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93 posts by Matthew Lovett on the 1Digital® Agency blog.
A properly managed PPC ad campaign can be incredibly beneficial for an eCommerce business, driving steady growth through consistent traffic and conversions. However, running an effective marketing campaign poses an array of challenges that can be difficult to circumvent without t
Over the past decade, we have seen popular social networking sites go from experimental to absolutely necessary in the world of digital marketing. Offering unique ways to target users and improve brand awareness, these platforms have opened the doors to a new kind of marketing th
Being able to outrank your competitors is one of the most important aspects of growing an eCommerce business. To do so, you need to constantly monitor and refine your SEO so that all aspects of your website adhere to certain standards. If you are ready to get serious about domina
No one ever said that running an eCommerce business would be easy. You need a professional-looking website, a powerful marketing strategy, and a great product, and that’s just for starters. You’re bound to experience bumps in the road along the way, whether it’s because your onli
Getting enough traffic to your eCommerce website can be tough in a competitive industry. Not only are you going up against other stores in your space but big-box juggernauts like Amazon and Wal-Mart as well. In order to get a healthy amount of organic traffic and sales, you need
Communication and tracking between web properties and advertising platforms have grown increasingly important as businesses and website owners seek to learn everything they can about user behavior in order to improve customer experience and conversion rates. This cross-website co
Instagram has grown significantly over the past few years and now dominates the social media scene. With humble beginnings as a generic photo-sharing platform, it has since morphed into a trendsetting billion-user app that continues to innovate and add features. Instagram Shoppin
The way your online store looks and functions can play a large role in the overall success of your eCommerce business. An outdated, clunky store that lacks certain important features is going to turn prospective customers away, even if you may have what they are looking for. A Wo
Google Stories, also known as AMP Stories and web stories, is a newer feature that Google has been testing the waters with, likely due to the rise in popularity of the “stories” format that has been adopted by Instagram, Facebook, YouTube, and other social media platforms. This n
Managing an eCommerce business requires, first and foremost, a fully functional website that meets all the needs of your users. If you find that your website is lacking important features or simply isn’t performing as fast and as efficiently as you need it to, it may be time to m
Digital marketing is an essential part of operating a successful eCommerce business no matter what industry you are in. Some industries, however, are more competitive than others and may require a more sophisticated approach. The right electronics marketing techniques can make al
For most traditional retail businesses, it has been a rough year to successfully navigate. Even once popular brands have had to completely rethink their strategies, close locations, and cut employees in order to remain afloat. Nowhere has this been more evident than with clothing
As your eCommerce business grows, it’s important to ensure that your online store continues to meet the needs of your customers. You may even get to the point where you outgrow your current eCommerce platform or CMS and need to make the switch to one that better accommodates you.
When you need superior functionality and truly eye-catching layouts for your online store, it’s time to start thinking about implementing a custom design. Basic templates and plugins are great for small stores that are just getting started, but at a certain point, these simplisti
For anyone who operates an online store, knowing all of the ways in which you can market your products and connect with your customers is important. Using videos for eCommerce is one way to increase the informative value of your product pages and make your website more engaging f
If you feel as if your eCommerce platform is no longer the best fit for your business, it may be time to consider migrating your entire website. An eCommerce site migration is sometimes necessary to give your online store the functionality and resources needed in order to stay co
Creating informative content for your audience is still one of the most important functions of any website, and is becoming an increasingly key component to SEO. This is especially true if you are running an online store, as you need to be regularly creating impactful content for
When you are first jumping into the world of eCommerce, you want to make sure that you start off strong, on a reliable and powerful platform that has a wide range of features that will enable you to connect with your customers and sell your products effectively. BigCommerce is on
Pinterest is one part social media and one part search engine, which makes it a powerful tool for individuals and businesses alike to build their brands and drive traffic to their websites. Recently, we have decided to throw our hat in the ring and apply our expert on-page SEO te
You may have an incredible line of products on your eCommerce website, but what are your product pages doing to sell your products? In order to maximize your conversions, each one of your product pages should be optimized by taking advantage of the best eCommerce website design p
Despite its reputation as a reliable blogging platform, you can also create a powerful eCommerce website on WordPress by following a few simple steps. While you may be tempted to choose a more eCommerce-orientated platform for your online store, WordPress offers a few unique feat
