Ready for the holiday rush

Holiday décor sells in a few short months, and the store competes with mass retailers and marketplaces for every search. A ranking that arrives in December is worth almost nothing. Rankings had to be in place before the season started, every year.

Industry: Holiday décor retailer. The client is not named.

A national holiday décor store more than doubled its top 3 Google rankings and went into peak season with more clicks than the year before, in one of the most seasonal markets online.

• Tracked 63 target keywords every week in Found in SEO, so ranking moves showed up within days, not months.
• Built out category and product pages around what shoppers search for, and refreshed them ahead of each season.
• Kept technical SEO and internal linking current so new seasonal pages were found and ranked quickly.

The results

10 → 25 tracked keywords in Google's top 3, from the first check in Sep 2023 to Nov 2026.

• +31% more clicks in Sep 2026 than Sep 2025 (34,552 to 45,372)
• 142k clicks in Nov 2025, the best month in 18 months
• 20 → 37 tracked keywords on Google's page one
• 34 → 12 tracked keywords not ranking at all

25 of 63 tracked keywords now sit in Google's top 3, up from 10, and 37 are on page one, up from 20. Clicks from Aug to Oct 2026 were 13% ahead of the same months in 2025, with September up 31%, heading into peak season.

Timeline

• Sep 2023: Found in SEO tracking begins on 63 keywords. 10 in the top 3.
• Nov 2025: Best month in the 18 months measured: 142,232 clicks and 18.8 million impressions.
• Sep 2026: 45,372 clicks, 31% more than September 2025.
• Oct 2026: 68,083 clicks, ahead of October 2025 going into the season.
• Nov 2026: 25 keywords in the top 3 and 37 on page one.

Rankings: Found in SEO, Sep 2023 to Nov 2026. Clicks: Search Console, May 2025 to Oct 2026. All figures are real and rounded, never adjusted. Measured with Found in SEO by 1Digital.