SEO
Search Engine Optimization for Alternative Power and Home Battery Storage Solutions
Client: BigBattery
Client Requirements
1Digital® Solution
Results at a Glance
| Metric | Outcome |
|---|---|
| Average keyword position | Halved in under a year |
| Session duration | Up nearly 70% |
| Organic revenue | Up almost 9% |
| Search impressions | Grew over the same period |
As stated in the case study above.
FAQ
How long did BigBattery's SEO campaign take to show results?
Less than a year. Over that period the campaign halved BigBattery's average keyword position, grew impressions, lifted session duration by nearly 70%, and increased organic revenue by almost 9% — with the most significant gains still ahead, since SEO impact typically compounds in years two and three.
Why did BigBattery invest in SEO instead of paid channels?
In their emerging home-battery and backup-power market, paid channels are expensive and the products are considered, high-cost purchases. That made organic search the most durable way to reach buyers who actively research before they commit.
What work did the SEO campaign actually include?
Disciplined keyword selection weighing relevance, attainability, search volume, SERP competition, and intent — then a technical site audit, metadata and site-structure optimization, broken-link cleanup and redirects, off-page copy to build referral traffic and domain authority, and on-page blog, category, and product content drafted to SEO and AEO best practices.
What was the hardest part of the campaign?
Keyword selection. The challenge was choosing terms genuinely relevant to what the client sells, attainable against entrenched competitors, and aligned with real consumer purchase intent rather than B2B or purely informational queries.