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307 posts by Dan Kogan on the 1Digital® Agency blog.
Why It’s Important to Handle ECommerce Holiday Marketing Early Don't make the mistake of waiting to plan your holiday marketing strategy! While most people are focused on pumpkin spice making its return to markets across the country and apple picking season, eCommerce entre
Shopify Flow Makes Task Management Simple Without a doubt, if you run a business, you’ve struggled with time management. One of the worst aspects of keeping a business afloat is having to handle tedious, time-consuming, repetitive tasks that prevent you from focusing on growth. S
Building Customer Engagement Through Digital Marketing The more time potential customers spend with your brand, the more likely they are to make a purchase. Technology facilitates a huge portion of the time customers spend engaged with your company, through digital marketing effo
Creating Space for Omnichannel Retail by Big Brands Often the relationship between brick-and-mortar retailers and eCommerce merchants is described as adversarial, even combative. For years, articles, blogs, and other opinion pieces have proposed that the rise in eCommerce was the
Update your Digital Marketing towards the consumers of the future Marketing strategies towards different generations change every day. Are your Digital Marketing Strategies always up to date? Those born after 1995, our so called generation Z, are very different from their older b
A Mobile App Isn’t Just for Big Brands There seems to be a belief among eCommerce companies that the mobile app is a right reserved for big players in retail and commerce, such as Wal-Mart, Target, and women’s clothing company, Anthropologie. While this misconception has persiste
The Beginnings of Facebook Marketplace Facebook Marketplace has been around for years, though it previously existed as a separate smartphone app that was tied to your Facebook account but operated by a different company. While it fell under the Facebook umbrella, the social media
Apple Pay Improves ECommerce Payment Processes A look at how Apple Pay works with one of the biggest eCommerce companies showcases why payment process improvement is necessary for 2017. Imagine this situation: A shopper heads to Jet.com while on a lunch break. The shopper needs l
The Walmart Vs Amazon Saga Continues and This Time Google Is in the Mix Thus far, the competition between online giant Amazon and brick-and-mortar behemoth Wal-Mart has left the big box retailer battered and bruised. Over the years Amazon has increased its online dominance in hom
The Choice of ECommerce Platform Makes a Big Difference for Your Business For a startup in eCommerce, the choice of eCommerce platform is certainly one of the biggest decisions facing the new business. Sometimes the sheer number of eCommerce platforms available can be daunting, n
Your Magento SEO Can’t Optimize Itself In terms of SEO, Magento is one of the best eCommerce platforms available. Without utilizing any tips or tricks, Magento SEO is search engine friendly and devoid of major issues. However, this reputation for strong SEO should not be confused
Facebook Marketing Is Constantly Changing, Here’s How to Keep Up Facebook marketing can be the best form of social media engagement, provided it is planned and executed properly. It is incredibly influential in the minds of consumers, and simultaneously, provides eCommerce compan
The Current Status of Virtual Reality for eCommerce Virtual reality for eCommerce is poised to upend the online shopping experience, but only according to some people. Over the past few years, companies creating simulated and virtual reality (VR) shopping experiences have seen a
Don’t Let the Term “Keyword” Confuse Your SEO Content Strategy Has online information led you to believe that keyword inclusion and SEO content strategy are the same thing? Most eCommerce entrepreneurs are probably shocked to learn that these two concepts are different, as the In
Statistics Say Email Segmentation Converts Better than Other Strategies Email segmentation is a leading marketing strategy for eCommerce companies around the world. Numbers indicate that email is already better at conversion for eCommerce companies than SEO, social media, and oth
Should Color Influence Your Volusion Custom Design? Likely, a digital agency has asked about the colors used in your Volusion custom design. Some web designers even start with questions of color and color combinations. The reason? Color might seem like an accessory to Volusion cu
How Amazon Marketplace’s Big Business Tactics Are Supported by Small Business Merchants In the world of eCommerce, Amazon Marketplace is big business. In fact, as you probably know, it doesn’t get much bigger. The online seller carries everything from couch cushions to baby diape
The Essential Strategies of BigCommerce Design Experts Revealed According to the BigCommerce design experts, your website should be redesigned every six months. If you wait longer than six months, then customer trends and SEO strategy are likely to outdistance the capability of y
Why is a Shopify Web Developer Worried About Website Speed? An experienced Shopify web developer knows that your eCommerce website should load in a mere three seconds to capture the most customers. For every second longer, an online retailer runs the risk of losing business to im
What happens when the largest brick-and-mortar retailer and the largest eCommerce retailer try to take down one another? Big purchases, new innovations – chaotic, big-time eCommerce competition. It is all unfolding before our eyes in the duel of the retail giants: Walmart v
You’ve built your eCommerce business and your efforts are beginning to pay off, and although your website is running smoothly, you can see some room for improvement. Different glitches and bugs are forcing you to rely on hiring web developers, and you don’t want to be spending th
Information and Tools You Need to Tap into Social Media’s Most Image-Driven Platform Certain eCommerce merchants have become adept at using Instagram for social media content. These companies realize Instagram is more than a platform for travel photos and selfies, and they made i
Tips You Need to Make Blog Writing Work for Your Online Business Your eCommerce business needs a blog. Blog writing is one of the best ways to increase your search engine rankings and drive traffic to your site. Here’s why. A great deal of content on your website is static. From
How Can You Update a Shopify Site to Ensure You Capture These Important Shoppers? Repeat customers are the shoppers that return to your online store not once, not twice, but regularly. These consumers already shop with you again and again. They love your products and connect with
