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23 posts tagged social media marketing.
Did you know 78% of consumers research brands on social media before making a purchase decision? That's a powerful statistic highlighting the importance of a strong organic social media presence. What’s more, when you throw in the fact that 81% of consumers’ purchasing deci
Is email dead? The question gets thrown around practically every end and start of a year. And now that we’re nearing the end of 2023, it’s probably a question some entrepreneurs and businesses are asking yet again. After all, with all the shiny new things like AI and Thread, or t
Instagram. It’s more than just a space to showcase your weekend brunch or post pictures of your pet. For eCommerce owners, it's a goldmine of opportunity. If you haven’t tapped into the massive potential of this platform yet, you might be missing out on some significant Ins
Now considered a game-changing tool for businesses and online eCommerce marketing, the full potential of social media can be seen on several platforms, including TikTok, Instagram, and Facebook. Using these social media platforms is now a recommended part of any well-rounded mark
Here for tips on how to market a Shopify store on Pinterest? You're looking at the right platforms; here are some stats. As of January 2022, there were an estimated 450 million or so Pinterest users. Like the other big social media platforms, Pinterest has a truly global re
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To most digital marketers, it seems like the two biggest social media platforms that are worth investing in are Facebook (Meta) and Instagram, which are really two halves of the same whole. Others might point towards Tik Tok, the up-and-comer that is now actually more popular tha
Before analyzing any of the top eCommerce trends projected for 2022, let's answer another question. “Will eCommerce sales continue growing as they have been?” All eyes are on that question, especially considering the unprecedented events of the past two years. While no one
The main difference between SEO (and SEO lead gen) and many other digital marketing strategies is that SEO hinges on organic results. With paid search and social strategies, you pay to play. You need to pay more to win more. That’s not to suggest that SEO doesn’t require an inves
There are many reasons that eCommerce businesses pursue eCommerce PPC, or pay-per-click, strategies, in various forms. Paid search strategies can increase brand awareness, strengthen a business’s competitive positioning, eclipse competitors’ ranking for a variety of highly compet
So you’re interested in hiring a digital marketing agency for your business, but you’d like to know a bit more about the processes behind it. If you are new to the world of marketing or you’ve had an unpleasant experience with an agency in the past, you probably don’t want to bli
Social proof – anything that indicates who is using your products or services, or why they are using them, how they are using them, when they are using them, and what they think of them. There are many different forms of social proof, and in today’s world, it is one of the
Whether your company’s reputation has taken a hit online or in real life, SEO can be a better management tool than a lot of traditional companies realize. Bad press can certainly follow a brand for years but trying to comment out or speak against negative content will only create
The Short Answer for Choosing the Right Platform If you find yourself asking which eCommerce platform provides the best tools and support for integration with social media, then the short and sweet answer is – it depends. It depends on what social media site you want to acc
Building Customer Engagement Through Digital Marketing The more time potential customers spend with your brand, the more likely they are to make a purchase. Technology facilitates a huge portion of the time customers spend engaged with your company, through digital marketing effo
Facebook Marketing Is Constantly Changing, Here’s How to Keep Up Facebook marketing can be the best form of social media engagement, provided it is planned and executed properly. It is incredibly influential in the minds of consumers, and simultaneously, provides eCommerce compan
How Can You Update a Shopify Site to Ensure You Capture These Important Shoppers? Repeat customers are the shoppers that return to your online store not once, not twice, but regularly. These consumers already shop with you again and again. They love your products and connect with
In a move to make Instagram a more lucrative platform, Instagram has launched a shopping feature for their users. 20 brands will test this new feature to see the effectiveness and if Instagram followers actually seem to purchase products through the Instagram platform. What’s new
Social media platform Pinterest is becoming an effective marketing tool for eCommerce businesses to utilize to gain more traffic. Pinterest is the perfect platform to feature products and services in a visually intriguing format. Pinterest has an upward of 100 million users, and
Launching a new product or service is always an exciting and nerve-wracking endeavor. While expanding your product line is a great step forward for your brand, there’s always the inevitable doubt that it might not do well. TO combat this, it’s vital to create awareness or buzz ar
It’s tough out there on the internet. You’re competing against millions of other websites from companies based all around the globe for customers’ attention and prime real estate at the top of search engine results pages. If you’re trying to take it on alone, it’s pretty much imp
When you launch an ecommerce business, it is pretty much standard practice to develop a social media presence to connect with current customers and attract new ones. Facebook and Twitter are, of course, the “go-to” networks for establishing a social media presence. Recently, howe
Social media may not always be a worthwhile investment for every type of business, but if you are marketing to the end user, it’s a good idea to brush up on your social media skills. For example, a company that manufactures school uniforms does not have a strong need for social m
So you’re launching your beautifully redesigned or brand new website and you want to show the world how up-to-date you are with your subtle design aesthetic and perfectly welcoming color scheme, and you’re ready to shout from the rooftops that you’re open for business. How do you
