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4 posts tagged campaign optimization.
Improving Return on Ad Spend (ROAS) is about systematic optimization, not a single hack. The most effective place to start is by treating your Shopify product feed as your primary asset, refining titles, images, and data to match high-intent search queries.
Brand exclusion lists in Performance Max are the single most underused lever in 2026. Here's how we structure them for ecommerce accounts — your own brand, competitor brands, and the messy middle of reseller terms.
For most Shopify stores under $50K/month in ad spend, Standard Shopping outperforms Performance Max — not because PMax is flawed, but because it demands data volume most stores haven't built yet.
CPA and ROAS measure different things, optimize for different outcomes, and pull a campaign in different directions. Here's the framework we use to pick the right target — and the cases where the wrong choice quietly suppresses growth.
