Client Requirements
Shoppers with dietary needs research carefully, and more of that research now happens in AI tools. The brand ranked on page two for most of its terms and had no view of whether AI tools recommended it or its larger competitors.
Industry: Specialty health foods. The client is not named.
1Digital® Solution
A specialty health food brand moved from page two to page one on Google and now leads 10 competitors in AI answers.
- Expanded and restructured product and category content around the questions shoppers ask.
- Tracked 10 competing brands across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews with Found in AI.
- Published answer-first guides and FAQ content targeting the answers where competitors were named.
The results
#1 of 11 tracked brands in AI answers about its category.
- 68% of tracked AI answers cite the brand's own site
- 17 → 8 average Google position, Jun-Aug 2025 vs Sep-Nov 2026
- +13% site sessions year over year (171k to 194k)
- 47% of buyer questions name the brand, vs 37% for the next best
The brand now leads all 10 tracked competitors in AI answers, with its own site cited in 68% of them. On Google it moved from page two to page one, and sessions grew 13% year over year.
Timeline
- Mid 2025: Average Google position around 17: page two.
- Oct 2025: Average position 8.4: onto page one.
- Apr 2026: Best month on record: average position 7.5.
- Oct 2026: Found in AI tracking begins. #1 of 11 brands in the first full week.
- Aug-Nov 2026: Site sessions up 13% year over year, 171k to 194k.
AI tools, one by one (week of Oct 26, 2026)
- ChatGPT: named in 16%, cited in 16%
- Claude: named in 21%, cited in 21%
- Perplexity: named in 32%, cited in 47%
- Gemini: named in 37%, cited in 42%
- Google AI Overviews: named in 31%, cited in 15%
- All five tools: named in 47%, cited in 68%
Google figures: Search Console, May 2025 to Nov 2026. Sessions: Google Analytics, Aug 11 to Nov 9. AI figures: Found in AI tracking since Oct 23, 2026. All figures are real and rounded, never adjusted. Measured with Found in AI by 1Digital.
SEO, AEO and GEO together
Three ways to be found, one strategy
SEO earns rankings in search results. AEO shapes content so it becomes the direct answer. GEO gets you cited when AI assistants write their own replies. They build on each other, and the same strong pages tend to win in all three.
- ›SEO builds the rankings and authority
- ›AEO turns pages into direct answers
- ›GEO earns citations in AI replies