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CUSTOM LOGO DESIGN
A logo isn't art — it's a working asset that has to render at favicon size, print on packaging, animate in a Lottie, and look right across every channel a brand touches. 1Digital® designs custom logos with concept exploration, primary and secondary mark variants, complete file delivery, and usage guidelines that keep the mark consistent as the brand scales.
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Logo design is one of the categories where the cheap option ages worst. AI-generated and budget marketplace logos look passable on the day they ship and increasingly dated within 12 months as the templates and AI training data become recognizable. Custom logo design produces marks that are distinctive (avoid the “every fintech looks the same” trap), legally clean (trademark-search-aware concepts), technically correct (vector files that scale, color systems that print, monochrome variants that work on packaging), and durable (concept depth that survives multiple brand refreshes rather than needing redesign every two years).
1Digital® runs logo design as a structured engagement: discovery and competitive landscape review (what the category looks like, what to avoid), 3–5 concept directions with rationale, revision rounds on the chosen direction, primary and secondary mark variants (horizontal, stacked, icon-only, full lockup), color system with accessibility-tested contrast, and complete file delivery in every format (AI, EPS, SVG, PNG, JPG; primary, monochrome, knockout, favicon). For clients pursuing full brand identity (typography, color systems, photography direction, brand guidelines), see branding & logo design.
Pre-launch and very-early-stage brands can often ship with logo-only and add typography and color systems later. Brands with traction, premium positioning, multi-channel marketing, or packaging needs quickly outgrow logo-only assets and need the full identity system (typography, color, photography direction, brand guidelines) to keep visual consistency as the brand expands. See branding & logo design for full brand identity.
Because AI-generated and budget marketplace logos age fastest in the category. They look passable on the day they ship and increasingly dated within 12 months as the templates and AI patterns become recognizable to category buyers. Custom logo design produces marks that are distinctive (avoiding the “every fintech looks the same” aesthetic trap), legally clean (trademark-search-aware concept exploration), and durable through multiple brand-refresh cycles. The economics favor custom design for brands building beyond first-year cash-flow constraints.
Complete file set: AI (Illustrator source), EPS, SVG (web), PNG (multiple sizes including transparent background), JPG (multiple sizes). Variants: primary color, secondary color, monochrome black, monochrome white, knockout / reverse for dark backgrounds, favicon-optimized version (typically simplified for 16x16 and 32x32 rendering). Plus usage guidelines PDF covering clear-space, minimum sizing, color usage, and what-not-to-do examples.
Discovery and competitive review: 1 week. Concept exploration with 3–5 directions: 1–2 weeks. Revision rounds on chosen direction: 1–2 weeks. Finalization and file delivery: 1 week. Typical total engagement: 4–6 weeks from kickoff to delivered logo system. Faster timelines compress concept exploration and revision rounds at the cost of concept depth and refinement; we don't recommend it for brands committing to multi-year identity.
Yes, and it's often the right move when an existing logo has recognition with current customers but is no longer working across all the channels the brand needs to operate in. Logo evolution (rather than full redesign) keeps the core mark recognizable while modernizing typography, color, and digital-asset variants. Major brand-mark redesigns (Pepsi, Mastercard, Burberry) typically evolve rather than completely abandon the existing mark — same playbook works at any brand scale.