Twice the clicks in a year

Thermal and night-vision buyers research for weeks before spending thousands of dollars. The store sat behind large outdoor retailers for the searches that matter, and almost half of its target keywords did not rank at all.

Industry: Thermal and night-vision optics retailer. The client is not named.

An optics retailer selling thermal and night-vision gear more than doubled its Google clicks and moved most of its target keywords onto page one.

• Tracked 16 high-value keywords every week in Found in SEO.
• Built product and category content that answers what buyers compare: range, resolution, use case and price.
• Fixed technical issues so new product pages were indexed and ranking quickly.

The results

+124% more Google clicks, Aug-Oct 2026 vs Aug-Oct 2025 (15,753 to 35,348).

• 2x impressions, from 500k to 1.04 million in the same three months
• 3 → 9 tracked keywords on Google's page one
• 15 of 16 tracked keywords now ranking, up from 9
• 0 → 2 tracked keywords in the top 3

Clicks from Aug to Oct 2026 more than doubled against the same months in 2025, and impressions doubled to over a million. 9 of 16 tracked keywords now rank on page one, up from 3, and 15 of 16 rank in the top 100.

Timeline

• Mar 2025: Found in SEO tracking begins on 16 keywords. 7 not ranking.
• Dec 2025: Clicks pass 14,000 in a month for the first time.
• Jan 2026: Best month in the 18 months measured: 19,260 clicks.
• Oct 2026: 14,905 clicks, double October 2025.
• Nov 2026: 9 keywords on page one, 15 of 16 ranking.

Rankings: Found in SEO, Mar 2025 to Nov 2026. Clicks: Search Console, May 2025 to Oct 2026. All figures are real and rounded, never adjusted. Measured with Found in SEO by 1Digital.