Real strategists. Real AI tools. Real growth. - 1Digital® since 2012
177 posts tagged content marketing.
As you expand your company's reach online, you will be left to consider which digital marketing strategies you should implement. The list is long and varied, but one strategy you might want to focus on is a content strategy. This can be a great way to invite new customers t
With the right eCommerce SEO strategies, your online business can transform from a rarely seen website to a highly trafficked online marketplace. In order to get ideal results through SEO, or search engine optimization, you have probably sought out different resources and strateg
Google Stories, also known as AMP Stories and web stories, is a newer feature that Google has been testing the waters with, likely due to the rise in popularity of the “stories” format that has been adopted by Instagram, Facebook, YouTube, and other social media platforms. This n
Digital marketing is an essential part of operating a successful eCommerce business no matter what industry you are in. Some industries, however, are more competitive than others and may require a more sophisticated approach. The right electronics marketing techniques can make al
Social proof – anything that indicates who is using your products or services, or why they are using them, how they are using them, when they are using them, and what they think of them. There are many different forms of social proof, and in today’s world, it is one of the
For anyone who operates an online store, knowing all of the ways in which you can market your products and connect with your customers is important. Using videos for eCommerce is one way to increase the informative value of your product pages and make your website more engaging f
Creating informative content for your audience is still one of the most important functions of any website, and is becoming an increasingly key component to SEO. This is especially true if you are running an online store, as you need to be regularly creating impactful content for
Pinterest is one part social media and one part search engine, which makes it a powerful tool for individuals and businesses alike to build their brands and drive traffic to their websites. Recently, we have decided to throw our hat in the ring and apply our expert on-page SEO te
When it comes to eCommerce, time matters. Just one second can make a huge difference in keeping the attention of a potential customer. That’s why the page speed of your website is so important. Even just one extra second of loading time can lead to significant drops in pageviews
As a business owner with an eye on the digital side of marketing, you probably hear all the time that content is king and that marketing works. But what if you are not seeing any results from your own content marketing efforts? When content marketing isn’t working for you, it can
There’s never any shame in asking for help. During this time of extended indoor isolation, I’ve been taking on a lot of new projects to keep myself busy. I’m building a coffee table, rehabbing some of my old leather furniture, and learning more about how to use Photoshop. The onl
A site redesign is a prime opportunity to take a step back and see things in a fresh light. It is an opportunity to refine your brand in order to speak more directly and more effectively to your target audience, a chance to integrate your message into the very essence of your onl
You may have heard of the importance of content marketing and wondered if it was all it was made out to be. In the first place, it can be helpful to set some framework since content takes many forms and can be used for many purposes ranging from engaging your customers to increas
You’ve definitely heard of SEO or search engine optimization, but what exactly does it mean, and how can it be used to help your online business? The truth is that SEO is a collection of practices and applications that is constantly changing with technology and developments, but
Previously, we brought you seven problems commonly faced by online merchants as well as a few avenues you could take to avoid them. Here we’re bringing you nine more. These are all issues commonly faced by those who sell online, and every one of them is avoidable. From a lack of
With the rise of online presence and a need to go digital, many business owners and operations are starting to understand that there is an importance for good search engine optimization practices as part of their digital marketing. What many don’t know is that it can be very easy
A strong brand might just be the most important asset of an organization. A strong brand, in many ways, is a key to success in competitive markets. It is a differentiator, a statement of value, an amalgamation of inherent qualities and emotional signals with which customers ident
The holiday rush is coming quickly. Before you know it, families will be sitting down for Thanksgiving dinner, kicking off of one of the busiest shopping weekends of the year. This is an especially important weekend for eCommerce businesses. You don’t want to get left behind on t
Content is the driver of your SEO efforts. Choosing keywords that are related to your business and creating content centered around those keywords is what helps drive organic traffic to your website and improve your rankings. Creating the right content marketing strategy to boost
Content and SEO go hand in hand and while SEO efforts depend on search engines understanding your content and determining where it ranks among similar results, it is also on you to have an understanding of your content and what it will take to achieve better ranking and more orga
The content on your website is important and marketing it with SEO requires a lot of time and patience. This is especially true if you have a website that is multilingual. You may wonder if adding another language to your website will help or hurt your SEO efforts. There are mult
In today’s digital world, it is sometimes astonishing to see the number of clients that have yet to tread the waters of search engine optimization (SEO). eCommerce SEO feels like a necessity for digital marketing, especially since it is relatively easy to get started and create a
SEO is essential for success in the online space. It is well known how much this matters to eCommerce business all over the world, but do you know that SEO is important to businesses that rely on lead generation as well? The websites that target the right keywords, produce consis
Since it emerged as a commercial product, the CBD industry has exploded. With new products emerging every day and new users trying them daily, businesses are rushing to meet the demand for CBD based products. The market for these products has surpassed brick and mortar stores and
