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WooCommerce → Shopify Plus Replatform
Replatform from WordPress + WooCommerce to Shopify Plus — escape WP hosting and plugin sprawl, migrate WooSubscriptions to Shopify Subscriptions or Recharge with Stripe-token continuity, map ACF / custom post types to Shopify metaobjects, and capture the Shop Pay conversion uplift. 200+ migrations completed. Zero failed cutovers.
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Reviewed by the 1Digital® Migration TeamLast updated:
TL;DR
1Digital® migrates merchants off WordPress + WooCommerce onto Shopify Plus — Online Store 2.0 themes, Hydrogen + Oxygen, B2B on Shopify, and Subscriptions. ACF + CPT → metaobjects + metafields, WooSubscriptions → Shopify Subscriptions / Recharge with Stripe token continuity, plugin sprawl collapsed into first-party features, Klaviyo continuity preserved. SEO equity preserved with page-level 301s, schema graph rebuild, llms.txt continuity.
Related: All platform migrations · WooCommerce → BigCommerce · Shopify Plus Agency · Shopify Plus Developer · WooCommerce Development · Data Migration
Why Replatform
WooCommerce is free; running it isn't. Managed WP hosting (WP Engine, Kinsta, Pressable, Pantheon), object cache (Redis), full-page cache (Varnish / Cloudflare APO / WP Rocket), staging environments, security hardening, daily backups, and plugin update maintenance routinely cost $1,500–$15,000/month before any commerce feature is built. Shopify Plus folds hosting, CDN, security, PCI, and uptime into the platform fee.
A typical WooCommerce store runs 25–60 plugins. Every update is a regression-test risk — WooCommerce core + WooSubscriptions + Action Scheduler + ACF + Elementor + tax + shipping + reviews + analytics all moving on their own release cadence. Shopify Plus replaces most of that surface with first-party features (Subscriptions, Shop Pay, Checkout Extensibility, Markets) on a single release train.
WooCommerce checkout is a WordPress page rendered through PHP and theme functions.php hooks — slow, fragile, and convertion-leaky on mobile. Shop Pay's one-tap accelerator + network-effect login + Apple Pay / Google Pay / PayPal Express on Shopify routinely lifts mobile checkout completion 15–35% vs a stock Woo checkout.
WooCommerce Subscriptions (WooCommerce.com extension) is workable but depends on Action Scheduler running cleanly under load, careful cron tuning, and renewal failure handling you build yourself. Shopify Subscriptions, Recharge, or Bold on Shopify Plus run on Shopify-managed infrastructure with retry logic, dunning, and customer portals as native features.
Most serious WooCommerce stores have ACF (Advanced Custom Fields), custom post types, and taxonomies powering size guides, fitment, ingredient lists, build sheets, and editorial content. Those map to Shopify metaobjects + metafields — relational, queryable, surfaced through Storefront API and Liquid — without the WordPress query overhead.
WooCommerce B2B (Wholesale Suite, B2BKing, etc.) is plugin-stacked. B2B on Shopify (native, GA 2023+) handles Companies, Locations, Buyer Roles, Catalogs, Net terms, and quoting as first-party features. Shopify Markets handles multi-currency / multi-region without WPML, MultilingualPress, or geolocation plugins.
What We Migrate
Field-level mapping with referential integrity — every record that drives revenue moves with you.
Products, variations, attributes, ACF fields, custom post types → Shopify products + variants + metafields + metaobjects. wp_postmeta + wp_termmeta relational data normalized to Shopify's metaobject + metafield schema.
WooCommerce customers, addresses, marketing consent → Shopify customers + segments. WordPress user roles relevant to commerce (Wholesale Customer, Subscriber on commerce-side) carried across with passwords reset-on-first-login.
Complete orders, line items, fulfillments, refunds, coupons, gift cards (PW WooCommerce Gift Cards, YITH Gift Cards) → Shopify orders + native gift cards + store credit.
WooCommerce Subscriptions billing schedules, renewal dates, payment tokens (Stripe Customer + Source IDs), pause / skip status → Shopify Subscriptions or Recharge with token migration (Stripe customer IDs port cleanly). Renewal continuity validated by parity reports.
WooCommerce Wholesale Suite / B2BKing role-based pricing → B2B on Shopify Catalogs with quantity rules + price-list overrides. Net terms / approval workflows → Shopify B2B Net terms + draft-order quoting.
WordPress pages, posts, ACF custom layouts, Gutenberg blocks → Shopify Pages, Online Store 2.0 sections + metaobjects, Shopify Blog. Editorial content preserved with byline, publish date, and revision history.
Full URL inventory (Yoast / RankMath / SEOPress sitemaps, /shop/, /product/, /product-category/, blog / category / tag URLs, ACF-driven landing pages) → page-level 301 map to Shopify's /products/, /collections/, /pages/, /blogs/ structure. Title, meta, canonical, hreflang carryover. Schema rebuilt.
Yotpo, Judge.me, Trustpilot, WP Customer Reviews, WooCommerce native reviews → Shopify equivalents (Judge.me + Yotpo + Okendo + Loox + Stamped) with star ratings, photo / video reviews, verified-buyer flags, and AggregateRating schema continuity.
How We Migrate
Map every WooCommerce plugin, ACF group, custom post type, taxonomy, WooSubscriptions configuration, gateway, shipping rule, tax rule, B2B plugin, multilingual setup, and theme functions.php hook to a Shopify Plus equivalent (native, app, Function, Checkout UI Extension, Hydrogen component). Outcome: plugin replacement spreadsheet, feature parity matrix, risk register.
Catalog count, postmeta / termmeta density, customer + order volume, subscription count + renewal cadence, ACF + CPT density, Yoast / RankMath / SEOPress sitemap parse. Outcome: data parity targets, page-level URL-mapping spreadsheet, 301 plan respecting Shopify's mandatory URL prefixes.
Woo /shop/, /product/<slug>/, /product-category/<slug>/, blog post URLs, ACF-driven landing pages → Shopify's /products/, /collections/, /pages/, /blogs/ structure with 301 rules, canonical strategy, schema graph rebuild (Product, BreadcrumbList, FAQPage, Organization) with consistent @id references, hreflang re-anchored to Shopify Markets.
Online Store 2.0 theme or Hydrogen storefront build. Iterative data loads with field-level parity reports — catalog, ACF → metaobjects, customers, B2B companies, subscriptions with token migration (Stripe customer ID → Shopify Subscriptions or Recharge), orders, reviews. Apps, Functions, Checkout UI Extensions installed against staging.
Freeze WordPress writes (disable wp-admin save hooks, put store in maintenance for inventory-write windows). Sync final delta (orders, subscriptions, customers, inventory) via WP REST API + WooCommerce REST → Shopify Admin GraphQL pipeline. DNS flip with low TTL. Validate checkout / Shop Pay / Functions / Markets / subscriptions / GA4 / pixels live.
30+ days of crawl-error triage, Search Console change-of-address, ranking and AI-citation monitoring, Core Web Vitals (LCP / INP / CLS), conversion-rate watch (Shop Pay uplift validation), subscription renewal validation across 1–2 billing cycles, and a fix-list sprint for edge cases.
Plugin Mapping
The plugin stack you depend on rarely needs to disappear — only the connectors and the host platform change. Most Woo plugins map to a Shopify-native feature or first-party app.
| WordPress / WooCommerce | Shopify Plus Equivalent |
|---|---|
| WooCommerce Subscriptions | Shopify Subscriptions, Recharge, or Bold (with Stripe token migration) |
| Klaviyo for WooCommerce | Klaviyo for Shopify (native, deepest integration of any platform) |
| Yoast SEO / RankMath / SEOPress | Shopify built-in SEO + theme-level meta + Shopify SEO apps (the Yoast feature surface is largely built into Shopify themes) |
| Yotpo / Judge.me / Loox / Stamped | Same vendors with native Shopify connectors |
| ACF / Custom Post Types / Pods | Shopify metaobjects + metafields (relational data Shopify-native, no WP query overhead) |
| WooCommerce Wholesale Suite / B2BKing | B2B on Shopify (Companies, Locations, Buyer Roles, Catalogs, Net Terms — native) |
| WPML / Polylang / TranslatePress | Shopify Markets (multi-currency, multi-region, multi-language) + Translate & Adapt |
| WP Rocket / W3 Total Cache / LiteSpeed | Shopify's CDN + edge cache (built-in, no caching plugin maintenance) |
| ShipStation / EasyPost for WooCommerce | Shopify Shipping, ShipStation, ShipperHQ |
| Stripe / Authorize.net / PayPal for Woo | Shopify Payments + Shop Pay + Apple Pay + Google Pay + PayPal + Affirm + Klarna |
| Elementor / Divi / Gutenberg page builders | Online Store 2.0 sections + Shogun / PageFly / GemPages (or rebuild as Hydrogen + Sanity / Contentful) |
| Gravity Forms / Contact Form 7 | Shopify Forms, Shopify Flow webhook + form app (Form Builder, Powr) |
SEO Equity Protection
Migrations that lose SEO equity lose months of revenue. Our checklist treats search and AI-engine continuity as a release-blocker.
Timeline & Engagement
Standard B2C
Catalog under 5K SKUs, Online Store 2.0 theme, manageable plugin stack, Shop Pay enabled, common app stack (Klaviyo, Yotpo, ShipStation), no active subscriptions.
Subscriptions / B2B / ACF-heavy
WooSubscriptions migration with Stripe token continuity, B2B on Shopify (replacing Wholesale Suite / B2BKing), ACF / CPT → metaobjects, multilingual (WPML / Polylang) → Markets, ERP integration.
Hydrogen / Headless / Enterprise
Hydrogen + Oxygen, multi-market rollout, complex Functions, large catalog (50K+ SKUs), WP-as-headless-CMS hybrid, deep ACF / CPT normalization to Shopify metaobjects, custom theme rebuild.
Engagements start at $185/hour. Fixed-fee proposal after discovery — typically $25K (simple) to $150K+ (enterprise Hydrogen with B2B + ERP + subscriptions).
Request a Proposal
Share your WordPress host (WP Engine / Kinsta / Pressable / DIY), plugin list, WooSubscriptions usage, B2B plugin, multilingual config, ACF / CPT layout, ERP / OMS, and non-negotiables. A senior strategist responds within one business day with a pricing band and a draft migration roadmap.
FAQ
Free migration audit. Fixed-fee proposal. Documented runbook. Zero failed cutovers in 200+ migrations.