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Welcome to the 1Digital AI Lab
Prepare your catalog, feeds, and checkout for the agentic economy — where AI agents don't just recommend products, they buy them. We structure, optimize, and syndicate your product data so ChatGPT (Instant Checkout + Agent), Perplexity Shopping, Gemini, and the emerging agentic-commerce ecosystem can confidently evaluate, recommend, and transact with your brand.
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TL;DR: Agentic Commerce is the emerging pattern where AI agents — ChatGPT Agent + Instant Checkout, Perplexity Shopping, Gemini in Chrome, and others — autonomously find, compare, and purchase products on a shopper's behalf. 1Digital® is an agentic commerce agency that prepares brands for this shift through machine-readable catalogs, Generative Engine Optimization (GEO), Product/Offer/Review schema, identifier completeness (GTIN/MPN/brand), Google Shopping feeds, and emerging agentic protocols (ACP, AP2, MCP).
What is Agentic Commerce?
Agentic Commerce is the next shift where autonomous AI agents — sophisticated assistants within ChatGPT, Gemini, Perplexity, Claude, and Copilot — are tasked by a consumer to find, compare, decide on, and purchase products or services with minimal human input.
Unlike traditional search or chatbots that only recommend, an AI agent acts as the purchaser — streamlining the shopping journey from intent to transaction, often without the consumer ever visiting your website. The customer journey transforms from a series of clicks into a single, intent-driven request executed by an algorithm.
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Why it Matters
If your products aren't structured for AI agents, you risk being cut out of the new commerce funnel.
AI agents reduce the need for consumers to browse your website. Without agent-optimized product data, feeds, and policy signals, your brand may be skipped while competitors capture the automated purchase.
In agentic commerce, AI agents choose what to buy based on what they can parse, verify, and trust — accurate product attributes, identifiers, pricing, availability, and policy clarity.
Agents prioritize logic — price, availability, policy, trust signals — over traditional brand imagery. Strong brand entity signals, verified reviews, and policy clarity protect your margin against commoditization.
The Three Protocols Shaping
Brands that adopt early shape the standards — brands that wait adopt them later on someone else's terms.
Our Agentic Commerce Strategy
We bridge the gap between your existing eCommerce stack and emerging AI platforms — helping improve visibility and conversion performance as discovery and transactions shift to agents.

How We Can Help
1Digital® is a US-based agentic commerce agency and Google Partner, founded in 2012 and trusted by 400+ brands. Through the 1Digital® AI Lab — our dedicated research division — we prepare eCommerce brands for the agentic economy across Shopify, BigCommerce, Magento (Adobe Commerce), and WooCommerce.
From near-zero production transactions in early 2025 to named-partner rollouts across OpenAI, Perplexity, Shopify, Stripe, Visa, and Mastercard through 2025–2026. Agent-driven transaction volume is still small in absolute terms but growing fast — early-mover brands will own category share as volume scales.
Find out if your business is eligible for our Agentic Program. Limited spots for the 2026 cohort.