45% more clicks from Google

Performance parts buyers search by vehicle, part and brand, and national chains dominate those results. The store was already on page one for much of its catalog, so further growth meant winning higher positions on thousands of specific product searches.

Industry: Auto performance parts retailer. The client is not named.

An auto performance parts store added about 87,000 Google clicks in six months, in a market crowded with national parts chains.

• Improved category and product pages for the vehicle and part combinations buyers search for.
• Fixed technical issues across a large catalog so Google crawled and indexed the right pages.
• Built internal links between vehicle, part and brand pages to spread authority through the catalog.

The results

+45% more Google clicks, May-Oct 2026 vs May-Oct 2025 (193,959 to 280,678).

• +50% more clicks, Aug-Oct 2026 vs Aug-Oct 2025
• 48,996 clicks in Sep 2026, the best month in 18 months
• 9.4 → 8.0 average Google position, Oct 2025 vs Oct 2026
• 8.8M impressions from Aug to Oct 2026

Clicks from May to Oct 2026 were 45% ahead of the same months in 2025, and 50% ahead from Aug to Oct. Every month from May to Oct 2026 beat the same month of 2025, and average position in October improved from 9.4 to 8.0.

Timeline

• May 2025: 28,774 clicks from Google in the month.
• Mar 2026: 46,218 clicks, a new monthly high at the time.
• Jul 2026: 47,289 clicks, 34% more than July 2025.
• Sep 2026: Best month in the 18 months measured: 48,996 clicks.
• Oct 2026: May to Oct clicks 45% ahead of the year before.

Clicks, impressions and position: Google Search Console, May 2025 to Oct 2026. All figures are real and rounded, never adjusted. Measured with Google Search Console.