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150 posts by Michael E on the 1Digital® Agency blog.
SEO Success in the Face of PPC Restrictions, Years in We have a client, MCS Gearup , that has been with us for over 4 years now. This client is not an FFL…
Learn more about how a custom eCommerce SEO campaign can generate increases in organic visibility and revenue for a client that provides alternative energy storage solutions.
It’s long been known that eCommerce SEO services offer the highest ROI of all marketing channels, and that, on top of that, it’s superior to channels like PPC in other ways, too. Consider that even with the best minds in the business working on an eCommerce PPC management strateg
Recently, one of our copywriters posted a guide on the differences between white hat SEO and black hat SEO. I thought I’d leverage that recency to key in on some specific black hat SEO techniques (some of which are still unfortunately encountered periodically) that will almost de
It’s often communicated, openly, that search engine optimization services offer the highest return on investment of any marketing channel, period. Just what that return is varies and depends on how involved the campaign is, how competitive the market is, and some other factors. B
One whole pillar of search engine optimization is dedicated to “off-page SEO,” and if you ask any SEO expert what that constitutes, the majority of the conversation is going to be dedicated to backlinks. Even in 2026, with AI gaining increasing traction and even absorbing some of
Enterprising eCommerce entrepreneurs sometimes have questions about what the differences are between national and local SEO, or even how one can discern between the best local SEO services and those that hardly (if at all) differentiated from national SEO services. The best way t
Reputation management is one prong of digital marketing that is not so commonly talked about, especially when compared to SEO, PPC, social media marketing, and now, AI marketing. But it is an element of digital marketing that cannot be overlooked because brand image is so closely
Lead generation campaigns are difficult at best and harrowing at worst, especially since it can be hard to draw solid conclusions about the costs of acquisition depending on the number of respondents a campaign receives, or how long it takes them to convert. It’s not like simple
All the digital marketing “gurus” that sound off that “SEO is dead” every New Year are having a field day with the doom signal du jour: AI is going to replace Google. Say goodbye to your current marketing strategy, they clamor, because Google search will soon be replaced by ChatG
Even though AI has been a really hot topic for the last three years, one thing everyone’s been asking – that till recently has not been directly answered – is, “can you buy through AI engines?” Or rather, a better question should have been, “why can’t you buy through
Customers are asking increasingly about how they can leverage organic digital marketing services to get featured in an AI overview or as an AI output through one of the more popular models, such as ChatGPT or Gemini. The concern is reasonable, despite the fact that Google is stil
I’m not going to write you another post on “X ranking signals you need to know about” and then rattle off title tags, metadata, content, domain age, backlinks, etc., etc., etc. You knew all that, and have probably been reading about it for years. It’s also well-known that Google
Here’s a stat for you: in 2024, apparently 60% of searches ended without a click. That’s staggering. It means that more than half of all times a user clicked “search” (or hit enter) in Google, they completed their journey without clicking through to a website. But what can it all
Every couple of days, I either hear someone ask about how ChatGPT is replacing Google as a tool for general search, or read something about it. Occasionally these questions take on something of the color of how viable ChatGPT is for finding products from the perspective of an onl
For the longest time, search engine optimization, or SEO, has reigned supreme in the world of digital marketing. Most digital marketers agree that while SEO takes a long time and is very resource-intensive, it delivers the highest close rate, the highest ROI, and generates the bi
If you look up “Is SEO legit?” (or something more explicit), you’re going to get quite a lot of hot-button search results that argue one way or the other, and probably the majority are going to argue in favor of the position that SEO is a big load of – well, again, you know
While what you write in a blog is way, way more important than how you structure it, it is also true that Google favors certain structural protocols that observe SEO best practices. The long and short of it is this: quality content will rank in time and generate views, whereas a
There’s a client of ours that’s been with us for quite a while now; well over a year. It’s also a client that operates in a considerably competitive market. While this particular client is not laboring under the restrictions of some of our other clients that cannot leverage paid
I’ve been a professional copywriter now for over 6 years. In that time, I’ve learned an unbelievable amount about digital marketing in general, and specifically about search engine optimization and content marketing. But mostly, I’ve learned about copywriting; what works and what
Paid search marketing, commonly referred to as PPC, and run through platforms like Google Ads, is commonly compared to paid social media marketing, also sometimes referred to as social media advertising, to distinguish it from organic social media marketing. But how do these two
The best time to have launched an eCommerce website may have been 20 years ago, but there’s no time like the present to start an online store. And, eCommerce as a general industry only shows signs of growth. The last 5 years have been meteoric, so if they are any indicator for th
The state of eCommerce has come a long way in just the past ten years, and things have changed in digital marketing as well. This short post will cover some of the major shifts that have occurred in that timeframe, as well as some changes that are transforming the digital landsca
Getting a blog post to rank is one thing (please check out my “how to show up in the AI overview blog,” which is currently ranking, for a good example). But getting images to show up in the Image Results of Google? That’s a whole other ballgame. It is, however, still technically
