From 41 clicks a month to thousands

Health searches are among the hardest to rank for. Google favours large, established sites, and a small brand has to show real expertise before it earns any visibility. In May 2025 the site was getting 41 clicks a month from Google.

Industry: Health product brand. The client is not named.

A direct-to-consumer health product brand grew from almost no search traffic to thousands of Google clicks a month.

• Built helpful, expert-led content around the questions people ask about the condition and its treatment.
• Structured product and education pages so Google could understand what the brand offers and who it is for.
• Fixed technical issues and built internal links between education content and product pages.

The results

5.7x Google clicks, Aug-Oct 2026 vs Aug-Oct 2025 (1,196 to 6,763).

• 41 → 3,460 monthly clicks, May 2025 to the peak in Jun 2026
• 6.7x impressions in the same three months (76k to 507k)
• 2,300+ clicks every month from Apr to Sep 2026
• 1,786 clicks in Oct 2026, 3.5 times Oct 2025

Monthly clicks grew from 41 to a peak of 3,460 in June 2026. From Aug to Oct 2026 the site earned 5.7 times the clicks and 6.7 times the impressions of the same months in 2025. Clicks have eased from the June peak and are still more than three times last year's level.

Timeline

• May 2025: 41 clicks from Google in the month.
• Jan 2026: Monthly clicks pass 900.
• Apr 2026: 2,535 clicks, more than double January.
• Jun 2026: Best month in the 18 months measured: 3,460 clicks.
• Oct 2026: Aug to Oct clicks 5.7 times the year before.

Clicks and impressions: Google Search Console, May 2025 to Oct 2026. All figures are real and rounded, never adjusted. Measured with Google Search Console.