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152 posts by Michael E on the 1Digital® Agency blog.
There’s little confusion about the value of eCommerce SEO. No one is going to tell you that investing in optimization efforts is not worth it. Without question, organic marketing is one of the most effective ways to reach new customers and engage existing customers. Yet, since on
Here’s something that isn’t a secret: SEO is an effective collection of marketing strategies intended to result in higher organic rankings with the intention of increasing targeted traffic to your website, with the end goal of generating leads and concluding sales. Depending on y
Pay-per-click, or PPC marketing, can be a highly effective method for bringing in new leads to your online store and generating sales, and eCommerce PPC services can help you generate the highest return. In contrast to organic marketing, in which leads are earned through practice
Website design impacts everything about the customer experience, and what’s more, over 90% of first impressions are based on website design. A visually-appealing BigCommerce website design (following the top BigCommerce design tips) will improve the shopping experience, boost bra
Protech Composites, Inc. sells carbon fiber products. So do countless other manufacturers and distributors. The game is a little different for Protech, and they needed an organic digital marketing strategy to reflect that. To them, carbon fiber and the finished products that can
Before analyzing any of the top eCommerce trends projected for 2022, let's answer another question. “Will eCommerce sales continue growing as they have been?” All eyes are on that question, especially considering the unprecedented events of the past two years. While no one
The main difference between SEO (and SEO lead gen) and many other digital marketing strategies is that SEO hinges on organic results. With paid search and social strategies, you pay to play. You need to pay more to win more. That’s not to suggest that SEO doesn’t require an inves
Content is not just a ranking signal. Content is an exceptionally important ranking signal; so important that you may have heard the trite statement that “content is king.” You also may have kept up with the numerous asseverations that longer is better, and that any effective con
There are many reasons that eCommerce businesses pursue eCommerce PPC, or pay-per-click, strategies, in various forms. Paid search strategies can increase brand awareness, strengthen a business’s competitive positioning, eclipse competitors’ ranking for a variety of highly compet
Eloquence serves a unique, highly targeted niche market in a segment of the home furnishings industry. They specialize in the sourcing of high-end, authentic antique furniture from all over Europe. They are not, however, simply a broker of genuine vintage and antique furniture. T
John Stortz & Son, operating from Stortz.com, is a provider of reliable, durable tools for a variety of tradesmen. For over 150 years, Stortz has been a leader in their industry; their catalog contains high-quality highlights in sheet metal and slate roofing tools, among coun
Our client, Perfectly Priscilla, is all about the customer experience. They have been, ever since their operation started in 2014. It’s still run by its founder, who takes great pride in offering rare, unique, boutique offerings to customers around the country that have a passion
Some of the most common questions regularly fielded by our digital marketing team have to do with the various aspects of eCommerce SEO. How it all works, what are the most important aspects of optimization; what keywords should or should not be targeted, and countless others simi
Not all eCommerce businesses can follow exactly the same marketing strategies for success. For most businesses, reaching more qualified customers online will require a balanced strategy, one that accounts for a mix of eCommerce SEO and PPC management services, as well as some inv
Local Battery has a simple but effective proposal. They sell special batteries, particularly for hearing aids and other hearing devices like cochlear implants. These batteries are often expensive and can be hard to find, but to the people that use them, they’re vital to everyday
At 1Digital® Agency, we work with some of the most highly-rated eCommerce platforms and among those, BigCommerce is in great demand. This platform is suitable to create outstanding eCommerce websites for everything from small businesses to mid-size and even large and enterprise l
Trust sets the foundation for all relationships, personal and professional. It is, however, more crucial in some settings than in others. During a cash transaction for goods, two parties need not trade an excess of trust. The cash itself is proof of value for the physical goods e
Sarco, Inc., that is, Steen Armaments Research Company, operates a gun shop in Easton, PA, but to call it simply that would be an understatement. It is the area’s largest collection of firearms, both historical and contemporary, ammunition, firearm parts, kits, and accessories, a
You run an online business. Therefore, you are in the business of making money. Without money, the lights go out. That means you need customers, and that means customers need to find you. It’s all about marketing, of which a facet is advertising. Marketing specialists will tell y
Pay-per-click advertising, often called by its more commonly used, shorter name, PPC, is one big piece of the digital marketing puzzle. It is – or rather, it can be – an extremely powerful tool to bring in more customers, and better-targeted customers, to your online
While you don’t necessarily need to be using the BigCommerce carousel feature, it provides a lot of built-in value to eCommerce websites and can significantly improve the user experience of your eCommerce web design. It’s also not rocket science. The BigCommerce carousel is simpl
The thing about eCommerce SEO is that it can be used to generate huge gains for a business, and it does this without discrimination. Any business, both large and small, can effectively compete for the same keywords. It all comes down to how capable your SEO expert provider is; ho
Design is only one feature of a website that affects user experience. It’s a huge one, though. Design impacts how a brand makes users feel, affects how users navigate through pages to find products and consume content, and how they interact with the website overall. A poor websit
In case you haven’t heard, Stover & Company is one of the big players in the baking industry and a bakery supply distributor with a long history of success spanning back to 1948. With a fleet of their own refrigerated trucks and a 30,000 square foot freezer on top of another
