From page two to the top 3

Collectors search for very specific things: a style, a period, a maker. More than half of the store's target keywords did not rank at all, so shoppers searching for exactly what it sells were landing on competitors and marketplaces.

Industry: Swords and collectibles retailer. The client is not named.

A specialty swords and collectibles store tripled its top 3 rankings and now ranks for almost every keyword it set out to win.

• Tracked 47 target keywords every week in Found in SEO and worked the list from the gaps down.
• Wrote category and buying-guide content around the specific terms collectors use.
• Fixed technical issues and tightened internal links so the right page ranked for each search.

The results

9 → 27 tracked keywords in Google's top 3, Dec 2024 to Nov 2026.

• +19% more clicks, May-Oct 2026 vs May-Oct 2025
• 13 → 33 tracked keywords on Google's page one
• 41 of 47 tracked keywords now ranking, up from 21
• 35 keywords improved, 4 slipped

27 of 47 tracked keywords now rank in the top 3, three times as many as at the start, and only 6 do not rank at all, down from 26. Clicks from May to Oct 2026 were 19% ahead of the same months in 2025, about 39,000 more visits.

Timeline

• Dec 2024: Found in SEO tracking begins on 47 keywords. 26 not ranking at all.
• Dec 2025: Best month in the 18 months measured: 64,065 clicks.
• May 2026: 44,183 clicks, 61% more than May 2025.
• Oct 2026: May to Oct clicks 19% ahead of the year before.
• Nov 2026: 27 keywords in the top 3, 41 of 47 ranking.

Rankings: Found in SEO, Dec 2024 to Nov 2026. Clicks: Search Console, May 2025 to Oct 2026. All figures are real and rounded, never adjusted. Measured with Found in SEO by 1Digital.