It’s tough out there on the internet. You’re competing against millions of other websites from companies based all around the globe for customers’ attention and prime real estate at the top of search engine results pages. If you’re trying to take it on alone, it’s pretty much impossible to do well. There’s simply too much out there and too many skilled people doing the same thing. That’s why you want the skilled people on your side working for you. That’s where digital agencies come in. Digital agencies offer services like web design, web development and digital marketing. Most specialize in one of these fields, or even a subset of one like email campaign management, but some offer all of the above. 1Digital Agency is one of the agencies that can provide all three of these services.
Who is 1Digital® Agency?
1Digital Agency is a digital agency in Philadelphia. We specialize in web design, web development and digital marketing for eCommerce sites. Our top priority is providing Genius Ecommerce® solutions for our clients. We think we’re pretty great at everything we do, but we’re going to talk about the digital marketing in Philadelphia we provide in today’s blog post.
Digital Marketing in Philadelphia — What is it?
This might seem like a silly question to people who are familiar with the industry, but it can be confusing to those who aren’t familiar with it. Simply put, digital marketing is the marketing of services and goods using digital technology to reach potential customers. We work to increase sales, promote brands and build preferences through digital channels. Digital marketing is a pretty broad term. Our digital marketing agency in Philadelphia offers services that include PPC management, SEO campaigns, content marketing, social media management, email marketing and Google Shopping and Retargeting.
SEO stands for search engine optimization. In simple terms, SEO is the process of making your website more valuable to search engines, earning you a higher spot on the search engine results page. SEO can be targeted to work on a national, regional, local or (our favorite) eCommerce scale. This may sound easy, but it’s actually an incredibly complex process that requires you to look at hundreds of different things. As part of our SEO campaigns, we conduct keyword research, optimize your site for SEO, generate relevant content and link it back to your site and constantly analyze and reevaluate your campaign to see how we can make it more effective. Be careful to hire someone who uses white-hat SEO tactics like we do. It can be tempting to try the shady stuff, but Google will quickly notice and penalize your site for trying to take the easy way out.
What’s marketing without Pay Per Click? If you’re looking for digital marketing in Philadelphia, we cannot stress enough how important a good PPC campaign is. PPC campaigns are easy to scale to your budget and put the products right where customers are searching for them. You only pay when someone clicks on your ad and visits your landing page, and you determine how much you’re willing to pay each time this happens. We provide PPC management for our national clients, but also some of our friends in Philadelphia, PA. PPC will allow you to show ads anywhere on the Google Display Network, which Google claims reaches 80% of internet users in the United States. Whenever someone searches for a term that’s relevant to what you’re selling, it pops up somewhere on the page, showing it to shoppers when they are most likely to buy. PPC ads include text-only ads, image ads, rich media ads where something is in motion and video ads.
Social Media Marketing:
In this day and age, it’s impossible to ignore the power of social media in the marketing world. People trust their friends more than anyone else when it comes to making a purchasing decision, which means exposing people to your products or services where people socialize is an especially effective tactic. If you’re looking at a digital agency in Philadelphia, make sure they are knowledgeable about the latest trends in social media marketing. At 1Digital Agency, we can handle every step of your social media marketing campaign, from account setup to content creation to integration with your website.
Content marketing is one of the new kids on the block in digital marketing, and it’s really making a splash. If you’ve ever heard something like “content is king,” know that this is what they are talking about. Content marketing works because people are tired of seeing ads. They’ve been sold to their whole lives and are quick to recognize something as hawking a product. If the sale comes along with useful information, they are much more open to hearing what you have to say. If you’re considering digital agencies in Philadelphia, be sure to ask if this is one of the services they offer. As part of 1Digital Agency’s content marketing services we provide blog writing, promotional writing for emails and banners and website copywriting.
Experts agree, email marketing is one of the most effective ways to reach and retain customers. If you’re sending out emails but don’t know the first thing about doing it right, you should look for digital marketing in Philadelphia, PA for help. We will help you manage your email campaigns on a weekly basis, whether it’s about a special offer, corporate event, company news or anything else. If you think you can handle that part, we also design sleek branded email templates that you can use for your email blasts. These templates are fine-tuned to convert and engage customers, making them become familiar with your brand and driving them towards your website. Make sure your email marketing campaign is up to snuff.
If you’ve ever searched for a product online and then seen an ad for the exact same thing later on, then you’ve experienced Google Retargeting. Google Retargeting allows you to show ads for your products to people who have previously visited your website. It’s even advanced enough to show ads to people who have watched your Youtube videos before. These ads can show up anywhere on the Google Display Network. Like PPC, you determine the maximum amount you are willing to pay for someone to click on your ad. Make sure you ask the digital agencies in Philadelphia you are vetting about what they can do for you in terms of Google Retargeting.
To learn more about all the digital marketing services we offer, check out our website. If you’re struggling with a problem, we’ve got a Genius Ecommerce® solution for you.
- Joe Chilson
- December 9, 2015