount of time. Volusion sets up their admin dashboard to be intuitive and easy-to-use, with the idea that the vast majority of people would be able to sit down and set up a website through their eCommerce platform without prior knowledge about web design. But, how do you know when to choose Volusion custom designs?
The primary thing you need to determine is whether or not you need functional requirements for your business, and if you do, exactly what types you’ll need for its design and function. If you feel that you need a more customized layout design to best display your products, then a straight Volusion template may not be the best decision for you. With Volusion custom designs, you can work to personalize your product pages in a way that will work best for your business.
If you want to have a variety or a personal touch on anything from customizing your navigation menu, to customizing your product options, using Volusion custom designs won’t limit you the way a simple pre-built template might. Basically, if there are any advanced functionality options that you may want to a specialized website to your business and products, then the custom design route will be the best for you. A free template may not give you advanced navigation or advanced customization with your product pages.
Another thing that is important to keep in mind is how much control you enjoy having your business and how your brand comes across in the variety of platforms that you use. When you use an eCommerce solution like Volusion, you can choose from a variety of themes, but that is placing a lot of decisions about design and function in the hands of a pre-built layout. If you are looking for control over the functionality and design of your eCommerce business, then Volusion custom designs are for you.
Volusion makes it easy to access its HTML and CSS in order to customize your template, but unfortunately, that doesn’t help eCommerce business owners with limited to no understanding of code. If you want to customize your website beyond the basic choices within each Volusion theme, an eCommerce design and development agency may be what you need. An eCommerce agency can help with planning out your website design and then execute it using the platform of your choice along with customizing through the website code.
Get a Unique Volusion Custom Design with 1 Digital Agency
If you have decided that a Volusion custom design would be best for your business, you may start feeling overwhelmed with the complexity of making customizations or even venturing into using website code. Maybe you aren’t very tech savvy and you need some help with either the design or development (or both) of your Volusion eCommerce store. Or, you could be nervous about making sure all of the custom changes you make stay on brand with your business. That is exactly where 1 Digital Agency comes in!
At 1 Digital Agency, we have been chosen by Volusion as one of it’s Elite Experts. We have a team of design and development experts that are pros at everything Volusion, including Volusion custom designs. Our designers specialize in code and customization and have been making Volusion custom designed sites worldwide. Do you want a design from scratch? Are you looking to redesign your website with advanced customizations? Or do you want to revamp your brand and have it fully reflected in your eCommerce store? Our Volusion design teams can do everything you need.
Our Volusion services encompass more than design and development of your eCommerce store. Whether you are in the gun, vaping, or furniture industry, we have experienced professionals that know how to best help your eCommerce business. We can help your business utilize Volusion as an eCommerce solution to it’s greatest potential and can help digitally market your store. Our marketing team specializes in content creation, social media and email campaigns, and comprehensive SEO campaigns. Do you have any questions about our Volusion services? Call us at 888-982-8269, or contact us and find out more about how we can enhance your Volusion eCommerce business.
Template vs. Custom: A Decision Framework
The article’s core question — when does a Volusion store outgrow a stock template? — deserves a concrete decision framework rather than a feel. Choose a stock template when your catalog is straightforward, your differentiation is product/price rather than experience, and speed-to-launch matters most. Move to a custom design when any of these are true:
- Non-standard product configuration: bundles, made-to-order options, complex variants, or B2B pricing that a template’s product page cannot represent clearly.
- Navigation that doesn’t fit a tree: large or attribute-driven catalogs where stock category menus bury products and depress conversion.
- Brand differentiation is the moat: when shoppers choose you for experience and trust (not lowest price), a generic theme actively undercuts the positioning.
- Conversion is leaking at an identifiable step: analytics show drop-off the template’s layout can’t fix without code.
This reframes “custom design” from an aesthetic upgrade to a response to a specific, diagnosable limitation — which is the only basis on which the investment reliably pays back.
An Editorial Note on Platform Context
Editorial note: this article dates from a period when Volusion was a top-tier mainstream platform. Volusion is still an operating eCommerce platform and continues to serve existing merchants, but its market position has narrowed considerably relative to Shopify, BigCommerce, and Adobe Commerce. The design principles below apply to a Volusion store as written; merchants making a new platform decision today should weigh long-term roadmap and ecosystem alongside the template-vs-custom question, and a redesign is the natural moment to evaluate whether the platform itself still fits. The customization guidance is unchanged and remains accurate for stores on Volusion.
What a Custom Volusion Design Should Actually Optimize
A custom build is wasted if it only restyles. The work that returns measurable value on a Volusion store is: a product page engineered for the specific buying decision (the right imagery, option selectors, trust signals, and cross-sells for your catalog), navigation and search tuned to how your customers actually look for products, mobile-first layout because that is where most sessions and Google’s indexing live, and performance budgets so custom code doesn’t trade beauty for slow load. Custom design is justified by conversion and clarity gains, not by novelty.
Getting It Built Without Breaking SEO
One risk the article doesn’t flag: a redesign that changes URLs or page structure on an established Volusion store can shed rankings overnight without a 301 redirect map and content-parity check. Treat redirect mapping and preservation of indexable copy on revenue pages as launch gates. Executed that way — a diagnosed reason to customize, conversion-focused build, SEO continuity protected — a custom Volusion design is a sound investment. That is the scope of our Volusion design and development work; reach out to scope it against your catalog and goals.