Real strategists. Real AI tools. Real growth. - 1Digital® since 2012
94 posts tagged ecommerce strategy.
Despite its reputation as an entertainment platform, TikTok can be a powerful tool for marketing your eCommerce store. In this guide I will cover how to use TikTok for eCommerce effectively, including just what makes this social media platform so popular in the first place. Wheth
When most people think about eCommerce, their minds probably jump straight to B2C models. After all, news streams are littered with developments in AI, social media marketing, and bands that are all focused on a direct-to-consumer approach. But businesses need businesses. All mod
We're in an exciting age of rapid technological development, especially as it concerns AI. Unless you have been completely out of the loop, you are likely already aware of how much of an impact AI is making, whether in image generation, voice changers, social media algorith
As an SEO professional, I've been asked countless times how to guarantee success in enterprise eCommerce SEO. I usually respond with the same statement: you can't. In fact, SEO is a lot like playing the lottery. Yet, despite the uncertainty, you continue to invest in
There are more than 50 million fishermen and at least 15 million hunters in the United States. Similarly, one estimate claims that nearly 50 million households went camping in 2020, more than 5 million more than the year prior. I don’t have figures on rock climbing, water sports,
These days, there are quite a few ways to market a business online. From search engine optimization campaigns to advertising on all of the different social media channels, there is no shortage of options. The term "holistic marketing strategy" is often used to describ
Artificial Intelligence (AI) apps have become rather ubiquitous over the last few months, with ChatGPT taking center stage. While AI may seem like a novelty, did you know that it's actually been used in some of our favorite apps for years now? TikTok, the popular short-form
There are dozens of different marketing channels available to eCommerce merchants who want to drive traffic and sales, but what if you are specifically looking for ways to improve brand awareness instead? Here I will highlight 3 advertising avenues you absolutely need to pay atte
eCommerce has revolutionized the way we shop, making it easier and more convenient than ever before. With the rise of online shopping, businesses have had to adapt and find new ways to attract customers and increase sales in order to remain competitive. One of the most effective
Even if you don't follow the latest trends in digital marketing, chances are you are well aware of TikTok and its recent surge in popularity. Over the past year this social media platform has absolutely exploded, reaching 94 million users in the US alone. As a store owner o
There are several ways to advertise your products and services online. PPC, or pay-per-click advertising, is one of the most popular and tried and true routes, but can be a money sink if you aren’t careful. Today we’ll discuss the need for working with a reliable Shopify PPC agen
SEO (Search Engine Optimization) is an ever-changing and complex field that can be confusing for even the most experienced marketers. Unfortunately, this also means that there’s a lot of misinformation out there about eCommerce SEO that can lead people to believe things that simp
Pinterest is still one of the best platforms for eCommerce merchants that want to promote their products, capture more organic traffic, capitalize on trends, and scale their business effectively. Here we will dive right into some of the best Pinterest growth strategies you can us
How is Social Media Marketing Changing? By now, you’re probably slightly overwhelmed with the new advancements surrounding certain social media platforms. *cough* *cough* the Metaverse, for example. It seems that every time you click on your For You page on Tik Tok or your homepa
Blanket solutions rarely produce effective results in digital marketing, especially when it comes to competing for better positioning on search engines. To really see an improvement in your organic metrics, you need to take a fully customized approach that accounts for such facto
Over the past decade, we have seen popular social networking sites go from experimental to absolutely necessary in the world of digital marketing. Offering unique ways to target users and improve brand awareness, these platforms have opened the doors to a new kind of marketing th
Instagram has grown significantly over the past few years and now dominates the social media scene. With humble beginnings as a generic photo-sharing platform, it has since morphed into a trendsetting billion-user app that continues to innovate and add features. Instagram Shoppin
Google Stories, also known as AMP Stories and web stories, is a newer feature that Google has been testing the waters with, likely due to the rise in popularity of the “stories” format that has been adopted by Instagram, Facebook, YouTube, and other social media platforms. This n
Digital marketing is an essential part of operating a successful eCommerce business no matter what industry you are in. Some industries, however, are more competitive than others and may require a more sophisticated approach. The right electronics marketing techniques can make al
For most traditional retail businesses, it has been a rough year to successfully navigate. Even once popular brands have had to completely rethink their strategies, close locations, and cut employees in order to remain afloat. Nowhere has this been more evident than with clothing
One of the most important factors about every eCommerce website that tends to get overlooked is the search functionality. Search functionality is what allows your customers to find the product or content they are looking for on your website. All it takes is for a user to enter a
When laying out a modern eCommerce custom design, our experienced eCommerce designers take their cues on how to build a homepage from tribes of prehistoric hunter-gathers. Well… kind of. In 1999, two anthropologists by the name of Pirolli and Card developed the Information
