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177 posts tagged content marketing.
There are two different approaches businesses can take to help increase their sales and build a brand that is recognizable in their industry when it comes to search engines. We tend to focus on the way eCommerce SEO works, with the end goal being to promote a product or group of
Building an eCommerce store can be an exciting and nervous time. It’s exciting to have a store of your own, but you probably are also wondering how you can make your store more of a success. You have built the store, but now you need to build the audience. SEO is the solution. It
It was only a few months ago, in December, that CBD and hemp products were legalized in the United States, exciting merchants in the $22 billion industry. Even with such a successful industry, advertising and optimization can be difficult because the opportunities are very limite
Keywords are an important part of any SEO strategy. Optimizing your website for specific words helps you take control of search results with what you will rank for and helps identify a target audience based on the search queries in which you want to rank. Choosing the right keywo
Whether your company’s reputation has taken a hit online or in real life, SEO can be a better management tool than a lot of traditional companies realize. Bad press can certainly follow a brand for years but trying to comment out or speak against negative content will only create
The best content connects with the reader on a human level and features storytelling. It is relatable and can prompt action. A lot of time a content marketing strategy will focus on the end goal of turning a visitor into a customer and crossing the finish line by making a purchas
Most people think of PPC as a fast track to building traction with search engines, a way to vault to the top of the paid rankings and draw in some traffic, leads and eventually customers. There are several factors that go into the success of a PPC campaign. One factor that you mi
So much of digital marketing is about solving the puzzles of search engines and optimization - the algorithms, the SEO, getting page ranking and keywords just right. But so much of the jargon is difficult to understand for people who just want to run their business and may
Many businesses put a PPC campaign to work because of the control. It is easy to measure ad performance and target many different options across platforms. Setting goals is the foundation of a PPC campaign. It requires an element of planning before you can launch, measure, and ev
BigCommerce is one of the leading platforms in the eCommerce space. It is a paid-for “hosted” solution that allows for store setup and selling product online. It is known as a software as a service product (Saas), meaning you pay a fee for the service, you do not own the software
If you are looking to establish a web presence and make an impact in the digital space, then you likely already know the importance of SEO. You may also know that the first step to getting a great SEO campaign is an SEO audit. An SEO audit is a tool used to determine a website’s
If you have any background on digital marketing, chances are you have heard the saying “content is king” and that really is true. Content is everything to your eCommerce business. It’s a representation of your brand. It builds awareness and loyalty. It helps bring in more traffic
Shopify Plus is one of the leading eCommerce platforms available and comes with many options to give merchants everything they want in building an online store. To get the most out of Shopify Plus, you need the help of a preferred Shopify Plus partner who knows the ins and outs o
Maybe you’re a new business or maybe you’ve been around for several years and want to enhance your presence on search engines and boost your SEO. Whatever the situation is, there is a reason you are thinking about search engine optimization. Chances are you know the importance of
The combination of email marketing and eCommerce SEO can work well together to get you better results and achieve more success when taking the proper strategy. Email can certainly have an impact on what building your SEO results, but getting them to work together takes time and e
It can be a challenge to reach the desired results on search engines, especially within the eCommerce space. The first page of Google search results only holds 10 spots and a number of businesses, notably your competitors, are competing for those spots. Doing SEO the right way, w
A great design can be the difference between converting and losing a potential customer. A website that is attractive to the eye and pulls people can keep people engaged while a dull and boring website design can send them right back to their search results. At 1Digital Agency, w
How many hours do you spend per day browsing the web? If you’re anything like me, it’s a regular part of your day, from checking the news, the weather, catching up on social media, or just looking up the random questions that come up during a day, like the name of that actress in
SKUs, or Stock Keeping Units, provide a unique way to identify products and can allow you to keep stock of products and items easily. In the eCommerce space, SKUs can be used to adjust various details about a product, such as weight, photos, or pricing. In addition to being a way
When building an online store with Shopify, the basic features can be more than enough to get the store up and running. But after some time, you may be looking to enhance your store with additional features and apps that can draw in more customers. The Shopify App Store has you c
A key part of creating a great eCommerce website is the website design. The look and feel of an eCommerce website can make all the difference in converting a potential customer into a long-term customer. At 1Digital Agency, creating custom designs and website redesigns is an inte
The much lamented, much-lambasted term, Pivot to Video. Used most often to describe the move away from text and towards video content by journalism outlets. And while it gets a bad rap in that context, from think pieces that bemoan the state of the national attention span, there’
Before I jump into showing you a case study done on one of our SEO clients, I want to tell you a little bit about SEO. If you’ve stumbled onto this page, it might be because you already have a website up and running but don’t seem to be getting any traffic (or many sales), [&hell
Don't Let Your Brand Be Limited By Your Tools One of the biggest mistakes a company can make is attempting to fly blind through the process of building a search engine optimization (SEO) strategy for your site. SEO for corporate sites isn't as simple as plugging keywo
