Client Requirements
When a pet needs a specialist or emergency care, owners ask fast questions and act on the first answer. The hospital competes with a much larger regional group and needed to know whether AI tools sent owners to it or to the competitor.
Industry: Veterinary specialty hospital. The client is not named.
1Digital® Solution
A multi-specialty veterinary hospital now appears in most AI answers when pet owners ask where to go for specialist or emergency care.
- Built out service pages for each specialty with the details owners and AI tools look for: conditions treated, referrals and hours.
- Tracked pet-owner questions across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews with Found in AI.
- Prioritised fixes where the larger competitor was named and the hospital was not.
The results
76% of pet-owner questions answered by AI name this hospital.
- 86% of tracked AI answers cite the hospital's own site
- 73% of Google AI Overviews name the hospital
- 62% of Gemini answers name it
- Top 2 neck and neck with the region's largest group, ahead of every other hospital
The hospital is named in 76% of tracked questions and its own pages are cited in 86%. Google AI Overviews name it in 73% of answers, keeping it neck and neck with the region's largest competitor.
Timeline
- Sep 2026: Google tracking connected. Average position 8.9, on page one.
- Oct 2026: 1,939 clicks from 163,540 Google impressions.
- Oct 2026: Found in AI tracking begins. Named in 8 of 10 questions in its first days.
- Week of Oct 26: Named in 76% of 21 questions and cited in 86%.
- Nov 2026: Holding on page one at an average position of 8.9.
AI tools, one by one (week of Oct 26, 2026)
- ChatGPT: named in 48%, cited in 67%
- Claude: named in 43%, cited in 43%
- Perplexity: named in 57%, cited in 67%
- Gemini: named in 62%, cited in 67%
- Google AI Overviews: named in 73%, cited in 40%
- All five tools: named in 76%, cited in 86%
AI figures: Found in AI tracking since Oct 23, 2026. Google figures: Search Console, Sep to Nov 2026. All figures are real and rounded, never adjusted. Measured with Found in AI by 1Digital.
SEO, AEO and GEO together
Three ways to be found, one strategy
SEO earns rankings in search results. AEO shapes content so it becomes the direct answer. GEO gets you cited when AI assistants write their own replies. They build on each other, and the same strong pages tend to win in all three.
- ›SEO builds the rankings and authority
- ›AEO turns pages into direct answers
- ›GEO earns citations in AI replies