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5 posts tagged advertising.
LinkedIn is where B2B procurement researches in 2026 — and Sponsored Content, ABM with Matched Audiences, and Conversation Ads are how the brands winning B2B ecommerce get in front of them.
The debate over Performance Max vs. Shopping isn't about picking a winner. PMax offers automated scale across all of Google's channels, while Standard Shopping provides granular, product-level control. Understanding which tool is right for the job is key to success.
AI accelerates ad copy production. Used without governance, it also flattens brand voice into the same generic register every competitor's AI is producing. Here's the editorial framework that keeps the speed without the cost.
Successful Google Shopping campaigns are built on a highly optimized product feed, not bidding tactics. Your feed is your targeting, and treating it as a data problem first is the key to showing up for relevant, high-intent searches and avoiding wasted spend.
Email promotion can be tough. It takes hours of work to write good copy, come up with a snappy title and find images that are on-message and aren’t a copyright violation. Then you remember that half your mailing list reads email on their phone and spend another eight hours trying
