Real strategists. Real AI tools. Real growth. - 1Digital® since 2012
40 posts tagged advertising.
LinkedIn is where B2B procurement researches in 2026 - and Sponsored Content, ABM with Matched Audiences, and Conversation Ads are how the brands winning B2B ecommerce get in front of them.
The debate over Performance Max vs. Shopping isn't about picking a winner. PMax offers automated scale across all of Google's channels, while Standard Shopping provides granular, product-level control. Understanding which tool is right for the job is key to success.
AI accelerates ad copy production. Used without governance, it also flattens brand voice into the same generic register every competitor's AI is producing. Here's the editorial framework that keeps the speed without the cost.
Successful Google Shopping campaigns are built on a highly optimized product feed, not bidding tactics. Your feed is your targeting, and treating it as a data problem first is the key to showing up for relevant, high-intent searches and avoiding wasted spend.
Lead generation campaigns are difficult at best and harrowing at worst, especially since it can be hard to draw solid conclusions about the costs of acquisition depending on the number of respondents a campaign receives, or how long it takes them to convert. It’s not like simple
Let’s be real - Facebook is still one of the most powerful platforms for eCommerce marketing, but spending wisely is the name of the game. If you’re running a growing online shop, every ad dollar has to earn its keep. And while Meta’s recent 2024 earnings report proves the platform
Does Facebook marketing really work? We asked the same question when we saw ad costs creeping up and performance getting harder to predict. Since then, we’ve managed multiple campaigns across different industries and collected enough data to answer it without guessing. Here’s wha
Keeping up with social media advertising in 2025 feels like trying to keep a houseplant alive when you travel every weekend - it’s possible, but only if you’ve got a solid support system. If you’re an eCommerce business owner juggling a website, an inventory, and possibly the never
About a year ago, I published “How to Advertise in the Gun Industry” and it has proven to be one of my more popular articles. I believe this is because I succinctly answered the question of what practices online gun shops could follow to help them skirt the search engine and soci
This summer, as an online retailer, you're likely hunting for fresh strategies to amp up your website's performance. What better way to do this than diving into the dynamic world of TikTok? Yes, we’re talking about those TikTok trends you can use in your marketing thi
We’ve all been there - struggling to get our clothing brand noticed in a sea of competitors. The solution might be simpler than you think. Pinterest, often overlooked as just a place for recipes and DIY crafts, is actually a powerhouse for fashion marketing. This post will dive int
Ever wondered how to build a following on TikTok that actually sticks around and engages with your content? Yeah, us too. At 1Digital® Agency, we've been down in the trenches, figuring out the TikTok code - not just to make a splash but to create ripples that last. So, grab y
As small and medium-sized business owners, we often find ourselves wearing multiple hats, constantly searching for ways to enhance our online presence and drive sales. Today, I want to share how leveraging Pinterest for eCommerce has revolutionized the way we approach digital mar
A lot can change in one year, especially in digital marketing. Last year we put together a resource on the best converting social media platforms of 2023, and while much of the information remains relevant, things have shifted somewhat. Platforms that were once thought irrelevant
Return on Ad Spend (ROAS) is a critical metric in digital marketing, yet even seasoned eCommerce merchants often get confused as to how it works. Understanding ROAS is critical to improving the effectiveness of your advertising campaigns, but more importantly, it can help you nav
When diving into the bustling ocean of social media advertising, it's vital to have an ace up your sleeve, particularly when leveraging Meta's expansive network. The digital landscape is in constant flux, and as eCommerce business owners, we're always hunting fo
For those of you running Shopify stores and following this blog, you might be wondering, "Where should I concentrate my advertising initiatives?" With so many platforms popping up, you'd think your options were as vast as the sea. But let's get straight to
When it comes to advertising on social media, there are two very different approaches. Knowing the difference between boosted posts vs ads will not only save you valuable time and money, it will also change the way you approach social media PPC entirely. This quick guide will com
Businesses in the gun industry – gun shops, aftermarket parts distributors, FFLs, or firearms manufacturers – are beset by a unique issue when it comes to digital marketing. Paid advertisements, both on Google and social media platforms like Facebook and Instagram, ar
TikTok is quickly becoming one of the most popular social media platforms globally, boasting over 1 billion active users worldwide. With its expansive audience and unique short-form video format, TikTok provides an excellent platform for advertisers to engage with consumers in a
Instagram Threads is probably the biggest thing to hit the social media world since Elon Musk took over Twitter. There's certainly hype for this new Meta app, but is it worth your time, and can it help you grow your brand? In this Instagram Threads review, I'll break
Are you eager to build a powerful Instagram presence and captivate your audience? Well, fortune favors the prepared! In this comprehensive guide, I'll unveil an 8-step formula for creating an Instagram content strategy that delivers remarkable results. But before we get the
As marketers, we tend to throw around a lot of terms. I’ll be the first to admit I’m guilty of that. Hardly a meeting goes by in which I don’t drop “impressions,” “clicks,” “keyword rankings,” or “organic footprint” at least once. The word “organic” itself has probably become the
Google or Facebook? Instagram or Tiktok? In the vast expanse of the digital landscape, where attention is fleeting and competition is fierce, advertising on the right platforms can make all the difference. But here's the burning question: which platform, exactly, is best su
