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90 posts tagged digital marketing.
Not all eCommerce businesses can follow exactly the same marketing strategies for success. For most businesses, reaching more qualified customers online will require a balanced strategy, one that accounts for a mix of eCommerce SEO and PPC management services, as well as some inv
So you’re looking to design a website for your eCommerce business. Whether you currently have an outdated website or you are looking to start from scratch, the principles are essentially the same. There are many facets to consider when designing a website. Anyone who’s ever worke
As anyone would tell you, once you have your business up and running, it is important that you take the time to think about your brand identity and make sure it runs consistently throughout your business. From beginning to end, you want to make your brand's distinct identit
Pay-per-click advertising, often called by its more commonly used, shorter name, PPC, is one big piece of the digital marketing puzzle. It is – or rather, it can be – an extremely powerful tool to bring in more customers, and better-targeted customers, to your online
In case you haven’t heard, Stover & Company is one of the big players in the baking industry and a bakery supply distributor with a long history of success spanning back to 1948. With a fleet of their own refrigerated trucks and a 30,000 square foot freezer on top of another
The Cannabis industry has been going through a lot of changes in the last decade. As more states legalize the use of both medicinal and recreational cannabis, the industry is growing at an incredible rate. This growth is fueled by the fact that states like Colorado have seen huge
XLFeet is a footwear business that caters to individuals with big and wide feet. The founder and CEO of XLFeet started this business as a one-man show in 2009 in the back room of his house. Growing up with ever-growing feet and facing the threat of having to go to school barefoot
When it comes to eCommerce, time matters. Just one second can make a huge difference in keeping the attention of a potential customer. That’s why the page speed of your website is so important. Even just one extra second of loading time can lead to significant drops in pageviews
As a business owner with an eye on the digital side of marketing, you probably hear all the time that content is king and that marketing works. But what if you are not seeing any results from your own content marketing efforts? When content marketing isn’t working for you, it can
In the eCommerce space, perhaps the two most talked about areas of any website are eCommerce web design and SEO. It is certainly no secret that each is important in its own individual way. An SEO campaign is necessary to help boost organic traffic and search engine rankings so th
You may have heard of the importance of content marketing and wondered if it was all it was made out to be. In the first place, it can be helpful to set some framework since content takes many forms and can be used for many purposes ranging from engaging your customers to increas
Here at 1Digital Agency, we have years of experience in all things eCommerce with a colorful history of tackling complex challenges for our customers that run online stores. Whether it’s design, development, content marketing or SEO, we’ve done it all with great success. Along wi
With the rise of online presence and a need to go digital, many business owners and operations are starting to understand that there is an importance for good search engine optimization practices as part of their digital marketing. What many don’t know is that it can be very easy
The holiday rush is coming quickly. Before you know it, families will be sitting down for Thanksgiving dinner, kicking off of one of the busiest shopping weekends of the year. This is an especially important weekend for eCommerce businesses. You don’t want to get left behind on t
If you’ve got an eCommerce business, then you should already be thinking about SEO. Search engine optimization is the process of optimizing a website in order to make it crawlable, more user-friendly, and ranking high in search engines to bring in more organic traffic that conver
You try to do everything to make your website have better rankings on search engines. You write content that contains the keywords your visitors are using the most. You give your website a great design. You make sure your website is running at a good speed. But nothing seems to b
Two of the most popular eCommerce marketing strategies are search engine optimization(SEO) and pay per click(PPC). While many businesses engage in one or both of these practices, there is often confusion about which is best for their eCommerce site. Today we’ll cover some advanta
A data migration is a transfer of information and data from one system to another. You may wonder why would I want to switch systems or platforms in eCommerce. I’m satisfied with where I am and how my store is performing. Do I really need to do this? Sometimes we get so caught up
Creating an online store should be a vision. You have an idea of what you want, but you don’t know how to make it happen and you need help. That’s when you turn to a team of experts who can get the job done. Custom eCommerce website development projects occur all the time to give
Content is the driver of your SEO efforts. Choosing keywords that are related to your business and creating content centered around those keywords is what helps drive organic traffic to your website and improve your rankings. Creating the right content marketing strategy to boost
Content and SEO go hand in hand and while SEO efforts depend on search engines understanding your content and determining where it ranks among similar results, it is also on you to have an understanding of your content and what it will take to achieve better ranking and more orga
The content on your website is important and marketing it with SEO requires a lot of time and patience. This is especially true if you have a website that is multilingual. You may wonder if adding another language to your website will help or hurt your SEO efforts. There are mult
In today’s digital world, it is sometimes astonishing to see the number of clients that have yet to tread the waters of search engine optimization (SEO). eCommerce SEO feels like a necessity for digital marketing, especially since it is relatively easy to get started and create a
In the eCommerce space, earning a new customer is all about how you interact with them. Creating a connection with your customers through your website is becoming increasingly important. Just how necessary is interactive website design? Research shows that over 70 percent of the
