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93 posts by Matthew Lovett on the 1Digital® Agency blog.
Social media platforms provide businesses with a powerful tool to reach out to their customers and engage with them in a meaningful way, but they require a ton of work to maintain, especially when it comes to content. In this article, I will discuss the benefits of AI in social m
In the world of eCommerce, Amazon has no doubt left its mark. For businesses that are using this platform and that want to see revenue growth, these Amazon PPC tips are sure to help. Why Amazon PPC is So Effective This once obscure online service has become a household staple for
Despite its reputation as an entertainment platform, TikTok can be a powerful tool for marketing your eCommerce store. In this guide I will cover how to use TikTok for eCommerce effectively, including just what makes this social media platform so popular in the first place. Wheth
Does your business depend on a healthy lead flow? This guide will offer some of the best PPC lead generation techniques that you should start using, if you aren't already. The idea behind serving ads to get leads may seem simple on the surface, but in order to make it worth
If you are managing an online business, chances are you are already using social media in your marketing strategy. There's a big difference between an advertising strategy and an organic one, however. What is an organic social media agency and how can one make an impact on
We're in an exciting age of rapid technological development, especially as it concerns AI. Unless you have been completely out of the loop, you are likely already aware of how much of an impact AI is making, whether in image generation, voice changers, social media algorith
So you want to expand your marketing efforts and begin making some money with social media? We've put this guide to the top converting social media platforms of 2023 so you know where your business can make the most impact. Why Go For Conversion Rate? There are plenty of re
In today's digital age, it's crucial for small brick and mortar businesses to be able to generate buzz online in order to increase foot traffic and sales. One way to do this is through local SEO, which is the process of optimizing your website and online content to re
If you're not using ChatGPT for eCommerce already, this guide will help get you started. Here I'm going to delve into all of the different ways Open AI's now-famous app can be used to improve how you optimize and market your online store. Most of these tips don&
Gaming is a massive industry, with 2022 video game sales totaling over $56 Billion. That doesn't even take into account the growing ecosystem of streamers and content creators that have built entire careers off of playing and promoting these games. There's also the eS
Apps like Lensa and Picai have exploded in popularity recently, all based around the concept of AI image generation and AI photo manipulation. Even if AI isn't necessarily something you have a big interest in, its capabilities make it a potential resource for anyone interes
These days, there are quite a few ways to market a business online. From search engine optimization campaigns to advertising on all of the different social media channels, there is no shortage of options. The term "holistic marketing strategy" is often used to describ
Artificial Intelligence (AI) apps have become rather ubiquitous over the last few months, with ChatGPT taking center stage. While AI may seem like a novelty, did you know that it's actually been used in some of our favorite apps for years now? TikTok, the popular short-form
There are dozens of different marketing channels available to eCommerce merchants who want to drive traffic and sales, but what if you are specifically looking for ways to improve brand awareness instead? Here I will highlight 3 advertising avenues you absolutely need to pay atte
eCommerce has revolutionized the way we shop, making it easier and more convenient than ever before. With the rise of online shopping, businesses have had to adapt and find new ways to attract customers and increase sales in order to remain competitive. One of the most effective
Even if you don't follow the latest trends in digital marketing, chances are you are well aware of TikTok and its recent surge in popularity. Over the past year this social media platform has absolutely exploded, reaching 94 million users in the US alone. As a store owner o
In today's digital world, search engine optimization is a critical aspect of online success. One of the most crucial components of SEO is keyword research. Understanding which keywords are most relevant to your business and target audience can help you drive more traffic to
The world of social media marketing is constantly evolving, and artificial intelligence (AI) is becoming an increasingly important tool for businesses to reach their target audiences and create content. Tools like ChatGPT have already revolutionized the way marketers perform cert
There are several ways to advertise your products and services online. PPC, or pay-per-click advertising, is one of the most popular and tried and true routes, but can be a money sink if you aren’t careful. Today we’ll discuss the need for working with a reliable Shopify PPC agen
Google Business Profiles are an incredibly useful marketing tool for any business looking to expand their reach, increase their online visibility, and attract more customers. They are an excellent way to build trust and credibility, and can even help businesses rank higher in sea
Visibility is one of the things that eCommerce stores struggle with the most, especially when first starting out. Even websites with high-quality products and great branding don't always appear in the top search results. The process that affects the visibility of a website
AI influencers, also known as virtual influencers, are one of the biggest upcoming marketing crazes. Staying on top of this trend might help you position your business prominently as we enter this new era of artificial intelligence technology. In this article we're going to
Magento is one of the most popular eCommerce platforms on the market for a multitude of reasons. As a merchant, it's important to weigh the pros and cons of the different platforms before selecting one, so you find one that works best for your specific business needs. In th
When it comes to building an eCommerce website, there are many different options available. In this blog post, we will be comparing two popular eCommerce platforms: Shopify and BigCommerce. We will be looking at the top 5 similarities and the top 5 differences between the two pla
