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21 posts tagged optimization.
SEO is a great way for eCommerce businesses to increase their online visibility and organic traffic. If you are interested in improving the SEO value of your Volusion eCommerce website, then today we will be looking at a few of the basics. Volusion Volusion is a great eCommerce p
XLFeet is a footwear business that caters to individuals with big and wide feet. The founder and CEO of XLFeet started this business as a one-man show in 2009 in the back room of his house. Growing up with ever-growing feet and facing the threat of having to go to school barefoot
When it comes to eCommerce, time matters. Just one second can make a huge difference in keeping the attention of a potential customer. That’s why the page speed of your website is so important. Even just one extra second of loading time can lead to significant drops in pageviews
In the eCommerce space, perhaps the two most talked about areas of any website are eCommerce web design and SEO. It is certainly no secret that each is important in its own individual way. An SEO campaign is necessary to help boost organic traffic and search engine rankings so th
Running an eCommerce business puts you at the helm of a model that offers challenges that traditional businesses could never have dreamt of. A business in the digital sphere faces obstacles that are entirely unique to the virtual space. While generating revenue and cutting costs
The holiday rush is coming quickly. Before you know it, families will be sitting down for Thanksgiving dinner, kicking off of one of the busiest shopping weekends of the year. This is an especially important weekend for eCommerce businesses. You don’t want to get left behind on t
You try to do everything to make your website have better rankings on search engines. You write content that contains the keywords your visitors are using the most. You give your website a great design. You make sure your website is running at a good speed. But nothing seems to b
A data migration is a transfer of information and data from one system to another. You may wonder why would I want to switch systems or platforms in eCommerce. I’m satisfied with where I am and how my store is performing. Do I really need to do this? Sometimes we get so caught up
Creating an online store should be a vision. You have an idea of what you want, but you don’t know how to make it happen and you need help. That’s when you turn to a team of experts who can get the job done. Custom eCommerce website development projects occur all the time to give
Content is the driver of your SEO efforts. Choosing keywords that are related to your business and creating content centered around those keywords is what helps drive organic traffic to your website and improve your rankings. Creating the right content marketing strategy to boost
SEO is essential for success in the online space. It is well known how much this matters to eCommerce business all over the world, but do you know that SEO is important to businesses that rely on lead generation as well? The websites that target the right keywords, produce consis
There are two different approaches businesses can take to help increase their sales and build a brand that is recognizable in their industry when it comes to search engines. We tend to focus on the way eCommerce SEO works, with the end goal being to promote a product or group of
We tend to believe that quality is the deciding factor in many situations when making a purchase. We want to get the best of the best for the price. What makes a good quality eCommerce website? You may answer by saying it is the products, the quality of the content, or the inform
Building an eCommerce store can be an exciting and nervous time. It’s exciting to have a store of your own, but you probably are also wondering how you can make your store more of a success. You have built the store, but now you need to build the audience. SEO is the solution. It
Keywords are an important part of any SEO strategy. Optimizing your website for specific words helps you take control of search results with what you will rank for and helps identify a target audience based on the search queries in which you want to rank. Choosing the right keywo
So much of digital marketing is about solving the puzzles of search engines and optimization — the algorithms, the SEO, getting page ranking and keywords just right. But so much of the jargon is difficult to understand for people who just want to run their business and may
If you are looking to establish a web presence and make an impact in the digital space, then you likely already know the importance of SEO. You may also know that the first step to getting a great SEO campaign is an SEO audit. An SEO audit is a tool used to determine a website’s
Getting to the finish line is the most important part of the race. You can interest customers with your products, your brand and your message, but if you do not get them to complete a purchase or finish checking out, it really has no value to you as an online merchant. If you fee
So You Think You Know How to SEO? Three-Part Series: Part 2 For the second installment of our three-part SEO case study series, we bring you Gator Chef. Gator Chef is an online seller of both new and used commercial restaurant equipment and supplies. Back in 2016, Gator Chef reac
Now that mobile devices have been established as the dominant means to access the internet over desktop computers, what does this mean for your eCommerce store? Well it means a lot considering 50.3% of eCommerce is mobile, according to Shopify. Not only that, but in the grand sch
Optimizing your ecommerce website is very different from doing the same for an informational site. When you have a large and diverse inventory, you have as many keywords to potentially optimize for. So you end up optimizing the keywords that reference the product categories, like
