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114 posts tagged SEO.
Google is a powerhouse of a search engine; a huge volume of searches take place daily on Google, and many of these come from consumers looking to make online purchases. This couldn’t be any more true in the present day when eCommerce has only grown faster in response to shutdowns
Some businesses are cautious about investing in SEO campaigns because they worry about the length of time it will take to see results or the difficulty of drawing a hard definition between the work put in and the return on investment. Others yet shy away from SEO projects because
SEO or Search Engine Optimization is a digital marketing strategy that uses backlinks and carefully crafted content to help Google recognize businesses as authorities in their fields. By targeting certain keywords in SEO content, businesses are able to increase their search engin
Search engine optimization, better known by the ubiquitously touted acronym SEO, is a series of practices including the alteration of website layout and structure so as to make it more appealing to search engines. The ultimate goal is to grow your website’s rankings so that you c
The Cannabis industry has been going through a lot of changes in the last decade. As more states legalize the use of both medicinal and recreational cannabis, the industry is growing at an incredible rate. This growth is fueled by the fact that states like Colorado have seen huge
XLFeet is a footwear business that caters to individuals with big and wide feet. The founder and CEO of XLFeet started this business as a one-man show in 2009 in the back room of his house. Growing up with ever-growing feet and facing the threat of having to go to school barefoot
Search engines largely rely on being useful in order to survive. Essentially, a search engine that doesn’t provide reasonable results from input cannot realistically flourish. Therefore, it is in the best interest of search engines to provide fitting results to a search. However,
For many years now, we’ve been offering a lot of great advice on how to grow traffic and conversions. We’ve served eCommerce clients in a wide range of different fields and industries, so we’ve seen a little bit of everything. From the high-level view of an eCommerce designer, we
When it comes to eCommerce, time matters. Just one second can make a huge difference in keeping the attention of a potential customer. That’s why the page speed of your website is so important. Even just one extra second of loading time can lead to significant drops in pageviews
As a business owner with an eye on the digital side of marketing, you probably hear all the time that content is king and that marketing works. But what if you are not seeing any results from your own content marketing efforts? When content marketing isn’t working for you, it can
The online landscape, like the rest of the real world, is in a constant state of flux. One might think that some industries never change, but the truth is the eCommerce climate is shifting all the time. Even if your business is selling a portfolio of goods that have not changed f
You’ve heard of conversion rate optimization. Now it’s time to get into it and make it a reality. It’s not just a buzzword that marketers, designers, and strategists throw around. It’s real, and there are actual processes you can follow to optimize your eCommerce website to incre
HeadBanger Sports, also known as HB sports, is a medium-sized online retailer of sporting goods. They make a name for themselves by offering some of the best baseball and softball gear on the web for everyone from youth players to adults. Some of their big names are Rawlings, Lou
We’ve already shown you the benefits of Lead Generation SEO. Now, we’re going to let you in on a few SEO best practices that you can put to work to benefit your organization. If you’re thinking about using lead generation SEO tactics, a little bit of background knowledge can go a
In the eCommerce space, perhaps the two most talked about areas of any website are eCommerce web design and SEO. It is certainly no secret that each is important in its own individual way. An SEO campaign is necessary to help boost organic traffic and search engine rankings so th
A site redesign is a prime opportunity to take a step back and see things in a fresh light. It is an opportunity to refine your brand in order to speak more directly and more effectively to your target audience, a chance to integrate your message into the very essence of your onl
You may have heard of the importance of content marketing and wondered if it was all it was made out to be. In the first place, it can be helpful to set some framework since content takes many forms and can be used for many purposes ranging from engaging your customers to increas
You’ve definitely heard of SEO or search engine optimization, but what exactly does it mean, and how can it be used to help your online business? The truth is that SEO is a collection of practices and applications that is constantly changing with technology and developments, but
Previously, we brought you seven problems commonly faced by online merchants as well as a few avenues you could take to avoid them. Here we’re bringing you nine more. These are all issues commonly faced by those who sell online, and every one of them is avoidable. From a lack of
With the rise of online presence and a need to go digital, many business owners and operations are starting to understand that there is an importance for good search engine optimization practices as part of their digital marketing. What many don’t know is that it can be very easy
Content is one of the largest driving forces behind search engine optimization. The correct balance of keywords, word count, and the domain authority of your host will all help your clients climb the search results. While it may seem simple to type up a blog or other types of con
The holiday rush is coming quickly. Before you know it, families will be sitting down for Thanksgiving dinner, kicking off of one of the busiest shopping weekends of the year. This is an especially important weekend for eCommerce businesses. You don’t want to get left behind on t
If you’ve got an eCommerce business, then you should already be thinking about SEO. Search engine optimization is the process of optimizing a website in order to make it crawlable, more user-friendly, and ranking high in search engines to bring in more organic traffic that conver
You try to do everything to make your website have better rankings on search engines. You write content that contains the keywords your visitors are using the most. You give your website a great design. You make sure your website is running at a good speed. But nothing seems to b
