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5 posts tagged Answer Engine Optimization.
Generative Engine Optimization is the discipline of earning citation share inside AI-generated answers. Here's the definition, the practices, and how to measure it.
Ecommerce stores that structure content for AI-generated answers get cited at the top of search. This guide covers exactly how to optimize for AI Overviews and ChatGPT Search to win those citations at scale.
AI assistants are a new abstraction layer on top of search, acting as synthesis engines rather than traditional crawlers. For ecommerce, this means product discovery relies less on keyword rankings and more on an AI's comprehension of reviews, forums, and public sentiment about your product.
Citation share is the cleanest single number for AI search visibility — but only if the methodology is sound. How Workspace measures it, where the off-the-shelf alternatives fit, and what the methodology has to handle to produce data you can trust.
We ran the same shopping-intent prompts across ChatGPT, Perplexity, and Claude. The citation behavior gap was 86 percentage points. Here's the engine-by-engine breakdown.
