AI SEO Glossary
What is FAQPage Schema?
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TL;DR - FAQPage schema is schema.org structured data that marks up a page's question-and-answer content so machines can extract each question and its accepted answer verbatim. Shipped as JSON-LD, it declares an explicit list of Question entities, each with an acceptedAnswer in plain text. Google restricted FAQ rich results in the SERP in 2023, but the markup's AI-era value is intact: answer engines and retrieval systems consume FAQPage data as pre-chunked, quotable Q&A - exactly the shape an LLM wants when assembling an answer.
FAQ schema in practice
Answers search engines and assistants can lift
FAQ schema marks up the questions and answers already on your page. It helps search engines and AI tools find a direct answer, as long as the markup matches what a visitor can see.
- ›Real questions from customers and sales calls
- ›Answers written to stand on their own
- ›Markup that matches the visible text
Definition & scope
Good FAQPage implementation mirrors visible content: every marked-up question and answer must appear on the page, answers should be self-contained (quotable without surrounding context), and the plain-text acceptedAnswer field should not carry HTML.
FAQ content also maps naturally onto how people prompt AI engines - full-sentence questions. Pages whose FAQs answer the questions buyers actually ask are disproportionately represented in AI citations for those questions.
Related terms
- JSON-LD - the format FAQPage markup ships in.
- People Also Ask - the SERP feature FAQ content feeds.
- Structured Data - the wider markup practice.
Related services
- AEO Services - FAQ markup across service and product pages is standard scope.