Clicks more than doubled

Precision rifle buyers know exactly what they want and search by model and build. The store already ranked on page one for many terms, but few were in the top 3 positions, where most of the clicks go.

Industry: Precision rifle retailer. The client is not named.

A specialist precision rifle store grew Google clicks by 119% year over year and tripled its top 3 rankings.

• Tracked 27 target keywords every week in Found in SEO, focusing on those just short of the top 3.
• Strengthened product and category pages with the specifications buyers search for.
• Improved technical SEO and internal links to push near-miss pages up the results.

The results

+119% more Google clicks, Aug-Oct 2026 vs Aug-Oct 2025 (12,874 to 28,140).

• 13,010 clicks in Oct 2026, 2.6 times Oct 2025
• 2 → 6 tracked keywords in Google's top 3
• 25 of 27 tracked keywords now ranking, up from 20
• +65% more impressions in the same three months

Tracked keywords in the top 3 tripled from 2 to 6, and 25 of 27 now rank. Clicks from Aug to Oct 2026 were 119% ahead of the same months in 2025, and October 2026 brought 13,010 clicks against 4,939 a year earlier.

Timeline

• Oct 2024: Found in SEO tracking begins on 27 keywords. 2 in the top 3.
• Mar 2026: 7,142 clicks, a new monthly high at the time.
• Sep 2026: 8,363 clicks, 88% more than September 2025.
• Oct 2026: Best month in the 18 months measured: 13,010 clicks.
• Nov 2026: 6 keywords in the top 3, 25 of 27 ranking.

Rankings: Found in SEO, Oct 2024 to Nov 2026. Clicks: Search Console, May 2025 to Oct 2026. All figures are real and rounded, never adjusted. Measured with Found in SEO by 1Digital.