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8 posts tagged Canonical Tags.
SFCC's URL and routing model is unlike anything else. The SiteGenesis-to-SFRA transition changed it again. Here is how to ship clean SEO on either.
Handling faceted navigation is a common way ecommerce stores kill their own SEO. Uncontrolled filters on platforms like Shopify lead to index bloat, wasted crawl budget, and diluted authority. The solution isn't more pages, but deliberately controlling which ones Google can see.
Shopify automatically generates duplicate content through product URLs, variant parameters, and collection filters. Learn how to audit your store and fix these issues using canonical tags, robots.txt rules, and URL consolidation.
Faceted navigation SEO demands a clear three-tier strategy: index high-demand filter pages, canonicalize near-duplicates, and block parameter strings that waste crawl budget. This definitive 2026 guide shows you exactly how to execute each decision.
Shopify automatically uses `rel="canonical"` tags to solve its primary duplicate content problem, which arises from products being accessible via multiple collection URLs. This tag points search engines to a single product URL, ensuring ranking signals are consolidated and not diluted.
Shopify product variants generate dozens of near-identical URLs that split crawl budget and dilute rankings. This guide covers the definitive three-part SEO fix: canonical tags, structured schema, and selective variant page promotion.
Platform migrations and replatforms break SEO when canonical signal isn't preserved - and the failure is rarely in one place. The 7-stage methodology we run for every migration, and what each stage protects.
When it comes to eCommerce, it’s the small issues that really count. Your website can look as slick as the major brands, your buying process quick and easy, but if you don’t iron out the details chances are your store may never get off the ground. One of these ‘small’ problems is
