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164 posts by Michael E on the 1Digital® Agency blog.
Sarco, Inc., that is, Steen Armaments Research Company, operates a gun shop in Easton, PA, but to call it simply that would be an understatement. It is the area’s largest collection of firearms, both historical and contemporary, ammunition, firearm parts, kits, and accessories, a
You run an online business. Therefore, you are in the business of making money. Without money, the lights go out. That means you need customers, and that means customers need to find you. It’s all about marketing, of which a facet is advertising. Marketing specialists will tell y
Pay-per-click advertising, often called by its more commonly used, shorter name, PPC, is one big piece of the digital marketing puzzle. It is – or rather, it can be – an extremely powerful tool to bring in more customers, and better-targeted customers, to your online
While you don’t necessarily need to be using the BigCommerce carousel feature, it provides a lot of built-in value to eCommerce websites and can significantly improve the user experience of your eCommerce web design. It’s also not rocket science. The BigCommerce carousel is simpl
The thing about eCommerce SEO is that it can be used to generate huge gains for a business, and it does this without discrimination. Any business, both large and small, can effectively compete for the same keywords. It all comes down to how capable your SEO expert provider is; ho
Design is only one feature of a website that affects user experience. It’s a huge one, though. Design impacts how a brand makes users feel, affects how users navigate through pages to find products and consume content, and how they interact with the website overall. A poor websit
In case you haven’t heard, Stover & Company is one of the big players in the baking industry and a bakery supply distributor with a long history of success spanning back to 1948. With a fleet of their own refrigerated trucks and a 30,000 square foot freezer on top of another
You’re probably here because you’re looking at ways to update or edit the theme on your BigCommerce store. Good news – as one of the most trusted and capable eCommerce platforms for businesses of all sizes, in all industries, there is a lot of help out there. In this articl
Residents in and around Peninsula, Ohio, can turn to one of the finest vendors in the industry, not to mention the local market, for outfitting their homes with fine designs. Ohio Hardwood Furniture, located in Peninsula, is a retailer of some of the highest-end, ultra-premium be
We spend a lot of time offering our readers and our clients advice on design features that would benefit the layouts of their eCommerce websites. It’s useful information and our insight has propelled many of our clients to great success – just see our eCommerce case studies
For Paravel, a seller of high-quality, innovative, and responsibly produced luggage, bags, and other traveling accessories, custom functionality is a must. The products they produce and sell are one-of-a-kind, so to them, offering a one-of-a-kind shopping experience to their cust
The holiday season is important for most retailers – but this year, the holiday shopping season is going to be more impactful than most. Some online businesses might rely on this upcoming holiday season to reverse negative effects still lingering from the first half of 2020
Some platforms are built with eCommerce in mind, yet sometimes the complexity of their inherent functionality brings with it the need to lean on an experienced team to extract the benefits. The more complex a platform becomes, the harder it becomes to design and develop. Complica
Getting into business requires an entrepreneurial spirit. Staying in business requires adaptability, communication, attention to your market’s preferences, and much more. Luckily, those things come naturally to those with an entrepreneurial spirit. There’s no handbook for good bu
Social proof – anything that indicates who is using your products or services, or why they are using them, how they are using them, when they are using them, and what they think of them. There are many different forms of social proof, and in today’s world, it is one of the
Design and development projects can vastly improve the performance of your website, improve your user experience, and boost your conversions and revenue as well. Businesses that run eCommerce operations are at the mercy of customer behavior, and there are some things that custome
Every element of your site design, and the functionality it offers, will affect your total user experience. Site navigation can impact conversions because it will affect how easily you put your users in touch with the products they want. Valuable information on your category page
As a premier eCommerce SEO expert, we know a thing or two about how SEO works, including best practices and what search engines are looking for when they crawl your website. Pay attention to some of these features when you are building your website. They may not seem important, b
Google is a powerhouse of a search engine; a huge volume of searches take place daily on Google, and many of these come from consumers looking to make online purchases. This couldn’t be any more true in the present day when eCommerce has only grown faster in response to shutdowns
eCommerce is full of buzzwords, and though some of them refer to basic, simple processes or phenomena, that much isn’t apparent by their names. Terms like conversion rate optimization, search engine optimization, payment gateways, and many others get tossed around on the daily. W
The online marketplace is growing and competition is fierce. There is intense competition for keywords that can complicate the processes of optimizing for SEO or creating a successful PPC campaign. Google’s updates can create shifts that hinder your rankings. Generating a good ra
Some businesses are cautious about investing in SEO campaigns because they worry about the length of time it will take to see results or the difficulty of drawing a hard definition between the work put in and the return on investment. Others yet shy away from SEO projects because
Search engine optimization, better known by the ubiquitously touted acronym SEO, is a series of practices including the alteration of website layout and structure so as to make it more appealing to search engines. The ultimate goal is to grow your website’s rankings so that you c
Atlantic Cigar is one of the most reputable traders of ultra-premium cigars online. They offer one of the greatest collections of highly critically acclaimed cigars as well as fan favorites. Customers with all different tastes in tobacco will be delighted to see names like Romeo
